In case you‘re a marketer who does quite a lot of writing, you’ve in all probability heard about writers, bloggers, and different creators utilizing instruments like ChatGPT to streamline the writing course of.
Nonetheless, for those who‘re a skeptical author like me, you’re in all probability a bit cautious of utilizing AI to craft your content material.
You would possibly assume: “Can this software write effectively? Will it seize the right voice and tone I need? Is it correct? How can I exploit it?”
Fortuitously, you don‘t have to surprise anymore. I attempted utilizing ChatGPT to write down a weblog put up, and I’ll share my expertise and allow you to know if it’s value attempting out.
Enjoyable truth: That is my first time utilizing ChatGPT on this method, too, so we’re studying collectively!
Utilizing ChatGPT to Generate Concepts
Utilizing ChatGPT to Generate a Weblog Define
Utilizing ChatGPT to Write a Weblog Submit
Utilizing ChatGPT to Generate Concepts
Each weblog put up begins with an concept, so why not see if ChatGPT can generate just a few for inspiration? After logging into the free model of ChatGPT, I used to be taken to the principle chat web page.
After typing my request into the chat (“Give me concepts for a weblog put up about cats”), ChatGPT generated 15 weblog concepts and headlines. The primary 5 are under.
Not dangerous, however let‘s take issues a step additional. Right here’s ChatGPT’s response to my second request, “Give me concepts for a weblog put up about cat statistics.”
General, I just like the concepts ChatGPT generated. I particularly appreciated that ChatGPT included headlines with its concepts and recommended the way to strategy the subject.
For instance, ChatGPT recommended I strategy the subject of cat breeds by offering a listing of the preferred cat breeds based mostly on registration statistics from breed organizations.
I want concepts involving statistics, so I’m going with ChatGPT‘s fifth suggestion: “The Economics of Cat Care: How Does it Value to Elevate a Cat?” Now that I do know the subject I wish to pursue, I’m able to create a top level view.
Professional Tip: It helps to be as particular as attainable in your requests. Discover once I talked about wanting to write down a weblog put up about cat statistics, ChatGPT gave extra nuanced solutions. This can be a sample you will see all through the article.
Utilizing ChatGPT to Generate a Weblog Define
First, I instructed ChatGPT to generate a weblog define based mostly on “The Economics of Cat Care: How A lot Does It Value to Elevate a Cat?” That is the chatbot’s response.
Beneath is an excerpt of the define:
“I. Introduction
A. Anecdotal story or intriguing cat truth
B. Significance of understanding the prices of cat possession
C. Overview of what the weblog put up will cowl
II. Preliminary Prices
A. Adoption or buy charges
B. Important provides and tools
- Litter field and litter
- Meals and water dishes
- Cat meals
- Cat provider
- Mattress or scratching put up
C. Preliminary veterinary bills
- Vaccinations
- Spaying/neutering
- Microchipping
- Well being check-up”
ChatGPT additionally supplied the next quick paragraph describing the breakdown of the define:
“This define supplies a structured framework to discover the monetary points of cat possession, from preliminary prices to ongoing bills and sudden conditions, whereas additionally providing readers worthwhile ideas for managing the monetary points of elevating a cat.”
The define is all proper; it separates completely different points of the price of cat possession into sections like preliminary prices, ongoing bills, and extra.
Nonetheless, I need one thing nearer to my outlining fashion, which incorporates headings and subheadings. So, I typed in one other immediate, asking ChatGPT to generate one other weblog define and embrace subheadings.
That is what ChatGPT generated:
I want this define as a result of it is extra complete than the earlier one and has subheadings which might be particular, quick, and straight to the purpose. ChaptGPT additionally offers a great breakdown of the sort of content material to incorporate underneath every subheading.
Here is an excerpt of the chatbot-generated define:
“I. Introduction
A. Why Understanding the Value of Cat Possession Issues
B. The Pleasure and Tasks of Cat Possession
C. Overview of What This Weblog Submit Will Cowl
II. Preliminary Prices
A. Adoption or Buy Charges
B. Important Provides and Tools
- Litter Field and Litter
- Meals and Water Dishes
- Cat Meals
- Cat Service
- Mattress or Scratching Submit”
The second define would be the basis of the weblog’s ultimate draft.
