Are you an e-mail marketer and dream of decreasing the time you spend on operational duties, similar to constructing common emails, to depart extra time for concepts, methods, and creativity? We at Stripo perceive you and understand how to do that as a result of we’ve been via this ourselves and diminished the time an e-mail marketer spends on creating an e-mail from 2.5 hours to Half-hour.
The Stripo editor modular structure helped us clear up this drawback. Learn the way it labored on this case.
What are modules within the Stripo editor?
A modular system is a capability to make use of saved impartial content material blocks of emails, which already embrace all the mandatory parameter settings (fonts, colours) and, if important, program code parts. You create and save within the editor’s library any variety of module choices for various elements of emails (header, footer, product card, and so on.).
When creating an e-mail marketing campaign, you mix modules and shortly get a lovely and practical outcome. That is extra handy than utilizing ready-made templates, because it removes any restrictions and makes the e-mail creation course of versatile.
We are going to present how modules work and their advantages utilizing the instance of utilizing modules within the Stripo e-mail redesign course of.
Problem: Pace up the creation of emails with a brand new branded design utilizing modules
After updating the web site’s design and different visible media, we moved on to one of many essential levels — introducing a brand new model design in all kinds of emails: promotional emails, set off emails, and newsletters.
Making emails extra fascinating for subscribers was difficult as a result of some blocks can change in numerous emails. They differ in particulars however should retain the essential idea of the model.
The e-mail advertising specialist is instantly concerned in getting ready emails for Stripo shoppers. As well as, particular emails are despatched instantly by our enterprise items, for instance, emails for the associates program and HR emails.
We determined to make use of a modular structure to implement all of the up to date parts within the e-mail collection shortly.
An e-mail marketer, a product advertising supervisor, and a advertising designer, who’re chargeable for the complete visible look of our supplies and representatives of enterprise items, took half in fixing this drawback. We divided the entire strategy of teamwork into levels. Every had its outcome.
What does the circulate of teamwork in creating and utilizing modules appear like?
That is what the circulate of utilizing modules by an e-mail marketer appears like:
- E mail marketer makes temporary and activity assertion for the designer.
- The designer and product advertising supervisor create layouts for all e-mail sorts in Figma.
- The e-mail marketer, utilizing layouts, creates customized blocks within the Stripo editor and saves them as modules.
- Subsequent, the e-mail marketer makes use of modules to create promotional campaigns and set off emails and newsletters.
- Enterprise items are supplied with already designed modules, primarily based on which they put together their emails within the editor.
Now, let’s discuss every of those levels in additional element.
Stage 1: Transient and activity assertion for the designer
At this stage, the e-mail marketer ready an in depth temporary for the designer, during which he confirmed what emails he wants, who will obtain them, underneath what circumstances, and the way they might differ. He additionally confirmed the approximate construction of every sort of e-mail in order that the designer might take into consideration the mandatory blocks.
Because of this stage, the designer and PMM acquired all the mandatory info to create e-mail layouts.
Stage 2: Format design
Every thing must be in a model type: all visible communications, so the consumer visually sees the identical strategies on the web site and within the emails. Subsequently, a product advertising supervisor and designer are all the time concerned in creating the design of promoting supplies.
They thought in regards to the construction of the emails, the design of every ingredient, and the variations that might be used to make the emails extra fascinating for readers.
“When redesigning, we all the time attempt to stay on-brand, however on the identical time make content material segmentation a shade. The flexibility to make use of modules helps rather a lot with this”
Alina Hrydina,
Product advertising supervisor at Stripo.
To create the flexibility to simply mix modules and select the precise ones for the duties of a specific e-mail, the designer gave such suggestions:
- improvement of a number of choices for headers — solely with a emblem and with a hyperlink to go to your account;
- new branded footer — black with icons of all social networks;
- the usage of one character for bullets — within the block and all emails;
- single signature format for all senders of emails from Stripo;
- content material segmentation utilizing shade: purple for drawback notification emails, blue for subscription and plan emails, inexperienced for different emails, black and white to be used circumstances;
- the CTA buttons may are available in three colours — black, white, and blue — and mirror the significance of every name to motion.
That is what the board appears like in Figma, which incorporates all of the doable e-mail choices from Stripo:
Because of this stage, the e-mail marketer doesn’t have to invent something sooner or later: he merely takes all of the parameters that the designer prescribed, taking into consideration the right composition of the e-mail, show in desktop and cellular variations, and far more.
Stage 3: Creating blocks and modules
The e-mail marketer receives from the designer the layouts of all emails, all variants of blocks, tips for his or her use, and mixtures. So, he all the time has examples of easy methods to mix modules relying on the kind of e-mail.
Subsequent, he lays out the primary e-mail within the Stripo editor. At this stage, the duty of the e-mail marketer is to create an e-mail template, arrange customized blocks in it, and write down all of the parameters specified for every block in Figma.
That is what the structure appears like in Figma — fonts, colours, placement — all the things is strictly specified:
And that is what an e-mail appears like within the Stripo editor:
Making ready the primary e-mail template with the creation of all blocks often takes 2-2.5 hours. Then, the e-mail marketer saves all personalized blocks as modules, and work on every e-mail will go quicker sooner or later.
What must be carried out at this stage in order that the modules assist save time sooner or later
1. Create totally different variations of every e-mail ingredient
With the assistance of modular structure, we will make a number of variations of the identical block, save them as modules, and use the wanted model.
“For instance, our header differs for set off emails, digests, and affiliate emails. I saved all choices as modules, and realizing precisely which e-mail I used to be beginning to create, I used the acceptable module”
Oleksandr Dieiev,
E mail advertising specialist at Stripo.
