Welcome to “I Tried…,” the collection the place I strive totally different advertising and marketing instruments and methods so you do not have to. On this collection, I doc my expertise and allow you to know if a software or technique is value your time.
AI and advertising and marketing have gotten like peanut butter and jelly—inseparable.
Based on our full information to AI in digital advertising and marketing, 64% of selling professionals say they use AI in some kind of their jobs. Particularly, 38% say they use it in content material creation.
With AI changing into so entrenched in advertising and marketing, I grew to become inquisitive about its use in one of the vital defining facets of selling—model logos!
After a fast Google search, I discovered 5 AI emblem mills, and I attempted all of them to see which one is the perfect and whether or not I’d suggest utilizing AI emblem mills in any respect.
Hold studying to be taught what I discovered:
How I Examined AI Brand Mills
Testing these mills was fairly easy. I believed up a enterprise known as Eri’s Cat Cafe as a result of if you realize me, then you realize I like cats—and I’d positively be the proprietor of an lovely cat cafe in one other universe.
I then entered the title of my cafe into the mills and adopted every step to create my emblem. I additionally timed how lengthy it took to generate the logos and took into consideration aesthetics and customization choices.
By the tip of this weblog put up, you will know which one is my favourite and if I’d suggest utilizing an AI emblem generator on your group or enterprise.
5 AI Brand Mills
Listed below are the 5 AI emblem mills I examined and my experiences with every.
1. Adobe Categorical Brand Maker (BETA)
Value: Free, however you should join Adobe Categorical to obtain the emblem.
Utilizing Adobe Categorical Brand Maker is straightforward and quick. After getting into my enterprise title, trade, and slogan, I merely select the type I need for my emblem. I can select between:
- Elegant
- Natural
- Daring
- Minimal
I selected Natural for my type. From there, Adobe shows varied icons I can incorporate into my emblem. I might have gone with a coffee-themed icon, however it’s a cat cafe, so I selected two lovely fluffy cats.
As soon as I selected my icon, I scrolled by means of varied customizable pattern logos earlier than deciding on one I appreciated.
Now, it is time to design. The icon of my selection is included into my emblem, and I can transfer it across the web page as I see match. I may transfer the textual content and alter its font and measurement. By clicking the colour tab, I can cycle by means of totally different coloration palettes till I discover one I like.
Then, bam! I’ve my emblem. Adobe Categorical’ Brand Maker is free; nevertheless, you should have an account to obtain your creation.
Execs: Adobe Categorical’ Brand Maker is straightforward, user-friendly, and quick. I timed how lengthy it took to design my emblem, which solely took 2 minutes and 10 seconds.
Cons: The AI emblem generator has restricted customization capabilities and icons. Due to this fact, it‘s tough to essentially tailor your creation to make it as distinctive as attainable on your model.
You’re additionally solely allowed to decide on one trade on your emblem, which might pose an issue in case your group matches into a number of industries.
For instance, my faux cat cafe would occupy the restaurant enterprise, in addition to pet adoption or animal rental. When creating my emblem, I had to decide on between a picture that emphasised the cat side of my enterprise or the restaurant side.
2. Designs AI
Value: $49 to obtain the emblem or $19 month-to-month for a Designs AI subscription.
I begin by getting into my enterprise title and trade into the prompts. Then, I select a emblem class that fits me. Primarily, the class determines the emblem‘s major design focus, which might be an icon, initials, or the enterprise’s title.
I like logos with distinctive icons, so I clicked the icon class. Then, although optionally available, I entered my firm‘s slogan— “The purrrfect place to be.” I do know, I’m so intelligent.
Now, it is time to determine my emblem’s type. Designs AI presents customers with varied pattern emblem designs in several kinds. Customers can select as much as 5 to present the AI an thought of what type to include right into a emblem.
After selecting a number of, it‘s time to pick out a coloration. Purple is my favourite coloration, so let’s go together with that.
From there, I get to my favourite half: selecting the symbols! This half ranks Designs AI a bit increased than Adobe Categorical, in my view, as a result of I can choose a number of symbols that seize totally different facets of my enterprise.
Nonetheless, whichever emblem I choose will solely incorporate one of many 5 symbols. From there, I make a number of extra stylistic decisions and in only a second I’ve my emblem.
You’ll be able to watch my progress by clicking by means of the picture gallery under.
Execs: Producing a emblem with Designs AI solely took precisely 3 minutes. It took just a little longer than Adobe Categorical as a result of it has extra icons and symbols for me to select from and barely extra thorough customization choices.
I additionally like that it lets you obtain high-quality information of your emblem with out subscribing, although you continue to must pay a one-time charge of $49.
