i-Tail Company and Main Cineplex Group have teamed as much as open i-Tail Pet Cinema, Thailand’s first pet-friendly cineplex. The pet cinemas are Central Eastville’s EastVille Cineplex, Mega Bangna’s Mega Cineplex, and Main Cineplex’s Robinson Ratchapruek.
The pet-friendly movie-watching expertise is presently restricted to the primary screening of weekend reveals. Solely small and medium-sized cats and canine are allowed for now underneath strict situations.
The i-Tail Pet Cinema’s marketing campaign web page has listed the complete tips for furry guests. All pets should be over 4 months outdated, clear, not aggressive, odourless, and weigh 15kg most.
House owners should guarantee their pets are updated on their vaccinations and flea and tick prevention drugs. Pets of their mating season are discouraged from attending.
Whereas within the cinema, pets should put on disposable pet diapers all through the present. They’re required to be within the allotted service baggage within the cinema always.
To make the expertise extra pet-friendly, cinema lights can be left on, and the amount can be 30% decrease. Pet meals and beverage stations can be offered too, together with pet accent merchandising machines and snacks.
Main Cineplex Group’s Chief Advertising and marketing Officer, Narut Jiansanong, stated that the choice to open the cinemas got here after realising pet house owners represented a major demographic in stated places. He added that the brand new enterprise hopes to draw extra pet house owners to the films and enhance its occupancy fee by 10%.
