In a LinkedIn announcement, Rob Wilk, Company Vice President – International Head of Microsoft Promoting, introduced he was stepping down from his submit.
“This is among the hardest posts I’ve ever made on LinkedIn. I’ve made the choice to depart Microsoft to take the subsequent step in my profession.”
Enter Kya Sainsbury-Carter. Taking up for Wilk is Kya Sainsbury-Carter, Vice President, Microsoft Promoting.
Why we care. In pure “Worldwide Girls’s Day” style, a brand new girl chief may have a big impression on the corporate’s technique, product choices, and general path. Sainsbury-Carter may herald contemporary concepts and views, which might result in adjustments within the firm’s advertising and marketing strategy and audience.
Sainsbury-Carter is well-respected and has a powerful monitor report with Microsoft Promoting. Ideally, this alteration may enhance client belief in Microsoft and make it a extra enticing associate for advertisers.
