We’re proud to announce that 2022 has been extraordinarily profitable for our shoppers, with the arduous work and dedication of Universum’s Activation groups globally. We have now run consumer campaigns in 126 international locations, spanning a large number of major fields of research, and have reached practically 50 million people whose lives now we have enriched with superb alternatives.
In 2022, our social media efforts globally (on Meta, LinkedIn, and TikTok alone) achieved greater than 208 million impressions, and reached nearly 50 million expertise who clicked 2.8 million instances. This was carried out whereas conserving our click-through charge above benchmark by an element of two.8.
On Meta platforms alone, averaged throughout all areas, now we have reached 132% extra expertise in 2022 in comparison with 2021. Thanks to our valued shoppers who’ve trusted us with their campaigns, and for making 2022 one to recollect! We’re excited to tackle new duties with you and proceed the momentum into 2023.
We’ve requested our colleagues all over the world what they considered this success and that is what they needed to share:
“I’m exceptionally pleased with our world Activation groups and the digital advertising and marketing specialists who’ve blazed by way of 2022 by offering nice content material to our shoppers, A/B examined fastidiously, optimised frequently, and made budget-conscious and goal-driven choices to get one of the best out of our shoppers’ Employer Branding campaigns on social media. Let’s see what 2023 has in retailer for us now that we’re actually ramping up on our Sensible Recruitment Advertising and marketing efforts – I can’t wait to seek out out!” – Kerstin Tschernigg, Head of Supply APAC
“These numbers showcase that Universum has wonderful experience in reaching nearly any expertise. Massive applause to all digital specialists and communication strategists for delivering these superior outcomes. Extra importantly, we aren’t simply reaching any variety of expertise, however our methodology permits us to get the proper expertise! So, excited what 2023 has in retailer for us!” – Tobias Loder-Neuhold, Head of Supply EMEA
“2022 was in some ways a difficult yr for Social Media campaigns. Adjustments in Meta insurance policies and different market updates compelled us to not solely be up to the mark with market developments however somewhat one step forward. And once we now have closed 2022, the outcomes communicate for themselves. Our strategies and arduous work when executing Employer Branding campaigns on Social Media is extremely environment friendly and that along with the truth that we’re growing our capabilities for inventive content material creation makes me assured that 2023 shall be one other record-breaking yr for our shoppers” – Per Karlsson, Head of Supply Nordics, UK & I
“We must always at all times keep in mind that every ‘click-through’ is an individual. Our creativity and campaigns have the facility to attach distinctive folks with distinctive employers. All of our loopy little copy, design and focusing on choices in the end may also help folks obtain their objectives. That will get me excited for the work we’ve carried out in addition to all of the progress positive to make in 2023!” – Sean O’Grady, Head of Supply Americas
Whereas we’re extraordinarily pleased with the accomplishments made in 2022, we’re able to deal with the brand new yr head on and help you in all of your Employer Branding objectives. Contact us in the present day and discover out extra about how we are able to be sure you are reaching the proper expertise in your firm!
