With intentions to develop its premises, Hugo Boss will launch a brand new SS24 assortment. The curated assortment will provide a mixture of males’s and girls’s life-style trend and a number of other horse accent gadgets.
Due September 15, the equestrian assortment is designed and distributed by Daring Equestrian Ltd, its Switzerland-based licensing associate.
Hugo Boss, the main German trend model, is well-known for its cuts and suits. Whether or not it’s the premium high quality of a Hugo Boss watch or the tensile energy of its polo shirt, the model has all the time lived as much as customers’ expectations.
With a powerful strategic portfolio, the corporate integrates two robust manufacturers – Hugo and Boss. Likewise, with a promise of performance, match, and high quality, Hugo Boss has deliberate to step into the Equestrian Market.
Furthermore, the primary Boss Equestrian assortment will characteristic attire in its signature black, white, and camel colors. An unique vary of horse equipment additionally complement all the mixture of life-style trend.
From a advertising and marketing perspective, the corporate is making elementary efforts. To upscale the marketing campaign, the model will characteristic chosen Olympic athletes and equestrian influencers as model ambassadors.
Daniel Grieder, the CEO of Hugo Boss, refers to this class enlargement as a strategic transfer to accumulate a premium place within the market. “The brand new Boss Equestrian licence strengthens our sports activities providing whereas rising the model’s visibility and relevance for feminine prospects and male equestrian followers alike,“ mentioned Grieder.
Merchandise from the SS24 assortment shall be obtainable on Boss on-line and in bodily shops from September 15 onwards.
