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Because the world’s first On-line Journey Company (OTA), Travelocity’s mission is to encourage individuals to journey and be their champion all through the journey. Sounds fairly aspirational, proper? Properly, most OTAs are recognized for delivering buyer experiences which are purely transactional, missing a human contact and an genuine connection. So Travelocity got down to reverse that widespread notion by making a group, generally known as The Gnational Gnomads, to construct relationships with influential journey consultants.
By monitoring this group and fascinating with key journey consultants, Travelocity might impression its prospects in an genuine manner. Watch the video beneath and see how Travelocity kicked off its influencer advertising program to construct a significant, inspirational group.
Travelocity enabled actual consultants to have interaction with the model, get to know the workforce, and align with the corporate’s total targets to make the client expertise even higher. The video reveals what it means to be a Gnomad and why it’s so thrilling for them to have the ability to share the information and tips they’ve realized alongside their journey as skilled vacationers.
Now you’ve gotten a glimpse into how Travelocity builds significant, long-term relationships with influential journey consultants. Take the subsequent step and learn the complete success story, the place you’ll find out how Travelocity launched this influencer advertising program and what occurred consequently.
