On 15 November, the most effective of the most effective in B2B gathered for the 2023 B2B Advertising and marketing Awards. With 30 classes and over 350 submissions this yr, the competitors was tighter than ever. So who nabbed the coveted awards this yr?
The Grand Prix was awarded to The Inventive Consultancy for its Lighter Deliveries’ for Royal Mail marketing campaign. Digital Radish reigned supreme with 4 gold wins and a bronze this yr, bagging awards for ‘Greatest gross sales enablement initiative’, ‘Greatest SME-targeted marketing campaign’, ‘Greatest worldwide marketing campaign’ and ‘Greatest buyer progress or retention initiative’. In the meantime, Goddard additionally dominated this yr with eight complete wins for the night incomes gold for 2 classes, ‘Greatest use of artistic’ and ‘Greatest demand or lead era marketing campaign’.Â
Coming in scorching with 14 shortlists this yr, Gravity International additionally walked dwelling with three awards together with the gold for ‘Greatest model initiative’. Different highlights included Struggle or Flight nabbing ‘Greatest company of the yr’ and Simply International named as ‘Greatest international company of the yr’. Plus, each Ryan Almond and Sarah Sutton each shared the gold for ‘B2B marketer of the yr’.
Need to know the breakdown of every winner? See full listing under:
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Class 1: Greatest multi or omnichannel marketing campaign
Gold: ‘20 Grand in your Hand’ for Reliance Worldwide Company (RWC)’ by Milestone Inventive
Silver: ‘Gates Electrical Considering’ for Gates Company’, by LAW Inventive
Bronze: ‘Greatest multichannel marketing campaign: MHUK partnership’ by Lloyds Financial institution
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Class 2: Greatest use of third celebration or paid media
Gold: ‘When You Don’t Use ABAX’ for ABAX, by The Croc
Silver: ‘Capturing the elusive 95%’ for Virgin Media O2 Enterprise, by The Advertising and marketing Apply
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Class 3: Greatest use of occasions (bodily, digital or hybrid)
Gold: ‘Step contained in the great world of Splunk, powered by AWS’ for Splunk, by The Advertising and marketing Apply
Silver: ‘Energy to the Marketer’ by Emarsys
Silver: ‘Digital Engineering Awards’, by L&T Expertise Providers
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Class 4: Greatest public relations marketing campaign
Gold: ‘Shaping the UK Political and Financial Panorama for Pragmatic’ for Pragmatic, by Brands2Life
Silver: ‘Accounts Deceivable’ for Medius, by Struggle or Flight
Bronze: ‘A Love Letter to Hospitality’ for BRITA, by Pace
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Class 5: Greatest use of artistic
Gold: ‘PERFECT HARMONY’ by Addleshaw Goddard
Silver: ‘Construct your individual satellite tv for pc’ for Inmarsat, by Ogilvy
Bronze: ‘FISH & CHIPMUNKS’ by Addleshaw Goddard
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Class 6: Greatest digital expertise
Gold: ‘Mission doable: Gamified engagement expertise to assist Splunk adoption’ for Splunk, by Agent3
Silver: ‘The NextWave Elevator Problem’ for EY, by govy UK
Bronze: ‘Suspecting Cushing’s’ for Stein IAS, by Dechra
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Class 7: Greatest use of social media together with influencer advertising and marketing
Gold: ‘When You Don’t Use ABAX’ for ABAX, by The Croc
Silver: ‘The Redgate 100: A Prime 100 Influencers Index’ by Redgate
Bronze: ‘Hubbub: Inventive That Distracts’ for Transmission and LinkedIn, by Transmission
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Class 8: Greatest use of content material advertising and marketing
Gold: ‘What on Earth is the worth of area?’ for Inmarsat, by Ogilvy
Silver: ‘Attending to grips with the brand new Constructing Regs’ for Jewson, by Tangerine
Silver: ‘Accounts Deceivable’ for Medius, by Struggle or Flight
Bronze: ‘Suspecting Cushing’s’ for Stein IAS, by Dechra
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Class 9: Greatest use of buyer perception
Gold: ‘Confirmed Meets Pioneering’ for Alianz Companions, by Seeblue
Silver: ‘Decarbonisation Delivered’ by Mitie
Bronze: ‘Buyer First: Reworking Experian’s advertising and marketing method’ for Experian UK, by Coterie Advertising and marketing
Extremely Counseled: ‘Diageo Draught Cocktails’ for Diageo Draught Cocktails, by Serendipity2
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Class 10: Greatest use of AI
Gold: ‘BenAI’ by Bidwells
Silver: ‘Huble Digital & GfK – Human vs AI: Can ChatGPT outsmart a CMO?’ for GfK, by Huble Digital
Bronze: ‘My Skilled Rewards’ for Unilever Meals Options, by Omne
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Class 11: Greatest use of thought management
Gold: ‘What on Earth is the worth of area?’ for Inmarsat, by Ogilvy
Silver: ‘Aquanomics: The economics of water danger and future resiliency’ for GHD, by Man Bites Canine
Bronze: ‘PERFECT HARMONY’ by Addleshaw Goddard
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Class 12: Greatest model initiative
Gold: ‘Actual. World. Change.’ for Edge Empower, by Gravity International
Silver: ‘Search & Prosper’ for S&P International, by JOAN Inventive
Bronze: ‘Greatest within the Enterprise’ for Knorr Skilled, by Omne
Extremely Counseled: ‘Tyk Goes Greater, Bolder’ by Tyk
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Class 13: Greatest purpose-led advertising and marketing programme
Gold: ‘Greatest purpose-led advertising and marketing programme: MHUK partnership’ by Lloyds Financial institution
