Have you ever ever questioned what makes a Microsoft Promoting Celebrated Companion particular? How they utilise Microsoft Promoting to drive enterprise and attain new prospects? Or how they drive enterprise progress in an ever-changing digital market? We caught up with 1UP Digital, our International Companion Development Award winner and September 2022 Celebrated Companion, to get an inside have a look at the wonderful work that earned them this unique title within the first place!
What are the Microsoft Promoting Companion Celebration International Awards?
The Microsoft Promoting Companion Celebration International Awards is a bi-annual recognition programme for our Companion tier members that goals to recognise excellent, inventive, and efficient work by our Companions. This programme was expanded globally to all enrolled Companion tier members in September 2022 and highlights distinctive work throughout three awards.
 |
 |
 |
PARTNER GROWTH AWARD
|
PARTNER CULTURE & COMMUNITY AWARD
|
PRODUCT CHAMPION AWARD
|
| Awarded to the Companion that confirmed essentially the most progress by way of income, new accounts, and/or certifications within the earlier 6-12 months. |
Awarded to the Companion who fostered variety, fairness, inclusion, alternative, or philanthropy inside their organisation, of their shopper technique, and/or neighborhood. |
Awarded to the Companion who adopted and championed a brand new function for the best affect and outcomes attainable. |
You may be a Celebrated Companion, too! Apply to enroll within the Microsoft Promoting Companion Program for an opportunity to turn out to be a Celebrated Companion throughout our subsequent spherical of nominations beginning 3 April 2023.
We had the chance to interview the CEO/Co-Founder at 1UP Digital, Philip Caines. 1UP Digital is our September 2022 Microsoft Promoting Celebrated Companion and International Companion Development Award winner.
Q: Inform us just a little about 1UP Digital—historical past, present measurement, viewers, and enterprise goals
A: 1UP Digital Advertising is a people-focused firm that helps good firms do higher on-line. We differentiate ourselves by discovering the best steadiness of management, technical abilities, and communication to make sure our shoppers know what we’re engaged on and what the plan is, while additionally keeping track of outcomes.
We’re rising and presently recruiting so as to add to our staff of 10. We work with medium-sized companies throughout North America that wish to develop by viewing their account spend as an funding and never an expense so long as there may be an elevated return on funding (ROI). Our supreme companions are Senior Executives of medium-sized companies within the e-commerce, expertise, tourism, or medical industries.
We’re carbon-negative, and we have now a zealous and numerous staff from all over the world making a optimistic affect and serving organisations with top-level digital advertising and marketing providers.
Q: What’s 1UP Digital’s imaginative and prescient, mission, or specialisation?
A: Our goal helps good organisations develop on-line. We assist organisations which might be targeted on making the world a greater place, rising their optimistic affect, and influencing others, all while creating among the finest locations to work. We specialize in efficiency advertising and marketing and driving essentially the most worth out of digital advertising and marketing spend.
Q: What affect to your small business have you ever been in a position to drive with Microsoft Promoting?
A: We’ve seen nice success in Microsoft Promoting for our shoppers, which has given different shoppers the arrogance so as to add Microsoft Promoting to their advertising and marketing technique. The specialised focusing on has been an incredible promoting function for our business-to-business (B2B) shoppers particularly. These two elements mixed have strengthened our potential to pitch for diversified promoting alternatives with potential shoppers.
Q: What are your favorite instruments or options inside Microsoft Promoting and why?
A: We like the flexibility to focus on customers by business and job perform, and in addition to focus on particular firms with optimistic bid adjusters utilized accordingly. This actually helps with extra B2B and account-based advertising and marketing, as a number of of our shoppers aren’t business-to-consumer (B2C) targeted. Our staff additionally likes Microsoft Readability for consumer behaviour insights. We’ve moved many consumers from expensive, site-slowing options to Microsoft Readability due to its wonderful warmth mapping and recording instrument. This has helped us depart a optimistic affect on our shoppers!
Q: What’s your biggest success with Microsoft Promoting to date?
