How would you want to show $5,000 advert spend right into a whopping $127,380 in income in your teaching program? 🤯
Tracey Matney, chat promoting strategist at Victory Factors Social, has the confirmed system to assist coaches, content material creators, and entrepreneurs generate extra enrollments whereas preserving advert prices low, drive participation charges, and prime college students to buy high-ticket objects.
All it takes is a strong teaching program, this framework, and Manychat.
Overview
Victory Factors Social helped Shopify skilled Jen Ritchie of Scale on Shopify, launch her high-ticket on-line teaching program.
To generate high quality leads, Jen runs a five-day problem known as Scale on Shopify Bootcamp every quarter as a conversion device to generate extra enrollments for her high-ticket program, SOS eCommerce Academy.
With a $5,000 advert funds, Tracey and her staff at Victory Factors Social had been capable of generate greater than $127,000 in income in simply 5 days utilizing Clicks-to-Messenger advertisements and Manychat.
Right here’s how.
The problem
Jen was frightened about working Fb advertisements and producing zero ROI.
Victory Factors Social knew Clicks-to-Messenger advertisements usually have a decrease value per acquisition, so that they determined to check promoting a $27 seat to the five-day Shopify problem by way of Messenger advertisements.
Finally, they determined to run Messenger advertisements and conversion advertisements and take a look at which might carry out finest.
“Jen additionally needed a excessive every day show-up price to assist nurture leads on their path to buy,” Tracey provides.
“When she had run this problem previously, individuals would drop off or not present up as a result of they acquired busy or lacked motivation.”
The answer? Constructing a Messenger concierge, Betty Bot, to spice up attendance and engagement for the problem.
“What number of challenges have you ever accomplished the place it’s important to search via piles of your emails to seek out the problem workbook? Betty Bot makes it tremendous straightforward,” Tracey provides.
Coupled with the company’s unique Problem Victory System, Betty Bot would additionally drive attendance price and engagement in Jen’s Fb group.
The objectives
Victory Factors Social recognized Betty Bot’s objectives in partnership with Jen. These objectives included growing the variety of bootcamp contributors, getting extra of these contributors to point out up and have interaction, and driving an upsell to Jen’s high-ticket program, SOS eCommerce Academy.
On the flip aspect, Victory Factors Social was additionally tasked with lowering the time spent fielding questions and sending out reminders – two time-consuming necessities of teaching packages.
“Through the use of Betty Bot, Jen and her staff didn’t have to be answering a whole lot of questions on replays and workbooks,” provides Tracey.
“As an alternative, they had been capable of concentrate on delivering nice worth to contributors and making ready the high-ticket program.”
The technique: Betty Bot and the Problem Victory System
To perform the primary purpose, Victory Factors Social ran a wide range of participating Click on-to-Messenger advertisements to advertise the $27 five-day bootcamp.
This introduced in 215 contributors – practically 100 greater than the earlier bootcamp.
Upon signing up, contributors had been launched to Betty Bot, who would ship lesson supplies, like workbooks, lesson reminders, and replays.
On day one, Betty Bot requested contributors to opt-in to be notified when it was time to affix Jen stay within the Fb group.
In the course of the Bootcamp, Jen shared distinctive secret key phrases in her Fb group for college students to ship to Betty Bot.
Contributors would wish to look at all the coaching to obtain the key phrases. These key phrases would then set off the every day takeaway and their homework task by way of Betty Bot.
Victory Factors Social understood that nobody likes doing homework, so every day giveaways – like a VIP improve or a one-on-one seek the advice of name with Jen – had been used as incentives for contributors to finish their assignments.
“All of that provides as much as boosted engagement… and extra engagement equals higher
outcomes,” says Tracey.
As a result of Fb’s 24-hour rule, Victory Factors Social couldn’t ship Manychat messages outdoors the 24-hour window except contributors work together with Betty Bot.
The every day takeaways additionally stored the 24-hour window open as a way to ship the subsequent day’s reminder.
“When Fb launched the 24-hour rule in 2019, numerous entrepreneurs gave up utilizing chatbots as a result of they couldn’t spam their audiences,” says Tracey.
“However we discovered methods to hold that window open, hold individuals engaged and excited, thus driving gross sales. Now, with Recurring Notifications, we are able to get specific permission to message them outdoors of the window.”
Betty Bot supplied upsell choices, together with a $197 web site audit, and Jen’s $3,588 SOS eCommerce Academy.
This time round, 32 individuals signed up for the academy, a rise from 20 the earlier bootcamp.
On day 4, Betty Bot despatched energetic contributors a “temperature test” to gauge how they had been feeling.
This helped Victory Factors Social perceive if contributors had been finishing the bootcamp materials – and which contributors had been primed to buy the SOS eCommerce Academy.
After the tip of the problem, Betty Bot continued to help contributors and remind them concerning the SOS eCommerce Academy.
So, from a $5,000 advert spend, Victory Factors Social generated a 25% common show-up price every day, and achieved greater than $127,000 in launch gross sales.
The outcomes
Now that Jen has a big checklist, Victory Factors Social can broadcast to them and run retargeting advertisements to get a lot decrease value per acquisition and better engagement.
“Mainly, Betty helped facilitate a one-on-one relationship with every participant with out requiring Jen and her staff to have 215 private conversations,” says Tracey.
Listed here are the outcomes:
Key takeaways
If you happen to’re on the lookout for game-changing methods to spice up your launch gross sales, then pay attention to these three vital issues:
- Get artistic with methods to have interaction your contributors to maintain the 24-hour window open. In fact, this will now be achieved with Recurring Notifications.
- Guarantee upsells are a part of your Messenger technique. Nurturing leads on the trail to buy utilizing Messenger can assist improve gross sales for high-ticket objects!
- Have significant and customized conversations along with your contributors. Together with issues like a “temperature test” to gauge how they’re feeling, and as an indicator of how seemingly they’re to put money into your high-ticket program.
- By sticking to a technique and using Manychat, Victory Factors Social was capable of improve income and bootcamp participation, in addition to automate customer support FAQs so Jen might concentrate on working her enterprise.
The contents of this weblog had been independently ready and are for informational functions solely. The opinions expressed are these of the creator and don’t essentially mirror the views of ManyChat or another occasion. Particular person outcomes could range.
