In a latest interview with Sharon, she shared her intensive expertise in creating impactful e-mail templates and the way she works with Dotdigital prospects throughout totally different industries. The artistic workforce at Dotdigital, together with Sharon, is at all times available to supply useful steerage and help.
Hold studying to study Sharon’s secrets and techniques to crafting attention-grabbing e-mail templates inside the Dotdigital platform. Let’s delve in and get began.
Maximizing Dotdigital options
Throughout our interview, Sharon revealed some highly effective options she makes use of each day inside the Dotdigital platform to create impactful e-mail templates for purchasers. Let’s discover these hidden gems and present you how you can use them to craft e-mail templates that really join together with your viewers.
Picture editor
Creating graphics for campaigns could be a time-consuming activity, particularly for many who lack entry to photograph modifying instruments like Photoshop. Counting on design groups also can decelerate the method and create obstacles in your marketing campaign creation, taking over useful time for entrepreneurs.
Nevertheless, Sharon highlighted that the picture editor obtainable in Dotdigital underneath “Photos” (Handle) lets you design putting photos. You possibly can simply crop, resize, and add textual content overlays to create charming hero sections and set up the tone in your e-mail.
Hyperlink checker
Take into account the frustration of spending hours creating the proper e-mail marketing campaign, solely to later uncover that some hyperlinks usually are not working. Not solely is that this inconvenient in your subscribers, however damaged hyperlinks also can injury your sender’s repute and influence the success of your marketing campaign.
Manually checking hyperlinks in outdated e-mail templates is a time-consuming activity, and it’s all too simple to miss a damaged hyperlink. With Dotdigital’s hyperlink checker, you’ll be able to routinely scan your templates for outdated or damaged hyperlinks – this can be a enormous time saver for Sharon and her workforce. This device helps you present a constructive consumer expertise and enhance sender repute.
Customized constructing blocks
Are you bored with typing the identical e-mail content material time and again? Creating emails from scratch may be time-consuming, particularly in case you should embrace frequent components comparable to product listings, CTAs, or social media icons. Sharon revealed that utilizing customized constructing blocks can dramatically enhance your e-mail creation course of.
These blocks mean you can save ceaselessly used content material sections like a CTA block, after which merely drag and drop them into your emails everytime you want them. By doing this, you’ll be able to create your personal content material library and save important time on future campaigns. By specializing in crafting strategic e-mail content material, you’ll be able to let Dotdigital handle the repetitive duties.
Show choices
Image this: you’ve crafted a shocking e-mail full with an attention grabbing hero picture, solely to find later that it’s minimize off on cell units. In at this time’s mobile-first world, your emails have to show completely throughout all units. Failing to optimize emails for various display screen sizes can lead to subscribers lacking essential data or having a unfavorable consumer expertise.
Sharon highlighted the significance of utilizing show choices to create a seamless expertise throughout all units. This function provides you management over how your e-mail content material seems on totally different display screen sizes, enabling you to create a constant and user-friendly expertise for all recipients.
With our show choices function, you’ll be able to select whether or not to point out or conceal particular sections for cell or desktop viewers, catering to the distinctive preferences of every viewers. By customizing your emails for every machine, you’ll hold subscribers engaged and happy, no matter how they entry your emails.
Electronic mail template finest practices
Electronic mail templates are a robust device to streamline your e-mail advertising and marketing efforts, however crafting efficient ones requires following key ideas. Listed below are some e-mail template finest practices that Sharon makes use of each day when working with purchasers. By following the following pointers, you’ll be able to create e-mail campaigns that resonate together with your viewers and drive outcomes.
Stability HTML and imagery
It’s essential to strike a great stability between HTML textual content and interesting visuals. Discovering this excellent stability permits your message to face out throughout totally different platforms, guaranteeing that your viewers receives a transparent and compelling message. Extreme photos within the prime part of the e-mail (above the fold) could make the e-mail much less partaking when photos are turned off. Then again, massive blocks of textual content can overwhelm readers.
Above the fold focus
When scrolling by means of a crowded inbox, you solely have a number of seconds to determine which emails to open earlier than transferring on. That’s why the above the fold part – the preliminary display screen view of your e-mail – is prime actual property. It’s your probability to seize consideration and persuade recipients to delve deeper. Listed below are some suggestions for a charming above the fold part:
- Lead with a compelling topic line: Use a transparent, concise topic line that sparks curiosity and entices readers to open the e-mail. Feeling caught crafting the proper topic line? Think about using a generative device like WinstonAI.
- Use seen HTML textual content: Guarantee your HTML textual content is positioned above the fold and is concise, complementing your topic line to interact viewers to open the e-mail.
- Showcase a robust picture: A charming picture can immediately seize consideration and set the tone in your e-mail.
- Spotlight key content material: Function a powerful name to motion, a brand new product launch, or a particular supply to pique curiosity.
By prioritizing visually interesting and informative content material inside the above the fold part, you’ll be able to considerably improve your e-mail open charges and engagement.
Accessibility for all
Make your emails accessible to everybody. Use alt textual content to explain photos for many who use display screen readers, construction your content material with clear heading hierarchies, and depart sufficient white area for readability to cater to a broader viewers.
It’s essential to make sure that all people can totally have interaction together with your content material. Creating accessible emails not solely demonstrates inclusivity but additionally extends the attain of your message to a wider viewers.
Code cleanliness
On the subject of e-mail design, sustaining code cleanliness is essential. By conserving your e-mail code clear and minimizing nesting tables and columns the place doable, you’ll be able to keep away from rendering points – notably on platforms like Gmail. A streamlined and well-structured code ensures that your messages are delivered successfully with none pointless bloat.
Font fundamentals
Fonts could make or break your e-mail’s visible enchantment. Go for extensively supported fonts like Arial or Occasions New Roman to make sure constant show throughout totally different units and e-mail purchasers. Keep away from fancy fonts that may not render correctly and end in a complicated presentation.
Marketing campaign design assessment
In case you’re unsure whether or not your emails are performing properly, our artistic workforce supplies a marketing campaign design assessment service. We’ll analyze 5 of your campaigns, present suggestions, and supply finest follow recommendation and options to reinforce their effectiveness. This can assist you pinpoint areas for enchancment and make sure that your emails are reaching their full potential.
Begin creating partaking emails at this time
Crafting compelling emails doesn’t should be a thriller. By using Dotdigital’s options and following finest practices shared by our proficient artistic workforce, you’ll be able to create e-mail campaigns that have interaction audiences and ship outcomes.
Energy up your emails with sturdy visuals, clear communication, and a give attention to consumer expertise. As an alternative of utilizing generic templates, unleash your creativity and get help from our devoted in-house consultants. With Dotdigital, you’ll be able to design e-mail campaigns that stand out, appeal to consideration, and drive outcomes.
