How To Exclude Tags In Google Tag Supervisor By The Customer’s Logged-In Person Position in WordPress

All through any day, I log into Martech Zone to learn type submissions, add and edit content material, and enhance the positioning’s efficiency. At challenge is that I don’t need that exercise skewing my analytics or executing tags inside Google Tag Supervisor (GTM), corresponding to opening my chatbot or detecting a customer’s location utilizing an IP lookup service (our chat tag fires solely when the person is in the US).

Detect Logged In on WordPress With Google Tag Supervisor

WordPress already has built-in performance to show a logged-in class in your physique tag that shows whether or not or not a person is logged in. Many individuals make the most of this inside Google Tag Supervisor to exclude tags from firing, corresponding to Google Analytics tags. The method works by on the lookout for a CSS class routinely added to your WordPress website’s physique tag, recording the end in a variable, then utilizing a set off to execute particular tags.

Right here’s the best way to set this variable and set off up in GTM:

1. Add Variable referred to as Logged-In utilizing a DOM Component.
   • Set the Choice Methodology to CSS Selector
   • Set the Component Selector to physique.logged-in
   • Set the Attribute Identify to class
   • Save

2. Add a Set off that makes use of the Logged-In Variable. On this case, you solely need the set off to fireplace when the person is NOT logged in, so you are able to do this by making a Not Logged In Set off.
   • Set the Set off Sort to DOM Prepared
   • Set the set off fireplace on Some DOM Prepared Occasions
   • Choose the variable Logged-In and equals null

Alternatively, you would set the variable to not equals logged-in and you would use the set off as an exclude reasonably than an embrace. Both manner, make the most of this set off to execute, sometimes as a substitute of All Pages.

There’s a limitation with this, although. What in the event you’re operating a WordPress website the place you need to exclude a particular function from firing a tag? In my case, I’ve registered contributors that I nonetheless need to fireplace our location and chat triggers. Utilizing the logged-in methodology will get rid of the tags from firing on any registered and logged-in person. Sadly, WordPress doesn’t routinely show any function inside the HTML of the web page so that you can set off a tag on. However you possibly can add it, although!

Add A Physique Class With The Customer’s Position On WordPress

Simply as WordPress routinely injects a category of logged-in on the physique class, you possibly can add the person’s function inside a physique class. Inside your little one theme features.php file, you possibly can add the next perform:

perform add_role_to_body_class( $courses ) {
    if ( is_user_logged_in() ) {
        $current_user = wp_get_current_user();
        $user_role = array_shift($current_user->roles);
        $courses[] = 'role-' . $user_role;
    } else {
        $courses[] = 'role-guest';
    }
    return $courses;
}
add_filter( 'body_class', 'add_role_to_body_class' );

So, in the event you’re an administrator, this can add <physique class="role-administrator" together with every other courses like logged-in, and many others. And in the event you’re not logged in, the perform provides an imaginary class of role-guest.

Detect WordPress Customer’s Position on WordPress With Google Tag Supervisor

In my case, I need to exclude some tags from being fired when an administrator is logged into the positioning. Simply as within the instance above with logged-in works for a variable and set off; now I can do that with role-administrator. Slightly than specifying the category within the component selector, I’m simply going to cross all the class contents.

1. Add Variable referred to as Physique Class utilizing a DOM Component.
   • Set the Choice Methodology to CSS Selector
   • Set the Component Selector to physique
   • Set the Attribute Identify to class
   • Save

2. Add a Set off that makes use of the Physique Class variable. On this case, you solely need the set off to fireplace when the person is NOT logged in, so you are able to do this by making a Is Administrator set off.
   • Set the Set off Sort to DOM Prepared
   • Set the set off fireplace on Some DOM Prepared Occasions
   • Choose the variable Physique Class accommodates role-administrator

3. In your Tag Triggering, add the set off Is Administrator to your Exceptions. It will make sure the tag isn’t fired when an administrator is logged in whereas viewing your website. Within the case of my website, I’ve a tag that detects whether or not somebody is on the core area (reasonably than a translation) and that the tag is NOT fired when the administrator is logged in.

Replace: I up to date this logic after publishing it and emailing it. Capturing all the physique class was a way more environment friendly variable in order that I might use it to specify roles or whether or not the particular person was logged in from a single variable.