As you proceed to evolve your digital promoting to infuse extra automation into your methods, we’re right here to help your wants to assist maximise your quantity and return on funding (ROI) with minimal effort required. To assist meet these wants, Microsoft Promoting has launched an answer inside the Google Import software to simplify duplicating your efforts throughout platforms when utilizing Google Advert’s Efficiency Max campaigns.
Main into the vacation season, we prioritised constructing the import answer on your Efficiency Max campaigns that use a Service provider Middle. These campaigns shall be imported as Good Buying Campaigns and Native Stock Adverts.
We’ve additionally began a pilot answer for importing your different Efficiency Max campaigns that aren’t utilizing the Service provider Middle, beginning with an expertise that may import these campaigns as Search campaigns and create Dynamic Search Adverts (DSA). We’ll proceed to progress in these import developments and discover different advert codecs later. Keep tuned to our month-to-month product roundup blogs for extra data.
Particulars and finest practices of the Efficiency Max Import for campaigns utilizing the Service provider Middle
Imports could also be scheduled day by day, weekly, month-to-month, or now as a one-time possibility:
| Options | Efficiency Max to Good Buying Campaigns import mapping |
| Marketing campaign | Marketing campaign settings shall be imported as-is from Efficiency Max campaigns to Good Buying Campaigns together with marketing campaign title, finances, maximise conversion worth bid technique, location focusing on, and service provider retailer. |
| Advert group title | Asset group names shall be mapped to advert group names; nevertheless, textual content and picture belongings received’t be imported. |
| Product group | Itemizing teams from Efficiency Max campaigns shall be mapped as-is to the product teams in Good Buying Campaigns/Native Stock Advert campaigns. Word we’ll have the ability to import a number of advert teams/product teams for all Efficiency Max—procuring import clients. |
| Product advertisements | Product advertisements shall be autogenerated, constant to immediately’s expertise. |
Word: We at the moment don’t help the import of Maximise conversions bid technique for Buying Campaigns.
It’s crucial that your imported Efficiency Max campaigns use Service provider Middle earlier than importing. Use the next guidelines to set it up:
1. Full establishing a Service provider Middle retailer inside Microsoft.
2. Set a practical goal return on advert spend (ROAS) purpose. Setting this too excessive can negatively influence your marketing campaign efficiency.
3. Make it possible for Common Occasion Monitoring (UET) and conversion monitoring are precisely arrange.
4. If focusing on a number of nations, ensure that there’s a feed for every market utilized by the campaigns (nation/area of sale setting).
5. Activate any paused campaigns that have been deliberately imported.
6. Test feed rejections and treatment promptly for formatting points with the feed and product rejections. You will get assist for particular points right here.
Particulars and finest practices of the Efficiency Max Import for campaigns not utilizing the Service provider Middle
Imports could also be scheduled for day by day, weekly, month-to-month, or now as a one-time possibility:
| Options | Efficiency Max to Search campaigns import mapping |
| Marketing campaign | Marketing campaign settings shall be imported as-is from Efficiency Max campaigns to Search campaigns together with marketing campaign title, finances, location focusing on, and service provider retailer. |
| Advert group title | Asset group names shall be mapped to dynamic advert group names. We’ll import your textual content, picture, and brand belongings to ensure that us to create advertisements for you. |
| Bid technique | We help all Efficiency Max bid methods aside from Maximise conversion worth. Don’t fear, your Maximise conversion worth bid technique shall be imported as goal ROAS with a default worth of 150%. |
For extra data on the Google Import expertise on your Efficiency Max campaigns: What will get imported from Google Adverts (microsoft.com).
