H&M labored with inventive studio GentleForces to plan an advert marketing campaign for H&M Transfer, which goals to supply up the notion that sport and health is solely ‘motion’ and subsequently accessible to all.
The marketing campaign launches H&M Transfer, a brand new assortment that’s designed for ‘movers’ of all talents and abilities. In addition to creating the advert marketing campaign, GentleForces labored with H&M in placing collectively the brand new world model from scratch – together with the imaginative and prescient and model technique, in addition to the model title, tagline (‘Nonetheless You Transfer’), id, and key property together with a emblem that’s impressed from motion.
The inclusion of Fonda (who’s in her 80s) within the marketing campaign is an impressed transfer, particularly for these both round within the Eighties or impressed by the last decade, when Fonda’s VHS aerobics video turned a cultural phenomenon. At the moment Fonda was identified for her shiny leotards and leg heaters although her search for H&M is a contact extra delicate. She seems within the advert alongside acclaimed choreographer JaQuel Knight, with the duo intercut by extra conventional sporty imagery.
H&M Transfer is the newest model to recognise that the best way to encourage individuals to get into sport isn’t essentially by way of a aggressive method.
GentleForces labored with director Loren Denis at Rattling Stick with create the H&M advert with the accompanying pictures shot by Ronan Gallagher at Artistry London. The marketing campaign launches worldwide throughout movie, OOH, social, in-store and on-line.
“You don’t usually get an opportunity to construct a model from scratch and put it out into the world. However that is extra than simply the creation of a brand new model, it’s a cultural shift in how we outline motion and its accessibility globally,” says Danni Mohammed, founder at GentleForces.
