As advertising and marketing techniques proceed to evolve throughout search and social, entrepreneurs are at all times looking out for brand new methods to succeed in their viewers and faucet into new ones. The rise of the zero-click search, the place customers carry out searches however don’t click on on hyperlinks that take them exterior of the Google ecosystem, is one current phenomenon which has already had vital implications for entrepreneurs and companies.
Making up 57% of searches on cell and 53% of searches on desktop based on new Semrush knowledge, the frequency of the zero-click search signifies that entrepreneurs have much less alternative to make a splash on the search engine outcomes web page (SERP).
