Esi Eggleston Bracey, president of Unilever USA and CEO of Unilever Private Care in North America, joins Suzy founder and CEO Matt Britton on the newest episode of The Velocity of Tradition podcast in collaboration with Adweek. They dive deep into Bracey’s inspiring profession journey and share mantras to attain success together with being your self, serving to individuals and creating worth in your enterprise.
Bracey is a seasoned government chief with greater than 20 years of expertise within the magnificence business, beforehand holding management positions as president of Coty’s World Shopper Magnificence division and svp of Procter & Gamble’s international cosmetics enterprise.
Her work has been acknowledged with quite a few business and management awards, together with the Advert Shade Legend Award, BE Highly effective Girls in Enterprise, Ebony Energy 100, BET Butterfly Award, Cosmetics Govt Girls Achievers Awards, Promoting Age Girls to Watch and Girls’s Put on Each day Marketer of the Yr.
Key takeaways:
- 03:37 – 05:31 – Nurturing the Achiever Mindset — P&G is a good place to start out a profession, recognized for its on-the-ground coaching and progress mentality. It attracts individuals like Bracey with an achiever mindset. She turned the youngest common supervisor within the historical past of P&G.
- 05:32 – 11:45 – Know Your self, Be Your self, and Share Your self — It’s straightforward to mildew your self to a brand new group. However this doesn’t can help you uncover and unleash your full potential. Perceive your strengths and needs, embrace variety and specific your self at work. These may be the primary steps to advancing in your profession and serving to the corporate thrive.
- 12:27 – 19:37 – Main a Giant Scale Merger — Throughout her time at P&G, Bracey led the merger between Coty and P&G Specialty Magnificence Enterprise. For Bracey, this venture was dynamic, thrilling and fueled her private progress. It was a possibility to get her fingers soiled and extract the very best of each worlds to create a brand new, extra progressive, performance-driven firm.
- 27:04 – 32:43 – Progress and Impression: The Crown Act — There’s no compromise between progress and influence. For Bracey, a model’s goal is to unravel individuals’s issues. Discover out what the buyer wants and match that with your organization’s targets to create one thing each stunning and worthwhile. For instance, Dove co-founded The Crown Coalition (Making a Respectful and Open World for Pure Hair) to assist move the Crown Act, a regulation that prohibits racial discrimination primarily based on pure textures and protecting hairstyles. The corporate has continued to be one of many fastest-growing manufacturers by this mannequin and philosophy of magnificence inclusivity.
