It’s been nearly a yr since ChatGPT launched publicly.
Since then, we’ve seen AI used for all types of social media duties. Whether or not it’s writing content material, designing pictures, responding to feedback, or sending DMs.
The issue is most AI instruments aren’t constructed for social media. They’re normal chat-based instruments designed for use wherever. Which implies these instruments don’t perceive the nuances of social.
However at this time, that modifications.
We’ve spent nearly a yr working exhausting on Buffer’s AI Assistant to revamp it for social. From at this time, it is aware of what social community you’re on, who your viewers is, and what tone of voice you’d like.
Buffer’s AI Assistant is not only sensible. It’s social media sensible.
5 enhancements we’ve made to Buffer’s AI
In the end, we needed our AI Assistant to carry out higher on social media.
So, we interviewed dozens of Buffer customers, asking precisely what they needed to realize on social. Virtually all of them responded with three requests.
- Assist me increase my engagement
- Assist me develop my following
- Assist me save time
With these three objectives in thoughts, we’ve redesigned the AI Assistant from the bottom up.
1) Composer-ready
Virtually the entire Buffer AI Assistant customers we spoke to stated it helped them save time.
See, AI may help you repurpose nice content material you’ve already written, shorten the size of a submit, and even rewrite a submit for a brand new viewers. It is a enormous time-saver.
However, Buffer’s AI Assistant wasn’t simply accessible to customers — being solely accessible in Concepts.
So, we’ve modified that.
Now, the AI Assistant is offered proper the place you want it: within the composer.
2) It’s social media sensible
With the AI Assistant within the composer, it’s not solely is it accessible proper whenever you’re posting, but it surely’s additionally capable of inform which channel you’re planning on posting to.
Utilizing this data, we have skilled the AI to customise its options based mostly on the social community.
It is aware of the character restrict for every channel, which means you’ll by no means find yourself with a submit that is too lengthy.
But it surely additionally understands what kind of language performs greatest on every platform, crafting extra formal posts for LinkedIn, shorter updates for TikTok, and longer, extra private posts for Fb.
3) Tweak your tone
To get the likes, clicks, and impressions you deserve, you’ll want to put in writing posts that resonate together with your viewers.
For a few of you, that’ll imply writing in an off-the-cuff, enjoyable fashion. For others, which may imply writing in a extra skilled method.
Many loyal AI Assistant customers shared that Buffer’s options have been too pleasant and superficial.
So, we’ve added two further choices to tweak your tone. Make it extra informal, or extra make it extra formal.
4) Describe your viewers
One of many primary points with utilizing AI for content material creation is that it doesn’t perceive your viewers.
Each good author is aware of that to craft nice content material, you could write in a method that appeals to your viewers. It’s pretty jarring studying unimaginative, formal copy whereas searching your espresso store’s Instagram. And it’s disconcerting whenever you see your lawyer submit Fb updates suffering from emojis.
Luckily, Buffer’s AI Assistant is aware of this. When writing your immediate, you’re now inspired to share details about your audience.
Doing so will prime the AI to put in writing content material that is designed to your viewers.
5) Limitless credit
This replace was a no brainer.
Beforehand, the usage of Buffer’s AI Assistant was restricted by credit. Free customers acquired 50 credit, and paying customers acquired as much as 3,000.
As we speak, we’ve eliminated all the bounds, which means you should use the AI Assistant as a lot as you need.
4 lesser-known Buffer’s AI Assistant use circumstances
Let’s discover a number of the lesser-known use circumstances for Buffer’s AI:
- Crafting submit drafts: Have a imprecise thought? Buffer’s AI Assistant may help rework preliminary ideas into full-fledged posts.
- Creating fascinating captions: A picture might communicate a thousand phrases, however an ideal caption can amplify its impression. Buffer’s AI Assistant can create this caption immediately, with only a quick immediate.
- Textual content overlays for TikTok: Elevate your TikTok movies with textual content overlays. Whether or not it is a catchy phrase or a vital piece of data, Buffer’s AI may help.
- Hashtag era: With hashtags enjoying an important function in discoverability, the AI Assistant can counsel trending and related tags, making your posts extra seen to a wider viewers.
Oh, and there is yet one more factor…
Fancy a problem?
To have a good time the launch of the brand new AI Assistant, you’re invited to hitch Buffer’s AI Accelerator, a curated 2-week development problem that is not like every other.
The purpose is straightforward: 2x your development in simply 2 weeks.
We’ll make it easier to get there in our expertly designed two-week course. Members obtain:
- Tailor-made AI coaching: Be taught to wield AI for high-reach posts, good to your viewers.
- Day by day development hacks: Obtain actionable suggestions each day designed to raise your social technique.
- Group & collaboration: Interact with fellow individuals in our Discord group, sharing triumphs and insights.
- Recognition: We’ll characteristic the highest performers on our weblog, social and our e-newsletter (seen by 100,000 readers).
Oh, and entry is 100% free. Be a part of the AI Accelerator at this time →
