The B2B Advertising and marketing Awards celebrates the most effective and brightest in B2B. With a whopping 29 classes and +340 submissions, it’s undoubtedly the trade occasion of the yr. So, which stand-out entries made it onto the shortlist? Let’s have a look.
Gravity World are coming in scorching this yr. The worldwide juggernaut of company land has pulled a large 14 shortlists, together with B2B company of the yr and B2B international company of the yr.
Different notable companies embody Digital Radish, who seem 9 instances on the shortlist, The Croc at seven, and Transmission with six. Amongst different A-list companies you’ll discover the likes of Rooster Punk, Merkle B2B, MOI World and Simply World, to call a number of.
Final yr Addleshaw Goddard put the Bates in B2B with their marketing campaign ‘Rhyme and purpose – Poetry and the legislation’ – a masterclass in creativity that introduced residence 4 wins together with essentially the most coveted prize of the evening, The Grand Prix. Now make no mistake, I’m no betting girl. But when I used to be, being shortlisted eight instances is sufficient for me to go all in on one other profitable evening.
Ogilvy’s campaigns ‘The NextWave Elevator Problem’ for EY and ‘What on Earth is the worth of House?’ for Inmarsat have clearly made an impression with our judges, with every marketing campaign being shortlisted in 4 totally different classes. Hut3’s marketing campaign ‘World Healthcare Engagement’ for Atos has additionally made a splash, being shortlisted for extremely aggressive classes, reminiscent of ‘Finest use of content material advertising and marketing’ and ‘Finest use of thought management.’
In relation to ‘Workforce of the yr’, you’ll see a plethora of trade leaders from Mitie and ServiceNow, to EY and State Road Company.
Henkel’s Ryan Almond, Ship Know-how’s Sophie Gibson and GE Digital’s Will Inexperienced are all shortlisted for marketer of the yr. Who will observe within the footsteps of Bidwell’s Matt Allen and take residence the prize?
We’ll discover out in November. See you there.
Try the shortlist right here.
