Specific Your self: The HUGO BLUE Customisation Expertise
On high of that, the occasion provided a one-of-a-kind customisation zone the place native artists Rafaella Braga and Max Teutsch introduced clothes to life. Visitors may watch them personalise HUGO BLUE items on the spot, including a singular contact to their new finds.
Visitors who attended walked away with a classy HUGO BLUE denim tote bag. To additional gasoline the thrill, VIP friends obtained a particular pre-event present: a denim jacket with an iron-on flower badge. It wasn’t simply any badge, although; it held an NFC chip that unlocked an unique HUGO BLUE expertise on Snapchat, giving them a style of the digital world earlier than the massive launch.
The Hugo Blue launch occasion wasn’t nearly garments. Rapper Swae Lee carried out, marketing campaign stars like Reezy mingled with friends, and DJ Adam Port supplied the soundtrack. Social media influencers documented every part, highlighting HUGO BLUE’s distinctive mix of vogue, music, artwork, and gaming. Even avid gamers like Clix and Chad Epps joined the enjoyable, showcasing HUGO’s foray into the world of Roblox.
Added to that, the occasion area had a particular space with a 180-multicam to seize dwell moments. These visuals had been then projected onto a central tower and combined with the DJ sales space for a really immersive expertise. Visitors may see highlights of the occasion, the model’s marketing campaign, customisation zone, and even dwell Roblox gameplay throughout them.
Subsequent-Gen Model: HUGO BLUE
This thrilling new line injects youthful power into the HUGO model, providing a singular mix of denim necessities, streetwear staples, and personalised touches. By embracing road tradition and digital experiences, HUGO BLUE positions itself because the go-to label for a era that values self-expression and easy model.
HUGO BLUE is offered to buy in-store and on-line at hugo.com.
