Introducing our new model identification I Traackr

At the moment, we’re introducing the brand new Traackr model identification and we’re past excited to share it with you!

The change comes as we strategy our tenth 12 months in enterprise. Suffice it to say, influencer advertising has come a good distance during the last decade and so has Traackr. Our clients have developed, our know-how has matured, and the apply of influencer advertising has skilled super development. In some ways, Traackr had outgrown our earlier visible identification and wanted a refresh. Listed here are a couple of of our high causes for introducing a brand new model identification now:

• Strengthen Our Model Consciousness: Our earlier emblem was impressed extra by our identify (that’s Traackr with two a’s and no e) than by our underlying mission. We wished our new emblem to replicate our goal, which is to be one of the best know-how associate for purpose-driven manufacturers who see influencer collaboration as a pathway to humanizing advertising and require data-driven insights to get there.
• Harmonize with Our Merchandise: Our product has dramatically developed over the previous couple of years in each performance and product design–and we lately launched a brand new providing! Throughout this time, our model identification didn’t change and we determined it was time to convey the 2 components again into concord.
• Set up a Framework for our Model Identification: Over the previous couple of years, we’ve experimented with many alternative kinds and whereas we’re happy with every asset we’ve created, our identification lacked a cohesive spirit. With the brand new Traackr model identification, we now have a framework for transferring ahead.

We had the pleasure of engaged on this undertaking with Felice Della Gatta, a gifted model strategist, who guided us by way of the method of articulating our imaginative and prescient after which managed to show that imaginative and prescient into actuality. As with all the things in a fast-growing firm, we had been juggling this undertaking alongside mission vital initiatives, with our group and Felice touring throughout extra time zones than we care to rely. And but, this course of was a ton of enjoyable and we’re thrilled with the outcome.

The rollout begins right now with our new web site and can proceed within the coming months. Tell us what you assume!  
Psst! Two weeks in the past we introduced much more thrilling information — test it out in the event you missed it!