Silver: ‘What on Earth is the worth of area?’ for Inmarsat, by Ogilvy
Bronze: ‘Streets Forward’ for McCain Foodservice Options, by Omne
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Class 14: Greatest demand or lead era marketing campaign
Gold: ‘FISH & CHIPMUNKS’ by Addleshaw Goddard
Silver: ‘Prepared’ to outperform’ for Allianz AGCS, by EarnestÂ
Bronze: ‘Steadiness’ for GE Digital, by Ledger Bennett
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Class 15: Greatest use of account-based advertising and marketing (ABM)
Gold: ‘Time is of the essence: bringing a knowledge breach to life’ for Kyndryl, by Purple Company
Silver: ‘Find out how to Win Funds and Affect Pipeline’ by NTT Ltd
Bronze: ‘Lighter Deliveries’ for Royal Mail, by The Inventive Consultancy
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Class 16: Greatest channel advertising and marketing initiative
Gold: ‘Marginal Good points’ for Westcoast, by Revere
Silver: ‘Broaden your horizons’ for Lenovo, by Twogether
Bronze: ‘Lenovo Len’ for Westcoast, by Revere
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Class 17: Greatest gross sales enablement initiative
Gold: ‘Unleashing untapped information potential’ for Neo4j, by Digital Radish
Silver: ‘Champion the consultants’ for ASUS Enterprise, by Earnest
Bronze: ‘SWIM, DON’T SINK!’ by Addleshaw Goddard
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Class 18: Greatest limited-budget marketing campaign
Gold: ‘KP Nuts – Elevating Consciousness of Testicular Most cancers Consciousness Month amongst Retailers’ for KP Snacks, by One other Phrase Communications
Silver: ‘SWIM, DON’T SINK!’ for 0, by Addleshaw Goddard
Bronze: ‘Driving Buyer Lifetime Worth’ for Ledger Bennett, by American Specific International Enterprise Journey
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Class 19: Greatest SME-targeted marketing campaign
Gold: ‘ABM for top progress and new heights’ for Kelly Providers, by Digital Radish
Silver: ‘Facet Hustle Nation’ for Royal Mail, by Eulogy
Bronze: ‘Don’t Bin It, Simply Flex It: Getting SMEs to Scale back E-waste with Google’s ChromeOS Flex’ for Google ChromeOS, by Toaster
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Class 20: Greatest enterprise-targeted marketing campaign
Gold: ‘Lighter Deliveries’ for Royal Mail, by The Inventive Consultancy
Silver: ‘PERFECT HARMONY’ by Addleshaw Goddard
Bronze: ‘Prepared’ to outperform’ for Allianz AGCS, by Earnest
Extremely Counseled: ‘Time is of the essence: bringing a knowledge breach to life’ for Kyndryl, by Purple Company
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Class 21: Greatest worker engagement programme
Gold: ‘The NextWave Elevator Problem’ for EY, by Ogilvy UK
Silver: ‘Constructing a World The place Nothing Goes to Waste’ for Viridor, by Bray Leino
Bronze: ‘How driving worker engagement by means of an employer model marketing campaign helped The Good Dice win the battle for expertise and stem attrition’ by The Good Dice
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Class 22: Greatest worldwide marketing campaign
Gold: ‘Thrillingly predictable staffing’ for Kelly Providers, by Digital Radish
Silver: ‘Payoneer: Personal Tomorrow’ for Payoneer, by Gravity International
Silver: ‘AWS: Bringing the ability of cloud computing to companies of all sizes’ for Amazon Net Providers, by The Advertising and marketing Apply
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Class 23: Greatest services or products launch marketing campaign
Gold: ‘NyRock – an evolution in stone wool’ by ROCKWOOL UK
Silver: ‘Pack to the longer term’ for Stein IAS, by Paper and Packaging Board
Silver: ‘ScottishPower: Main the cost’ by ScottishPower
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Class 24: Greatest buyer progress or retention initiative
Gold: ‘Unleashing untapped information potential’ for Neo4j, by Digital Radish
Silver: ‘Shifting gears on progress at BMW’ for ServiceNow, by The Advertising and marketing Apply
Bronze: ‘Driving Buyer Lifetime Worth’ for Ledger Bennett, by American Specific International Enterprise Journey
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Class 25: Most commercially profitable marketing campaign
Gold: ‘International Healthcare Engagement for Atos’ for Atos, by HUT 3
Silver: ‘S&P International Market Intelligence – Set the Tempo persona advertising and marketing marketing campaign, 2022′ by S&P International Market Intelligence
Bronze: ‘Automate To Empower’ by ServiceNow
Extremely Counseled: ‘20 Grand in your Hand’ for Reliance Worldwide Company (RWC), by Milestone Inventive
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Class 26: B2B advertising and marketing group of the yr
Gold: Mitie
Silver: Addleshaw Goddard
Bronze: LCP
Extremely Advisable: Panaseer
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Class 27: B2B marketer of the yr
Gold: Ryan Almond, International ABM Director, Henkel
Gold: Sarah Sutton, CMO, Ship Expertise
Silver: Tracy Swartzendruber, VP Advertising and marketing, PGOG, GE Digital
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Class 28: B2B company of the yr
Gold: Struggle or Flight
Silver: Rooster Punk
Bronze: Digital Radish
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Class 29: B2B international company of the yr
Gold: Simply InternationalÂ
Silver: Merkle B2B
Bronze: Gravity International
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Class 30: Grand Prix
Gold: Lighter Deliveries’ for Royal Mail, by The Inventive Consultancy
Gold: ‘What on Earth is the worth of area?’ for Inmarsat, by Ogilvy