Right here’s a header instance for digest emails:
And this one – for set off emails:
In promotional emails, the footer is stretched to the complete display width; in set off emails, it’s slim. Choose the mandatory one from the saved modules to keep away from creating them from scratch each time.
2. Create handy filtering of modules
All modules are collected in sections — headers, footers, first screens, info blocks, weblog posts, and so on. And when an e-mail marketer collects an e-mail, he merely strikes via these headings.
After we save new modules, we will assign a filter to every block, add a tag and an outline (for instance, “use this header in set off emails”), after which will probably be straightforward to search out.
This dramatically helps additional work, primarily when a number of individuals work on the emails.
3. Contemplate the usage of good modules
It’s handy to make use of the created good module for bulletins of articles on our weblog. It’s made within the model’s design, with the prescribed variety of letters within the title and outline. All info is pulled mechanically after including the required hyperlink.
“For the bulletins of our weblog articles within the digest, I have already got a wise module created — made in our design, and I can simply add a hyperlink — all the things else is pulled mechanically by Stripo”
Oleksandr Dieiev,
E mail advertising specialist at Stripo.
That is what working with a wise module appears like:
4. Synchronize modules for bulk modifying
The primary modules are synchronized for bulk modifying, saving time. You may bulk replace the design or knowledge in your modules by modifying just one as soon as they’re synchronized. You may mechanically replace all present emails by altering one single module.
“For instance, including the TikTok social community to the footer was essential, which was not there earlier than. It’s clear that we added a brand new footer in new emails, however in all saved set off emails, welcome collection, and others, we merely added to the prepared module, synchronized with others, and the data was up to date. The identical story is ready now to exchange the brand new Twitter emblem — two clicks, and all the things is prepared”
Oleksandr Dieiev,
E mail advertising specialist at Stripo.
Look how you should utilize synchronized modules for bulk modifying:
5. Use interactive modules
E mail advertising specialist makes use of this performance to create an interactive survey or add gamification, for instance, interactive predictions, which we are going to focus on within the subsequent case.
Stage 4: Workflow of utilizing modular e-mail design by an e-mail advertising specialist
That is what the circulate of utilizing modules by an e-mail marketer appears like:
- open an empty template;
- perceive the kind of e-mail and what the content material must be;
- primarily based on this, select the mandatory blocks — header, footer, first display, weblog articles, and signature;
- change the data.
So, in Half-hour, an e-mail is assembled that meets all the necessities for model consistency.
All modules are accomplished, saved within the applicable sections, and prepared for additional use. The required code has been added to good modules, programmers have ready interactive modules, and all modules repeated in bulk emails are synchronized.
Stage 5: Utilizing modules by Stripo’s enterprise items
The modular structure helps the e-mail marketer and the enterprise items delegated to ship the mailing independently, similar to a novel e-mail collection for affiliate companions.
To not improve the load on the marketer’s e-mail, we used our editor and a modular e-mail structure:
- Designed emails.
- Made up in Stripo and saved in modules — header, blocks with info, signature, suggestions kind, footer.
- The affiliate supervisor acquired entry to those tasks within the editor after which continued to work with the template — including the mandatory texts and copying modules so as to add to the construction.
The affiliate supervisor prepares all subsequent digests utilizing the saved modules. As well as, the affiliate supervisor might use some modules developed for the information digest to replace the onboarding collection.
“For me, utilizing a modular structure saves a variety of time in creating digests — all of the complicated parts are prebuilt, and all that is still is so as to add content material. I can put together emails with out involving a designer and an e-mail marketer, which suggests I could be extra environment friendly”
Oleksii Petukhov,
Affiliate supervisor at Stripo.
Right here is one other case — how the HR division saves time utilizing modular structure to create emails.
Outcomes for all members of the method
All members of this case famous that utilizing modules simplifies the e-mail design course of, reduces time, and permits you to not fear that one thing shall be carried out flawed or won’t adjust to model tips.
We requested Oleksandr Dieiev, e-mail advertising specialist at Stripo, to measure the time he spends getting ready new emails and examine it to the preparation time earlier than utilizing the modules.
Time measurement outcome for constructing an e-mail digest: 27-Half-hour as a substitute of two hours.
The Stripo staff could create, code, or re-code on your customized e-mail templates and module units when you’ve got a necessary model ebook the place colours and fonts are outlined. You get 2-3 headers, footers, content material blocks, product playing cards, and so on., that we add to the module library in your account. Then, you utilize the required modules to create emails.
Wrapping up
We all the time emphasize that Stripo’s objective is to hurry up e-mail manufacturing in order that entrepreneurs can do advertising as a substitute of specializing in coding. And modular structure is a necessary a part of it.
Listed here are some key factors which have helped us to implement the usage of modules in e-mail constructing and optimize e-mail entrepreneurs’ time:
- availability of a model ebook with all accredited model colours and fonts — you should utilize the Stripo model tips possibility to generate a Model tips equipment on your model in underneath 1 minute;
- understanding the construction of various kinds of emails and their options;
- well-coordinated work of the staff — designer, product advertising supervisor, e-mail marketer, and representatives of enterprise items;
- Stripo’s easy-to-use performance lets you create and conveniently save ready-made modules, distribute them into sections, “lock” the design or knowledge, and synchronize modules for bulk modifying.
Consequently, all these factors have helped pace up e-mail constructing, delegate some e-mail creation to enterprise items, and keep on-brand in each e-mail.
Increase up your e-mail advertising with Stripo modular structure
