July was the final month when there was a distinction between Video posts and Reels.
Since August all new video posts beneath quarter-hour will likely be shared as reels. All video posts can even have entry to Reels inventive modifying instruments, to assist make your movies extra enjoyable and fascinating.
HypeAuditor analyzed 77.6 million Instagram posts to see how various kinds of content material carry out on Instagram.
The most well-liked kind of content material in July was Picture posts (42.2%). Carousel is in second place with 26.2% of posts.
Reels are in third place: 22.1% of posts made by Instagram influencers had been Reels.
Attention-grabbing to see that Reels are within the first place by the variety of obtained Likes (35.4%) and Estimated Attain (33.8%).
This knowledge offers us an concept of how Instagram prioritized Reels over different varieties of content material.
Attention-grabbing that solely 5.7M influencers postet Reels in Jule which is just 41% of the overall variety of analized influencers.
It seems that 59% didn’t reap the benefits of this chance, although Reels gave extra attain and engagement.
Methodology
For this analysis we analized 77.6 million posts from our inside database , made by 13.6M international Instagram influencers in July 2022.
Estimated attain is the estimated quantity of people that see a put up created by this influencer.
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