Cons: By now, I’ve a good suggestion of the caveat behind utilizing AI emblem mills—their customization choices are limiting. Thus, it is arduous to create a emblem that’s actually distinctive to your model. And the identical goes for Designs AI.
3. Wix
Value: You need to subscribe to Wix to obtain high-quality photographs of your emblem, however you may obtain it in low decision free of charge. Wix subscription plans begin as little as $9.59 monthly.
My favourite function of Wix‘s emblem generator is its optionally available chatbot.
The platform permits customers to design their logos from scratch utilizing steps just like these of the earlier two AI emblem mills, or they’ll clarify their concepts to Wix’s AI emblem chatbot.
You’ll be able to scroll by means of the photographs under to see how the chatbot helped design my emblem. With the chatbot, it took rather less than 2 minutes to generate my emblem.
The outcomes have been related, however I loved the chatbot as a result of it urged symbols and coloration schemes I hadn’t thought of once I designed my emblem manually.
Designing the emblem alone was an analogous expertise to earlier mills, so it wasn’t a lot to put in writing about. That mentioned, I appreciated the colour scheme and emblem I selected a bit higher than the chatbots. I even discovered a cat cafe-themed image!
You’ll be able to click on by means of the photographs under to see the way it works. With out the chatbot, it took about 3 minutes to generate my emblem.
Execs: Each strategies generated fast outcomes, and I spent no various minutes utilizing every.
Cons: You’ll be able to obtain your emblem free of charge, however it’s of poor high quality except you pay for a subscription.
4. Looka
Value: $20 for low-resolution information of your emblem to $129 a 12 months for a model package with high-quality resolutions.
At this level, I notice that almost all AI emblem mills work the identical. With Looka, and virtually all different mills on this record, you do the next to generate your emblem:
- Enter your small business title
- Choose a method or inspo on your emblem
- Select your symbols and icons to include
- Add your slogan
- Decide a generated picture to tweak or customise
Nonetheless, one factor I loved most about Looka was that it has icons of a cat cafe! That is proper. I discovered icons that embody each cats and low!
In order that’s a win. Oh yeah, and I generated my emblem in 2 minutes and 30 seconds.
Execs: It has extra selection in icons and symbols, at the very least in relation to my cat cafe. Looka additionally supplies a complete model package (extra on that later).
Cons: It really works about the identical as different mills and has restricted customization choices.
5. LOGO.com
Value: Free
LOGO.com’s design course of differs barely from that of others on this record. As a substitute of selecting at the very least one image to incorporate in my emblem, I as a substitute should enter key phrases. Then, LOGO.com will generate logos primarily based on these key phrases.
Naturally, a lot of the logos generated embrace some kind of cat or espresso image. After choosing the emblem I wish to customise, I can click on the icons tab and select different symbols by typing in key phrases. The entire thing took 2 minutes flat.
Execs: The generator is straightforward, intuitive, and quick. I may obtain a zipper file of my emblem and its elements free of charge.
Cons: Although I can enter a number of key phrases, I can nonetheless solely select one kind of image for my emblem.
My Favourite AI Brand Generator
Total, all these mills work about the identical, so it‘s arduous to decide on my favourite. Nonetheless, if I needed to suggest solely certainly one of these, I’d recommend Looka primarily for its model package.
For $129, Looka creates a whole model package round your emblem.
Its model package contains 16 downloaded file varieties on your emblem, 2 web site drafts, lots of of merchandise on your emblem to be printed on (stickers, mugs, T-shirts, and so forth.), enterprise playing cards, e-mail signatures, and extra!
Ought to your small business use an AI emblem generator?
When you‘re actually dedicated to utilizing an AI emblem generator to avoid wasting time or cash, then I recommend Looka. Nonetheless, I don’t suggest utilizing an AI emblem generator on your emblem past brainstorming.
Your emblem is meant to be a singular image on your model. When individuals see your emblem, they need to mechanically join it to your small business as a result of it‘s certainly one of a sort.
For instance, whenever you see the golden M in opposition to a crimson background, you mechanically suppose, “McDonald’s.”
This experiment exhibits that almost all AI emblem mills work equally and generate related outcomes.
In order for you a emblem that’s actually distinctive to your model and might‘t be discovered wherever else, it’s finest to design one from scratch or work with a graphic designer with a eager eye for type.
That mentioned, I can see utilizing an AI log generator to brainstorm idea artwork on your emblem and bringing these photographs to a designer who can put their very own spin on the designs and create one thing particular that makes your model stand out.
What different advertising and marketing instruments or strategies would you want me to strive? Be happy to contact me on X or LinkedIn to let me know what I ought to strive subsequent!
