Ikea’s 99-Cent Luxurious Bag Taking Over Oxford Road

December 26, 2024

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Overlook Birkin; embrace the FRAKTA! IKEA has simply dropped “Hus of FRAKTA,” a luxurious pop-up on Oxford Road devoted to the blue bag, which might be the luxurious merchandise you may really afford. Nestled amongst the high-end trend homes, this playful homage celebrates the sudden rise of the FRAKTA as a worldwide icon.

The pop-up, open day by day till March 2025 at 216 Oxford Road, provides a witty counterpoint to the luxurious trend homes that line the road. It serves as a preview for the upcoming opening of the brand new IKEA retailer in spring 2025, which shall be situated subsequent door.

Image source: Ikea — Picture supply Ikea

“Hus of FRAKTA”: Is This the Most Surprising Luxurious Launch of the Yr?

The pop-up retailer is stacked with thrilling options; amongst them is an ‘Atelier’, the place visitors can preliminary their FRAKTA bag with bespoke lettering. Personalisation of a giant (75p) or medium (50p) bag will value £3 or be freed from cost to IKEA Relations, which is free to enroll to and provides a variety of advantages.

A ‘Curated Assortment’ will supply a number of a few of the retailer’s most iconic merchandise for buy and can give followers a style of purchasing at IKEA Oxford Road come spring 2025. Merchandise embody however aren’t restricted to, the RÄFFELBJÖRK vase, the NÖDMAST lamp and DOMSTEN stool.

A fittingly themed “Blue Edit” can be on show. This curated number of merchandise, offered in a gallery-like house paying homage to high-end idea shops, pays homage to the signature FRAKTA blue. The “Blue Edit” showcases a style of the “Curated Assortment,” highlighting merchandise obtainable for buy.

Exiting the pop-up, visitors embark on an immersive expertise that evokes the feeling of diving into a large FRAKTA bag. A fascinating ASMR soundscape and mirrored partitions adorned with 3D lighting improve this distinctive sensory journey. To finish the expertise, a “press for candyfloss” wall invitations prospects to savour a style of blue candyfloss, a pleasant contact of IKEA whimsy.

Matt Gould, IKEA London Metropolis Retailer Supervisor at IKEA, stated, “We‘re extremely excited to deliver IKEA to Oxford Road and know there‘s loads of anticipation for the shop opening subsequent yr. In a playful tribute to this iconic location, we took inspiration from the world of trend and blended it with our personal rules of democratic design so the FRAKTA will be found like by no means earlier than.”

FRAKTA: From Buying Bag to It Bag

Born from the Swedish phrase “frakta,” that means “to freight,” the enduring blue IKEA FRAKTA bag was conceived over three many years in the past with a easy objective: to assist prospects transport their purchases. At the moment, it’s way over only a purchasing bag.

Reimagined by celebrated designers like Zandra Rhodes and Marimekko, the FRAKTA has developed right into a cultural icon. It symbolises resourcefulness and flexibility, seamlessly transitioning from laundry basket to seashore bag and even a trusty companion for metropolis commuters. This versatile bag has woven itself into the material of on a regular basis life, changing into part of numerous private tales.

Hus of FRAKTA is situated at 216 Oxford Road, subsequent to the forthcoming Oxford Road retailer. It’s open day by day from 11 am till 8 pm, Monday – Saturday, and 12 pm till 6 pm on Sundays till March 2025.