As a neighborhood service supplier, you’re at all times searching for methods to face out out of your rivals and entice extra prospects. A technique to do that is by incomes the Google Assured badge, a program supplied by Google Native Adverts that may assist improve your visibility and credibility with potential prospects.
Native service adverts with the Google Assured badge seem on the prime of search outcomes, above natural listings and different paid adverts. Which means that companies with the badge have the next placement in search outcomes in comparison with companies that don’t have the badge. This can provide companies with the Google Assured badge a aggressive benefit and assist them stand out from different native service suppliers.
House service firms that present the next companies are eligible: equipment restore companies, carpenter, carpet cleaner, countertop companies, electrician, fencing companies, flooring companies, foundations companies, storage door companies, basic contractor, handyman, residence inspector, residence safety companies, residence theater companies, home cleaner, HVAC companies, junk elimination companies, landscaper, garden care companies, locksmith, transferring companies, pest management technician, plumber, pool cleaner, pool contractor, roofer, sewage system companies, siding companies, snow elimination companies, tree companies, water injury companies, window cleaner, and window restore companies.
To earn the badge, companies should meet sure necessities, resembling being licensed and insured, passing a screening course of, and sustaining a ranking of three stars or greater. As well as, all staff who carry out companies should endure background checks to make sure they meet Google’s requirements for security and high quality.
Google Assured Badge Advantages
Incomes the Google Assured badge can profit your enterprise in plenty of methods. Listed here are a couple of key advantages:
- Elevated advert visibility and credibility with potential prospects: When your enterprise shows the Google Assured badge, potential prospects usually tend to belief and select your enterprise over rivals who don’t have the badge. This might help you entice extra leads and convert them into paying prospects.
- Increased advert placement in search outcomes: Native Providers Adverts with the Google Assured badge seem on the prime of search outcomes, above natural listings and different paid adverts. This can provide your enterprise a aggressive benefit and make it easier to stand out from different native service suppliers.
- A money-back assure for purchasers: One of many distinctive options of the Google Assured program is that it presents a money-back assure for purchasers who will not be glad along with your companies, as much as a certain quantity (at present a $2,000 lifetime restrict in the US). This can provide potential prospects peace of thoughts and improve their confidence in your enterprise.
How To Get A Google Assured Badge
If your enterprise meets the necessities for the Google Assured badge and is in one of many eligible classes, you’ll be able to apply for this system by making a Google Native Providers Adverts account and finishing the onboarding course of. You’ll want to supply documentation resembling proof of license and insurance coverage, and all staff who carry out companies might want to endure background checks.
The method is fairly easy:
- Choose your enterprise classes.
- Submit proof of your id, your organization’s existence, and your proof of insurance coverage.
- Gather and keep buyer opinions with a ranking of three stars or greater.
- Set your Native Service Advert funds.
- Present billing info and launch your native PPC campaigns.
As soon as your software is accepted, you’ll be able to arrange your advert marketing campaign and begin utilizing the Google Assured badge in your adverts. Keep in mind that you’ll want to take care of a ranking of three stars or greater and proceed assembly this system’s necessities to maintain the badge.
We’ve seen a big enchancment in each impressions and click-through charges (CTR) for our Indianapolis roofing contractor whose advert campaigns we’re managing. I’d add that it’s not unusual that you simply’ll see that each competitor will have already got one. In the event you’re not Google Assured… I can guarantee you that you simply’re shedding enterprise and losing your advert funds!
