Nick Farnhill and Iain Tait, who based Poke 20 years in the past in a three way partnership with Mom, are again in enterprise collectively as founders of Meals Arts & Expertise, a transatlantic “artistic studio.”
Tait give up Wieden + Kennedy final yr after spells at London and in Portland, the place he was world interactive ECD. He additionally labored at Google Artistic Lab in New York. Farnhill left Publicis.Poke (Poke was acquired in 2013 for £10m) final yr, and the duo registered FAT in November 2021.
Richard Turley, a New York-based Brit, is the third member of the founding workforce. The controversial designer has received 35 D&AD awards in a profession that has spanned W+Ok and artistic roles at The Guardian, Bloomberg Businessweek, and MTV.
Turley wrote on It’s Good That: “I’m beginning my very own company, Meals (with two mates and a Google drive)… as a result of folks hold asking us to do work and we would have liked just a few organising rules… It appears there’s something about how artistic persons are organised en masse proper now that’s blocking something particularly attention-grabbing rising.”
The trio can have equal shares within the firm and have already labored collectively on initiatives together with {a magazine} for Mulberry, experiential artwork platform Superblue, world information platform Semafor and leisure firm RockCorp.