One of the simplest ways to herald extra leads is to supply your supreme prospects a brilliant worthwhile lead magnet in alternate for his or her electronic mail addresses.
At present we’re going to present you the way to construct a lead magnet funnel that converts extraordinarily properly.
Able to take lead era to the following degree?
Proceed studying…
What Is the Worth Ladder Gross sales Funnel?
We imagine that the simplest method to promote something on-line is the Worth Ladder gross sales funnel.
It was created by our co-founder Russell Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one 12 months (it’s at $100M+ now!).
This gross sales funnel has 4 phases:
- Bait. You supply the potential buyer your lead magnet in alternate for his or her electronic mail handle.
- Frontend. You supply the potential buyer your least costly and least worthwhile services or products.
- Center. You supply the shopper a costlier and extra worthwhile services or products.
- Backend. You supply the shopper your costliest and most precious services or products.
Ideally, you additionally supply a continuity program of some kind, which means, a subscription product that generates recurring income.
We additionally advocate including downsells, upsells, and cross-sells to those core presents with a view to maximize your income.
The explanation why this gross sales funnel works so properly is that it lets you:
- Begin the connection with that particular person by providing free worth.
- Nurture that relationship by persevering with to supply free worth through electronic mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russell explains it:
What Is a Lead Magnet Funnel?
Okay, so now you realize what the Worth Ladder gross sales funnel is all about, however what’s a lead magnet funnel?
What Is a Lead?
A lead is a possible buyer who has:
- Expressed an curiosity in your services or products.
- Given you their contact particulars.
Word that an individual has to fulfill each of those standards with a view to be thought of a lead.
Somebody who has visited your web site however hasn’t supplied their contact particulars is just not a lead.
And neither is somebody whose contact particulars you’ve gotten in some way obtained however who hasn’t indicated any curiosity in no matter it’s that you just promote.
That being stated, this definition of the time period “lead” solely applies to guide era, not gross sales prospecting.
What Is a Lead Magnet?
A lead magnet is a freebie that you just supply to potential prospects in alternate for his or her electronic mail addresses.
It may be something that they’ll both obtain to their system or entry on-line:
- A report.
- An e-book.
- A cheat sheet.
- An electronic mail course.
- A video course.
- A webinar.
…and many others.
There’s additionally a sort of lead magnet referred to as the “FREE + Delivery” lead magnet that entails providing the potential buyer a free bodily product however asking them to pay for delivery.
Say, Russell has written three best-selling books, all of which you will get at no cost for those who cowl the delivery charges.
Nevertheless, that is a complicated lead era approach, which is why we don’t advocate it to your first lead magnet funnel.
It’s finest to stay to digital lead magnets in case you are simply beginning out.
What Is a Lead Magnet Funnel?
A lead magnet funnel, often known as a lead era funnel, is a funnel designed to transform potential prospects into leads by persuading them to offer you their contact particulars.
It’s the first stage of the beforehand mentioned Worth Ladder gross sales funnel referred to as the Bait stage.
As soon as the potential buyer offers you their electronic mail handle, they enter your gross sales funnel and grow to be a lead.
After that, your objective is to transform them into paying prospects by getting them to progress to the Frontend stage of the Worth Ladder gross sales funnel.
And after that, you wish to convert them into repeat prospects by getting them to progress to the Center and the Backend phases of your Worth Ladder gross sales funnel.
It’s extraordinarily vital to grasp that the lead era funnel doesn’t exist in isolation.
It’s simply the primary stage of the Worth Ladder gross sales funnel and will all the time be seen in that context.
The three Most Widespread Variations of the Lead Magnet Funnel
There are a number of variations of the lead magnet funnel.
Let’s take a more in-depth have a look at the three hottest ones…
Squeeze Web page Funnel
A squeeze web page funnel is essentially the most primary variation of the lead magnet funnel that may work properly for just about any enterprise.
It has two pages:
- A squeeze web page that explains what your free supply is all about.
- A thanks web page that gives the hyperlink to the lead magnet.
We advocate beginning with the squeeze web page funnel in case you have by no means constructed a lead magnet funnel earlier than.
Reverse Squeeze Web page Funnel
A reverse squeeze web page funnel is a extra superior lead magnet funnel variation.
Similar to the squeeze web page funnel, it has these two pages:
- A squeeze web page that explains what your free supply is all about.
