It’s lastly right here. Yesterday, after two years of ready, Instagram unveiled its Reels API to all social media administration platforms.
We had been so excited we began constructing instantly and now …
Right this moment, drafting, scheduling, and auto-publishing Instagram Reels at the moment are obtainable in Buffer.
Wish to strive it out? Join your Instagram account to Buffer, without spending a dime. It really works like every other put up in Buffer. You’ll be able to create drafts, publish instantly, or add them to your queue and so they’ll be despatched out while you want.
For the time being, Reels scheduling is offered on our internet app. We’re including it to our cell apps very quickly!
10 causes to start out scheduling Reels
We are able to’t lie, we’re fairly excited to start out scheduling Reels. There’s heaps of proof on the market that claims Reels dramatically enhance your engagement, attain, and following.
However is all of it true? Effectively, we determined to do our personal evaluation.
We seemed again at all the Instagram posts we’ve revealed this yr to find out how vital video content material actually is. And we scoured the online for dependable proof. Right here’s what we discovered. 👇
1) Reels generate 22% extra engagement than common Instagram posts (supply)
Instagram actively promotes Reels throughout the app. They pop up throughout Instagram (extra on that later) to seize the eye of customers. It’s no marvel they achieve a lot engagement.
2) 68% of entrepreneurs plan on rising video exercise on Instagram (supply)
Advertising and marketing Charts requested 2,897 entrepreneurs (most of whom work for small companies) in the event that they plan to extend the variety of movies they’ll publish.
For Instagram, a whopping 68 p.c stated they might enhance the variety of movies they’d publish (in comparison with a 43 p.c enhance on TikTok and simply eight p.c on Snapchat). Solely two p.c of entrepreneurs stated they might lower the quantity of Instagram movies they’d publish.
3) Reels get extra engagement than conventional Instagram movies (supply)
Conviva analyzed the Instagram accounts {of professional} golf equipment within the NFL league and located that Instagram Reels get 67 p.c extra engagement than conventional IG movies.
Regardless of that, one in 5 NFL golf equipment nonetheless doesn’t publish Reels on the platform.
4) Reels are essentially the most discoverable content material on Instagram
The principle motive why Reels get a lot engagement, impressions, and attain, is as a result of they seem throughout Instagram.
You’ll discover Reels within the Discover tab, after doing a Hashtag Search, within the Reels feed, and by way of an audio search (while you click on on any piece of music).
5) Instagram prioritizes movies over images (supply)
Again in 2021, the pinnacle of Instagram, Adam Mosseri, got here out and stated that Instagram “is not a photo-sharing app.” Instagram, as a substitute, sees itself as a short-form video platform and can prioritize these movies forward of photos.
To determine if what Adam stated got here true, we determined to research the efficiency of movies posted on our Buffer Instagram account over the previous yr. 👇
6) Movies generated 5.63% extra feedback than common posts (supply)
We’ve discovered that our viewers is much extra prone to be part of within the dialog if we put up video content material. Reels get our followers chatting and boosted feedback by 5.63 p.c in 2022.
7) Reels are 25% extra prone to get saved (supply)
That is one we weren’t anticipating. Positive Reels drive extra engagement, however we didn’t anticipate customers to avoid wasting them for later.
However maybe we shouldn’t be shocked. With video content material producing much more impressions, it’s not shocking that these posts get extra saves. However what number of extra eyeballs do Reels appeal to? That’s what we checked out subsequent.
8) Buffer’s video content material drew in 83% extra impressions (supply)
That’s proper, we nearly doubled our impressions after posting a video. This clearly validates what Adam Mosseri stated about Instagram changing into a video-first platform. The algorithm prefers video content material and can look to showcase it to followers forward of any common posts.
Wish to enhance your visibility, begin sharing Reels. However what about likes?
9) Movies get 2.1x as many likes as common posts (supply)
On common, movies we revealed on our Instagram account drew in 209 likes per put up. In the meantime, common picture posts garnered simply 101 likes.
10) You’ll be able to at all times schedule as much as 10 Reels with Buffer (without spending a dime)
It’s quick to get began with Buffer, and with a free account, you’ll be able to schedule 10 Reels at anybody time.
Why wait? Develop your attain, enhance your engagement, drive extra likes, all with out spending a cent on advertisements (or on Buffer).
