Shannon Landry, the Pet Model Supervisor at Packaged Information, not too long ago participated in a panel dialogue on pet meals sustainability on the Petfood Discussion board, a premier convention for professionals within the pet meals and deal with business.
We caught up with Shannon to listen to some highlights from the convention and key takeaways for stakeholders within the pet meals business to bear in mind. Learn our Q&A beneath to be taught extra.
Inform us about your expertise on the Petfood Discussion board. What have been the principle themes and matters?
Petfood Discussion board 2024 featured an enormous exhibitor area with representatives from a variety of pet meals business members, together with pet meals ingredient suppliers, producers, packaging specialists, and entrepreneurs.
One among Petfood Discussion board’s essential themes this yr was sustainability within the pet meals business. Not solely did the occasion function a number of informational periods on sustainable practices (together with the panel I served on), Petfood Discussion board launched a brand new initiative designed to reduce the environmental influence of the occasion itself, together with utilizing recycled supplies for occasion lanyards, offering high-impact recycling for meals containers and occasion signage, and donating the unused pet meals samples from the reveals.
Within the panel dialogue on pet meals sustainability, what have been the important thing points or challenges mentioned?
The panel dialogue targeted on methods pet meals business members might work sustainable practices into their enterprise mannequin, with different panel members from Hill’s Pet Diet, Wilbur-Ellis Diet, Morris Packaging, and Earth Animal, in addition to the panel moderator Jim Lamancusa from the Pet Sustainability Coalition.
Subjects included how corporations can begin on their sustainability journey, the challenges and advantages of together with sustainability targets in new product improvement, how shopper demand for sustainable merchandise has modified lately, the necessity for shopper training in what sustainability means, and the way sustainability is linked to the well being and wellness of each pets and planet.
Was there any dialogue round shopper attitudes in the direction of sustainable meals merchandise?Â
Sure, I discussed how, for youthful pet house owners specifically, sustainability is an element when deciding what merchandise to purchase and the place to buy them. Pet meals business members have realized they want to have the ability to talk their sustainable practices to shoppers, since pet house owners have change into increasingly taken with educating themselves about issues like ingredient sourcing, packaging supplies, and the carbon footprint of pet meals entrepreneurs and producers.
What actionable insights would you draw from the dialogue for stakeholders within the pet meals business?
Pet house owners need transparency from the pet meals producers and entrepreneurs that they belief with the well being and wellness of their pets. From a advertising and marketing perspective, pet meals producers which are taking steps to implement extra sustainable practices have gotten to get the phrase out to pet house owners. Pet house owners aren’t keen to sacrifice high quality, nonetheless, so discovering methods to tie sustainability in to high quality diet and pet well being and wellness is a good way to persuade pet house owners that they’re making your best option for his or her pets.
The place to Study Extra
For extra data, discover the pet market analysis obtainable from Packaged Information, together with the experiences:
About Packaged Information
Packaged Information, a division of MarketResearch.com, publishes market intelligence on a variety of shopper market matters, together with shopper demographics and shopper insights, the meals and beverage market, shopper monetary services, shopper items and retailing, and pet services. Packaged Information additionally affords a full vary of customized analysis providers.Â
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