IKEA is reviewing its UK artistic account, fortunately ensconced at Mom since 2010.
IKEA says: “In step with business finest observe, it’s pertinent to our enterprise to evaluation our company panorama every so often, and we are able to affirm {that a} evaluation of our artistic work is being thought-about. As and once we determine to maneuver ahead, different businesses, alongside Mom, will likely be invited to affix the pitch course of.”
Which appears honest sufficient, 2010 is a very long time in the past. Even the mighty IKEA is having to regulate to a modified retail panorama with huge sheds not as common and the rise of on-line procuring, the place IKEA is method behind. It has lately launch smaller Argos-type shops the place individuals can order greater gadgets.
Mom has produced quite a few gems through the years, most notably this by director Juan Cabral in 2015.
Tesco stays with EssenceMediacom
A giant pitch has landed, WPP’s EssenceMediacom has retained the large Tesco media account, with MediaCom earlier than the merger with Essence. Successful the long-running pitch will likely be a reduction for WPP, nonetheless bedding down the merged company. Publicis Groupe’s Zenith was the opposite contender.
