Wednesday, March 15, 2023
HomeAdvertisingInside Asos' Play for Retail Media Budgets

Inside Asos’ Play for Retail Media Budgets

In fact, the play will open up additional income streams for Asos, which has struggled post-lockdown amid “difficult” buying and selling circumstances.

In October 2022, the London-based firm reported an 89% year-over-year drop in adjusted income earlier than tax, with newly instated CEO José Antonio Ramos Calamonte revealing a turnaround technique targeted on a brand new business mannequin and a tradition refresh.

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