- A thanks web page that gives the hyperlink to the lead magnet.
So what’s the distinction between the squeeze web page funnel and the reverse squeeze web page funnel?
The previous retains all free worth behind an opt-in wall, in the meantime, the latter supplies some free worth upfront. What does that imply?
Let’s say that your enterprise is within the health business, particularly within the calisthenics area of interest, so that you resolve to supply a free video course that teaches folks primary calisthenics abilities.
Should you have been to make use of a squeeze web page funnel, then you definately would ask folks to supply their electronic mail addresses with a view to get entry to your video course.
Nevertheless, for those who have been to make use of a reverse squeeze web page funnel, you’d function one video from the course on the squeeze web page itself, no opt-in required.
Then you definitely would ask folks to supply their electronic mail addresses with a view to get entry to the remainder of the course.
Say, you might function an introductory video that explains basic calisthenics ideas equivalent to talent progressions on the squeeze web page.
After which you might supply the potential prospects free movies with step-by-step progressions for primary abilities equivalent to pushups, pull-ups, hanging leg raises, and many others. in alternate for his or her electronic mail addresses.
Typically, reverse squeeze web page funnels generate fewer leads than common squeeze web page funnels, however these leads are typically of upper high quality aka extra prone to convert into paying prospects.
Reverse squeeze web page funnels require video lead magnets, so that you may wish to contemplate this method in case you are in an business the place video is the most effective medium for offering free worth (health, cooking, crafts, and many others.).
Webinar Funnel
The webinar funnel is likely one of the most superior lead magnet funnel variations.
It has these 5 pages:
- A webinar registration web page the place you encourage folks to enroll in your free webinar.
- A thanks web page the place you present info on the way to attend the webinar (date, time, webinar hyperlink, and many others.)
- The webinar web page the place folks can be a part of the webinar.
And if somebody registered for the occasion however couldn’t make it, you’ll be able to ship them a hyperlink to the webinar replay web page. - A gross sales web page to your frontend supply. Word that it’s essential have a frontend services or products prepared if you wish to implement this lead magnet funnel variation. It’s best to finish your webinar by pitching your frontend supply.
The webinar funnel holds a particular place in our hearts as a result of that’s what Russell used to get ClickFunnels off the bottom in our first 12 months.
On the time, he would goal to do 5-7 webinars per week and would generally find yourself doing 2-3 webinars a day. Fairly loopy but it surely labored!
In reality, it labored so properly that to this present day, Russell is satisfied that:
“The most effective enterprise mannequin on the earth is to create a webinar promoting your product or your service after which try this webinar reside each single week for a 12 months, not less than as soon as per week.”
After all, doing it reside isn’t completely essential, so if the concept offers you anxiousness then you’ll be able to supply free entry to pre-recorded occasions.
Nevertheless, internet hosting reside webinars might help you be taught extra about your target market, enhance your public talking abilities, and excellent your gross sales pitch.
Dwell webinar funnels are finest suited to services and products that value $50+ as a result of internet hosting a reside occasion requires a big quantity of not solely time but in addition power.
In the meantime, pre-recorded webinar funnels may also work for rather more inexpensive merchandise, say, $7 ebooks.
In any case, you solely have to file the occasion as soon as, so this method doesn’t require almost as a lot time and power as working reside webinars.
Nevertheless, for those who resolve to go the pre-recorded webinar route, guarantee that your attendees are conscious that the occasion isn’t reside.
In any other case, they may really feel cheated, which might be counterproductive to constructing belief.
And constructing belief is what the Worth Ladder gross sales funnel is all about!
How To Construct Your First Lead Magnet Funnel
Have you ever picked the lead magnet funnel variation that’s most fitted for your enterprise?
Now it’s time to construct your first lead magnet funnel…
Step #1: Create a Tremendous Precious Lead Magnet
As we have now talked about beforehand, a lead magnet might be something that the potential buyer can both obtain to their system or entry on-line.
What’s vital is that:
- Your lead magnet supplies an answer to an issue that the potential buyer is fighting.
- That drawback is both the identical one or associated to the one which your frontend product addresses.
You know the way in supermarkets you generally see these stalls the place you will get free meals samples, then purchase that meals merchandise for those who prefer it?