Professional Tip: Each author has their very own method of planning and outlining their work. Earlier than asking ChatGPT to generate a top level view take into consideration how you favor your outlines and specify your choice in your request.
Utilizing ChatGPT to Write a Weblog Submit
That is the place issues obtained tough for me. I submitted two prompts to ChatGPT to write down the weblog put up and in contrast the outcomes. My first immediate asks ChatGPT to generate a weblog put up based mostly on the second define.
I additionally direct ChatGPT to maintain the put up to 800 phrases and to make use of an upbeat, pleasant, and conversational tone.
The primary paragraph of ChatGPT’s put up is nearly precisely what I wished:
“Howdy, fellow cat fanatics! In case you‘ve ever questioned concerning the true price of getting a furry feline good friend by your aspect, you’re in the best place. Cats are fantastic companions, however they do include monetary tasks.
Right now, we‘ll dive into the economics of cat care and break down the prices related to elevating a cat. Don’t fear; we have loads of ideas that can assist you finances and guarantee your kitty will get the most effective care with out breaking the financial institution.”
Nonetheless, the remainder of the weblog put up nonetheless reads extra like a top level view. See the screenshot under.
Discover the put up is principally numbered and bulleted. I then submitted one other immediate asking the identical factor, however I omitted any point out of the phrase “define.”
ChatGPT’s opening paragraph was just like the primary:
“Hey there, fellow cat lovers! In case you‘re studying this, chances are high you’ve both obtained a kitty curled up in your lap otherwise you’re significantly contemplating adopting one in every of these lovable furballs.
Cats convey a lot pleasure into our lives, however additionally they include tasks, together with the monetary form.
So, let’s speak concerning the economics of cat care. How a lot does it actually price to boost a cat, and how are you going to be certain that your feline good friend will get the royal remedy with out breaking the financial institution?”
As soon as once more, I just like the opener as a result of it captures my desired tone. Nonetheless, the remainder of the draft nonetheless reads like a top level view.
I attempted regenerating the draft just a few instances however nonetheless obtained comparable outcomes that have been bulleted and numbered like a top level view.
Professional Tip: Specify the fashion, tone, and objective of your article when requesting a draft from ChatGPT. Once more, the extra particular you might be in your prompts, the simpler it’s for the AI to generate your required final result.
Last Ideas
Whereas I can see how ChatGPT can save writers time, the chatbot is just not my most well-liked methodology of producing weblog posts.
As I discussed, the opening paragraphs aligned with my imaginative and prescient, however the remainder of the content material was too bulleted to learn like a conversational weblog put up.
That mentioned, I can undoubtedly see ChatGPT as a worthwhile software for planning, akin to matter ideation and outlining.
Citing Sources with ChatGPT
Moreover, for those who usually must cite sources in your work, you could encounter a hiccup utilizing ChatGPT. I requested the AI software to quote its sources when producing drafts.
The primary time I requested it to quote a supply, ChatGPT mentioned it couldn’t and generated the next response:
“I apologize for any inconvenience, however I can not present particular sources or citations for the knowledge within the weblog put up as my responses are generated based mostly on a combination of licensed knowledge, knowledge created by human trainers, and publicly out there knowledge.
The knowledge within the weblog put up is a common overview of the prices related to proudly owning a cat, and the figures supplied are based mostly on widespread data and common estimates as much as my final data replace in September 2021.
For correct and up-to-date data, I like to recommend consulting respected sources akin to pet care web sites, veterinary organizations, and monetary planning sources.
These sources can present detailed data on the precise prices of cat possession in your space and any modifications which will have occurred since my final data replace.”
The second time I attempted, the software generated a weblog put up that included hyperlinks to sources, however some references have been outdated or led to lifeless hyperlinks.
Replace: Since scripting this put up, OpenAI introduced ChatGPT would have the ability to browse the web to offer customers “present and authoritative data” and hyperlinks to sources.
This implies ChatGPT will have the ability to embrace data from sources post-2021.
How I Would Use ChatGPT
I’d use ChatGPT as an assistive software to assist me develop weblog matters and generate outlines to prepare my ideas.
My concern is that I’d spend an excessive amount of time tweaking ChatGPT‘s drafts to my liking and that I’d be higher off writing my very own content material based mostly on its outlines.
Have you ever used ChatGPT to write down content material for you? What was your expertise?