In at this time’s influencer-driven advertising panorama, Client-Packaged Items (CPG) manufacturers are more and more turning to influencers to achieve their goal audiences and drive enterprise objectives. This prime listing will function the very best influencer advertising campaigns led by CPG manufacturers, offering an in-depth have a look at the technique and outcomes of every profitable instance. Our focus is on how CPG manufacturers are leveraging influencers to create significant connections with customers and enhance model consciousness, engagement, gross sales, and different desired outcomes. With this listing, we hope to offer helpful insights into what makes an ideal influencer marketing campaign CPG manufacturers.
OLIPOP
OLIPOP has taken over TikTok. It’s a low-sugar, prebiotic delicate drink that has been embraced by health-conscious and taste-testing creators alike. The model works to maintain its clients delighted with artistic campaigns that may be discovered on the platform.
OLIPOP’s campaigns have been an enormous success, garnering them 37,000 followers and 233 million video views with their #olipoppartner hashtag alone. That is a powerful feat for any CPG model on social media and a testomony to their advertising methods.
@kayllalewis Tacos & salads 🤩 @drinkolipop #olipoppartner
Not solely do these influencers assist to get extra eyes on the product and model, however additionally they showcase infinite recipes utilizing the drink. OLIPOP reaps the rewards of all of the influencer creativity on the app. One creator showcased their OLIPOP milkshake and earned over 260,000 views.
This simply highlights how versatile the brand new soda could be and the way OLIPOP manages to get folks speaking about it in fascinating methods. In the end, this helps foster a way of group between the model and its clients in addition to boosts gross sales, and engages potential clients who could not have heard about it earlier than.
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Dunkin’ Donuts
Dunkin’ (previously Dunkin’ Donuts) is a widely known espresso and donut vacation spot that has received the hearts of thousands and thousands with its enjoyable and artistic campaigns on TikTok. Through the years, the model has turn into one of the widespread CPG manufacturers on the platform, garnering thousands and thousands of views for its content material.
The model’s social media star energy actually started to take off when Charli D’Amelio began utilizing Dunkin’ merchandise in her movies – with out being requested. This natural type of promotion helped develop their fan base, in order that they determined to make Charli an official model ambassador and even launched a signature drink named “the Charli” which was an instantaneous hit.
@charlidamelio
The success didn’t finish there: Dunkin’ adopted up with unique Charli x Dunkin’ merchandise which offered out nearly instantly because of the cult-like fandom round her – making it clear that teaming up with influencers could be extraordinarily useful for CPG manufacturers.
To maintain their momentum going, Dunkin’ not too long ago launched #dunkincastingcall – a TikTok duet problem that invited US-based creators to hitch a casting name for his or her subsequent TV industrial. This hashtag alone gained 7.3 million views, serving to them construct a fair bigger group of followers excited concerning the product and all issues Dunkin’.
In the end, this reveals how highly effective influencer advertising could be for client packaged items when applied in simply the best means. By leveraging this tactic accurately, CPG manufacturers are in a position to increase their visibility and attain extra potential clients.
Take a look at our article on Consumer Generated Content material functions right here!
Taco Bell
Taco Bell is among the hottest influencer advertising CPG manufacturers on TikTok, with 1.7 million followers and 43% of Gen Zers having eaten at Taco Bell within the final month.
The Mexican fast-food restaurant shortly jumped onto the TikTok pattern when Das Racist’s ‘Mixture Pizza Hut and Taco Bell’ music went viral — making it a cultural phenomenon amongst Gen Z customers.
To capitalize on this immense model recognition, Taco Bell embraced the comedy fuelling TikTokers’ love of their iconic fusion dish by enlisting music artist Doja Cat to create a music about it, additional propelling the recognition of their product.
@dojacat All this time being a #TacoBellPartner was price it for this second 🥲 Lastly received my mexicanpizza. Thanks @tacobell
Taco Bell additionally is aware of how one can have interaction folks via the platform by providing rewards like free Doritos Locos Tacos when signing up as a brand new rewards member on their app. This tactic has been profitable in fostering buyer loyalty whereas additionally inspiring clients to maintain an eye fixed out for extra presents from the model.
Along with these measures, they all the time be certain that to current their presents in a enjoyable, artistic means that resonates with viewers – which incorporates cleverly working references to popular culture into their content material to make sure most engagement.
This artistic strategy has enabled Taco Bell to efficiently seize Gen Z’s consideration and construct a fair bigger group round its services – showcasing simply how highly effective influencer advertising could be for influencer advertising CPG manufacturers when carried out accurately.
Grounded Meals Co.
Grounded Meals Co., a vegan cheese model, is a superb instance of how influencer advertising CPG manufacturers can successfully use influencer advertising ways to faucet into the ability of TikTok. By leveraging the platform’s large potential, they can promote their cauliflower and hemp-based cheese merchandise in artistic ways in which captivate viewers and pique their curiosity in attempting one thing new.
Grounded Meals Co. encourages its influencers to introduce and inform folks about their vegan cheese merchandise as substitutes for dairy-based dishes. By means of this strategy, it has been in a position to present customers with social proof and confidence, inspiring them to experiment with plant-based alternate options that they could have by no means thought of earlier than.
By way of Grounded Meals Co
This technique is additional strengthened by the truth that customers belief suggestions from different customers greater than every other type of promoting. As well as, the overwhelming reputation of the #vegancheese tag on TikTok – which already boasts over 66 million views – proves that even area of interest meals manufacturers can discover success via influencer advertising on the platform.
Grounded Meals Co.’s capacity to foster significant connections between its merchandise and potential clients whereas making content material creation enjoyable for its influencers actually illustrates how highly effective influencer advertising could be for influencer advertising CPG manufacturers when used successfully. By advantage of this strategy, Grounded Meals Co. has managed to construct a fair bigger group round its services – in the end boosting its visibility and opening up an entire new viewers to discover what it has to supply!
Contemplate testing our breakdown of Categorical VPN’s influencer Advertising and marketing Marketing campaign right here!
Crumbl Cookies
Crumbl is a well-liked regional bakery chain that has not too long ago began to increase nationwide. Their branded content material has been extremely profitable in capturing the eye of their target market and racking up thousands and thousands of views.
Nonetheless, it’s the influencer content material that actually units them aside from different influencer advertising CPG manufacturers on TikTok. Diehard followers flock to the platform to share their expertise with Crumbl’s cookies – that includes real reactions and enthusiasm that manufacturers can solely dream of tapping into.
One such fan is cookie lover Nicole Axelrod (@nicoleaxelrod), who critiques every new taste each week. Her movies usually obtain over a million views, highlighting simply how highly effective influencer advertising could be for influencer advertising CPG manufacturers if used accurately.
@nicoleaxelrod crumbl week 92!! (in salt lake metropolis!) #crumbl #crumblcookies #cookies #newflavors #cookietok #cookietiktok #foodreview #foodtiktok #GenshinImpact34 #fyp @crumblcookies
Contemplate testing our article on 10 rising influencers to regulate in 2023 right here!
Crumbl and Nicole have interaction with one another’s content material commonly, constructing a extra genuine and lasting relationship. By means of this strategy, they can foster significant connections between their merchandise and potential clients whereas exhibiting off a little bit of persona – in the end serving to construct a fair bigger group round their model.
Regardless of its comparatively small measurement in comparison with different meals giants, Crumbl has managed to make an impression by leveraging affect advertising ways that captivate viewers and pique their curiosity in attempting one thing new – showcasing how highly effective influencer partnerships could be for influencer advertising CPG manufacturers if used strategically.
