Occasion planners and entrepreneurs ship lots of emails—to sponsors, exhibitors, attendees, audio system, and even prospects. A few of these are automated (like transaction emails to attendees) and a few are a part of scheduled campaigns (like promotional emails to prospects).
Right here’s some attention-grabbing data we dug out of our database: In 2021, slightly over 12,000 occasions have been hosted with Backstage and a complete of 1.2 million emails have been despatched. On common, that’s 100 emails per occasion. This does not embody the emails despatched by means of different electronic mail advertising instruments. Listed below are some surveys that additional show planners’/entrepreneurs’ desire for electronic mail communication:
-
75% of B2C firms use electronic mail advertising for occasion promotions (Hubspot)
-
72% of respondents use emails for assembly scheduling, occasion promotion, and attendee contact (MarketingCharts)
With these numbers in thoughts, we have been arduous at work constructing a extra complete electronic mail advertising device into Backstage. We revamped the UI, up to date the e-mail designer, and included tons of customization choices so you possibly can spotlight your model and ship customized emails. Within the coming months, we’ll even be rolling out in-depth electronic mail analytics, an “unsubscribe” possibility, and extra.
For now, let’s dive into the most recent updates to Backstage’s E mail module. We cherished engaged on it and we hope you’re keen on utilizing it!
Create a grasp template
There are such a lot of methods to customise your emails now, and all of it begins with the grasp template. A grasp template has three components — a high bar (the place you possibly can add your emblem and occasion title), a header, and a footer. Your grasp template will likely be your place to begin for all emails. If you make a change to the grasp template, it’ll be mirrored in all emails utilizing the template.
The grasp template may also help you in two methods—by making a constant electronic mail expertise all through the occasion and by showcasing your model (and its visible design) higher.
When you’ve created (and customised) your grasp template, you possibly can go to every particular person electronic mail to edit its content material, construction, and extra.
Word: Should you customise the highest bar, header, or footer of a person electronic mail, modifications made to the grasp template is not going to be carried over to that electronic mail.
Design lovely, branded emails
Our drag-and-drop editor makes it straightforward so that you can design on-brand and visually interesting emails. Not solely are you able to customise the model and format of your emails with our content material blocks and formatting choices, however you may also add pictures, buttons, and widgets.
The e-mail editor comes with round 10 content material blocks for textual content, columns, pictures, buttons, dividers, spacers, social widgets, and extra. Some content material blocks include customization choices. For instance, you possibly can edit the form and colour of all buttons, or add various kinds of columns to your electronic mail. You too can change the e-mail’s alignment, interior and outer background colour, and border measurement and sort.
Personalize your emails
Ask any marketer for an electronic mail advertising tip, and lots of will inform you to ship customized emails. There are 3 ways you possibly can personalize your electronic mail correspondence in Backstage.
Let’s begin with probably the most widespread manner: segmentation. When scheduling an electronic mail marketing campaign in Backstage, you possibly can filter the checklist of occasion individuals and create a separate checklist for every electronic mail. We have added superior filter choices for every participant class so you possibly can goal your emails extra successfully.
One other manner you possibly can personalize your electronic mail communication is by including dynamic content material. Use one in every of our 40+ merge tags to maintain electronic mail content material related and add a bit of non-public contact.
The final personalization method is for once you strategy prospects. When you’ve imported a listing of prospects into Backstage, you need to use merge tags to create pre-filled registration hyperlinks. That is a straightforward method to shorten the registration course of and provides your prospects a greater expertise.
Just a few extra updates
-
Enhance your occasion attendance fee and cut back no-shows by sending reminder emails to attendees (that is particularly helpful for digital occasions).
-
We’ve added a draft folder so you possibly can plan your electronic mail campaigns higher and even get your emails reviewed by others on the crew earlier than launching.
-
Beforehand, you possibly can solely schedule your emails for particular time intervals. Now, you possibly can ship emails on any day earlier than, throughout, or after your occasion.
We’re extraordinarily enthusiastic about this replace and may’t wait so that you can attempt it and share your suggestions. Have questions? Feedback? Desire a demo? Write to us at assist@zohobackstage.com, and we’ll get again to you as quickly as attainable.
Let’s join on social? Discover us on Twitter @ZohoBackstage.