Ideally, your lead magnet ought to function a free pattern of the worth that your frontend product supplies.
Step #2 Create a Touchdown Web page for Your Lead Magnet
Your lead magnet wants a touchdown web page.
All three beforehand mentioned lead magnet funnel variations use squeeze pages that are essentially the most primary kind of touchdown pages.
Your squeeze web page ought to have these three key components:
- A headline that conveys the worth of your free supply.
- An opt-in kind the place the potential buyer can kind of their electronic mail handle. It will probably both be proven instantly or displayed as soon as they click on the call-to-action button.
- A call-to-action button that encourages the potential buyer to get the lead magnet.
Clearly, in case you are utilizing the reverse squeeze web page funnel, then your squeeze web page also needs to embrace a free video.
You may also wish to experiment with numerous further components equivalent to additional copy, social proof, related photographs, and many others. Simply be sure that to A/B check every thing!
Right here’s a easy, but high-converting squeeze web page that we use for our “The Funnel Hacker’s Cookbook” lead magnet:
Step #3: Begin Driving Site visitors to Your Lead Magnet Touchdown Web page!
You’ll be able to’t know whether or not your free supply resonates along with your target market till you begin driving visitors to its touchdown web page.
Arrange a paid promoting marketing campaign on Fb, begin working advertisements with a small each day price range, then see what occurs. Are folks supplying you with their electronic mail addresses?
And if you have already got the Frontend stage of your gross sales funnel constructed out, then see whether or not these leads are changing into paying prospects. Is your advert marketing campaign worthwhile?
Solely begin scaling your advert marketing campaign as soon as you’re positive that your supreme prospects are occupied with no matter it’s that you’re providing.
Additionally, in the long term, you don’t wish to be utterly reliant on paid promoting. It’s best to construct your individual traffic-generating belongings equivalent to a social media following, a weblog, a YouTube channel, and many others.
However within the quick run, it’s essential get visitors ASAP and paid promoting is one of the best ways to do it.
So determine the way to profitably run advertisements first, then begin experimenting with different advertising and marketing channels.
How To Convert Leads Into Paying Prospects
Okay, so now that your lead magnet funnel is up and working, try to be getting some leads. However how are you going to convert them into paying prospects?
You want to construct out the following stage of your gross sales funnel which is named the Frontend stage.
Right here’s how:
Step #1: Create an Irresistible Frontend Provide
It’s vital to grasp that the first function of your frontend supply isn’t to make you a great deal of cash, it’s to transform leads into paying prospects.
That’s why we advocate:
- Ensuring that there’s a pure development out of your lead magnet to your frontend supply.
- Pricing your frontend supply throughout the impulse purchase vary. $7 is a worth level that works finest.
- Providing a 60-day no-questions-asked money-back assure.
For instance:
Matthew Hussey, a world-renowned courting coach, has a lead magnet referred to as “9 Magic Texts No Man Can Resist”.
It’s a information that gives 9 textual content message scripts that girls can copy-paste when texting guys they like.
In the meantime, his frontend product is a information referred to as “The Momentum Texts” that gives 67 extra textual content message scripts.
So if a lady discovered the free scripts helpful, she’s going to seemingly be inclined to take a look at the paid scripts.
Particularly provided that “The Momentum Texts” solely prices $7 and comes with a 60-day no-questions-asked money-back assure!
See how there’s a seamless development from the lead magnet to the frontend product?
You need that in your gross sales funnel!
Step #2: Create a Gross sales Web page for Your Frontend Provide
Your frontend supply wants a gross sales web page.
A short-form gross sales web page is sufficient provided that it is a $7 product.
Gross sales web page copywriting is a big subject that we will’t probably cowl in just some paragraphs.
However we wish to share a couple of suggestions that may make it easier to create a gross sales web page that converts properly even for those who don’t have any earlier copywriting expertise:
Concentrate on Advantages, Not on Options
The excellence between options and advantages is likely one of the most vital copywriting ideas:
- A function is a perform or a high quality of a product (e.g. “These sneakers are waterproof!”).
- A profit is the worth that the shopper will derive from that product (e.g. “These sneakers will preserve your ft dry!”).
Individuals purchase based mostly on advantages, which is why it is best to emphasize all of them all through your gross sales copy.
Your headline, your sub-headline, your physique copy, every thing needs to be benefit-driven.