A: Over the previous 12 months, certainly one of our shoppers noticed a 9,440% enhance in conversions with an 819% enhance in advert spend. One other certainly one of our shoppers noticed a rise of 1,525% in conversions with a 198% spend enhance. With these numbers, we’ve been in a position to present our shoppers and potential new shoppers the worth that Microsoft Promoting affords, and develop our shopper base by 30%. We wouldn’t have been in a position to obtain these outcomes for our shoppers with out our partnership.
Q: How do you see your relationship progressing with Microsoft Promoting and why?
A: Our staff is grateful for the expansion alternatives provided by Microsoft Promoting and is intrigued to see how Multi-platform with Good Campaigns will enable us to increase shopper promoting throughout Microsoft, Google, Fb, Instagram, all from one channel.
We see our relationship persevering with to develop as we present the worth Microsoft Promoting affords to our shoppers. We look ahead to exploring extra thrilling Microsoft Promoting alternatives with our shoppers as they turn out to be obtainable.
Q: Have you ever had any optimistic experiences or working relationships with individuals who work inside Microsoft Promoting or Microsoft Promoting Help?
A: Each expertise and encounter with these working inside Microsoft Promoting has been optimistic, responsive, and resourceful. We even have entry to Microsoft Promoting Specialists to undergo the recommended optimisations for key accounts, which proves to be useful with outcomes.
Q: How does your organization embody the International Companion Development Award?
A: There’s one factor we are able to depend on in digital advertising and marketing: Fixed change! We imagine this gives us with the last word potential to develop, particularly when working with companions like Microsoft Promoting that not solely sustain with, however lead change. We try to be leaders of change and progress in digital advertising and marketing.
We embody progress by way of certainly one of our core values, “We Lead”. Main progress for our shoppers and staff is one thing we try to attain day by day.
“We Care” is one other certainly one of our core values that drives our staff. On this business, and through these distant occasions, it’s simple to neglect that it’s the folks behind each enterprise. Many firms focus solely on metrics and outcomes, while neglecting the relationships and other people behind the enterprise.
While we pleasure ourselves on driving improbable outcomes, we additionally prioritise open communication, empathy, humour, and transparency, which result in nice relationships with our shoppers. We all know caring about folks, each internally and externally, will empower folks to develop and prosper.
Q: How has Microsoft Promoting been ready that will help you attain new prospects and develop your small business?
A: Over the previous 12 months, we’ve seen vital shopper progress with the assistance of Microsoft Promoting. Our staff has developed our Microsoft Promoting abilities by finishing the certifications to turn out to be Microsoft Promoting Licensed Professionals, which has amplified our skills and proven spectacular outcomes for our shoppers.
We enabled our shoppers to not solely survive however thrive by way of the tumultuous, unprecedented occasions of the COVID pandemic, and increase our shopper base from largely the tourism business to elevated tech, software program as a service (SaaS), and e-commerce shoppers.
We’ve grown our shopper base by 30% and have tripled advert spend with Microsoft Promoting over the previous 12 months. This enhance in shoppers and advert spend has enabled us to see an enormous enhance in conversions throughout this transitionary time for our shoppers.
Thanks to Philip Caines and the staff at 1UP Digital for strolling us by way of how they utilise Microsoft Promoting, which merchandise they use to drive outcomes, and the way partnering with Microsoft Promoting has positively impacted their enterprise!
Don’t miss out on our different Companion Celebration International Award Winner spotlights—Wriggle Advertising and Dealer Interactive—or your subsequent likelihood to turn out to be a Celebrated Companion throughout our subsequent spherical of nominations beginning 3 April 2023.
In case you haven’t enrolled within the Microsoft Promoting Companion Program but, just remember to apply at microsoftadvertisingpartners.com so that you’re eligible for the subsequent spherical.
In case you’re an enrolled Companion, keep linked with us and in control on all issues Companion-related by becoming a member of the Microsoft Promoting Companion Neighborhood on LinkedIn.
Assist us enhance Microsoft Promoting
Your feedback and suggestions are integral to form and enhance our product. You should utilize the Microsoft Promoting Suggestions portal, in-product suggestions, Twitter, or Instagram. You may also e mail us at