Have a Highly effective Headline
David Ogilvy, one of the vital well-known copywriters that ever lived, has stated:
“On the typical, 5 occasions as many individuals learn the headline as learn the physique copy. When you’ve gotten written your headline, you’ve gotten spent eighty cents out of your greenback.”
Your headline is a very powerful part of your gross sales web page, so guarantee that it clearly conveys the #1 advantage of your frontend product.
How will it make the potential buyer’s life higher?
Concentrate on that!
Use the Hook, Story, Provide Copywriting Framework
We advocate utilizing the “Hook, Story, Provide” copywriting framework in your gross sales web page:
- Hook. Seize the potential buyer’s consideration along with your headline.
- Story. Inform them a charming story that resonates with them on an emotional degree within the physique copy.
- Provide. Transition from the story to your pitch and finish your gross sales web page with a transparent name to motion.
Right here’s how Russell explains it:
By the best way, if you wish to be taught extra about copywriting, take a look at Jim Edwards’ guide “Copywriting Secrets and techniques”.
You will get it for FREE for those who cowl the delivery!
Step #3: Create a 6-E mail ”Indoctrination” Sequence
We don’t advocate hitting the potential buyer with a gross sales pitch the second they offer you their electronic mail handle.
Ship them this electronic mail sequence as a substitute:
- E mail #1: Who’re you? Introduce your self to the brand new subscriber.
- E mail #2: The place did you come from? Inform your new subscriber your “origin story”. How did you come to do what you do now?
- E mail #3: What do you do? Clarify in additional element what it’s that you just do.
- E mail #4: How did you achieve this experience? Clarify what makes you certified to do what you do. Point out related expertise, accomplishments, credentials, and many others.
- E mail #5: Who do you do that for? Clarify who’re your supreme prospects + share a case research on the way you helped such an individual get the outcomes that they wished.
- E mail #6: How will you do it for me? Both pitch your frontend product or present a “buffet” of hyperlinks to all of your presents if you have already got your Worth Ladder absolutely constructed out.
For emails #1 to #5:
Finish every electronic mail by asking the brand new subscriber a query, then encouraging them to hit the reply button and ship you their reply.
For electronic mail #6:
Finish it both by encouraging the brand new subscriber to be taught extra about your frontend product or by encouraging them to take a look at every “buffet” merchandise.
And don’t overlook to make use of the “Hook, Story, Provide” framework in all six emails!
3 Easy Tips To Improve Your Gross sales Funnel Income
Need to improve your income?
Add order bumps, upsells, and cross-sells to your gross sales funnel:
- An order bump is a small, no-explanation-required supply that you just current to the potential buyer once they have already entered their bank card info however haven’t checked out but.
You know the way in supermarkets there are all these sweets within the checkout space? Order bumps are the digital equal of KitKats that you just throw in your cart with out a second thought.
Say, in case your frontend supply is a bodily guide, you might add an e-book and an audiobook as order bumps. Everybody already is aware of what these are, so there’s no want to elucidate something. - An upsell is an upgraded model of the supply that the potential buyer has already accepted (e.g. McDonald’s’ notorious “Would you wish to supersize that?”).
That would imply providing a bigger amount, extra options, a subscription, and many others. After all, for an upsell to be interesting, it should genuinely be an important deal! - A cross-sell is a proposal that’s complementary to the supply that the potential buyer has already accepted (e.g. McDonald’s’ well-known “Would you want fries with that?”).
Say, for those who promote an data product equivalent to an e-book or an internet course, you might supply a 60-minute one-on-one session as a cross-sell.
Our software program makes it tremendous straightforward so as to add bump orders, upsells, and cross-sells to your gross sales funnel.
Doing that can nearly actually make it easier to improve your income!
Need Russell To Present You How To Construct Your First Gross sales Funnel?
Let’s preserve it actual:
Constructing a gross sales funnel from scratch can look like a frightening job.
That’s why we created our 5 Day Problem the place Russell walks you thru it step-by-step.
You’ll learn to:
- Generate limitless leads.
- Create your first lead magnet.
- Construct your first gross sales funnel.
- Create a easy 6-email follow-up sequence.
- And launch your funnel!
…in simply 5 days.
So don’t hesitate.
Be a part of our 5 Day Problem in the present day. It’s utterly free!
