As a full-service digital advertising company, RivalMind launched in 2010 and presents a variety of selling providers for small and medium-sized companies throughout quite a lot of specialised industries. From web site growth and design to search engine marketing, paid media, and social media, RivalMind’s web site notes that “we exist to assist firms thrive.”
A serious element of RivalMind’s choices facilities round search engine marketing and content material creation, with advertising methods calling for weblog posts, in-depth articles, and different high quality content material. To assist meet its purchasers’ content material creation wants, RivalMind started working with WriterAccess in 2017.
We lately had the chance to talk with RivalMind’s personal Harley Helmer, Head of Search Advertising Technique, to study extra in regards to the firm’s expertise working with WriterAccess and the outcomes they’ve seen so far.
The Problem: Creating Specialised, High quality Content material Throughout Industries
Harley explains that earlier than discovering WriterAccess, content material creation at RivalMind was a significant problem. Initially, the corporate had a staff of in-house writers and editors. These have been extremely gifted and certified writers who specialised in subjects starting from drugs to mechanics and manufacturing.
The issue, Harley explains, is that RivalMind gives content material for purchasers throughout a various vary of industries—so discovering writers who had the specialised diploma of trade information required for every consumer grew to become a problem. Because of this, it was tough for in-house writers to keep up the content material high quality that purchasers wanted and anticipated.
From there, RivalMind turned to another writing companions however discovered that it was nonetheless tough to get these writers to know every consumer’s enterprise deeply.
The Answer: WriterAccess Managed Companies
In 2017, RivalMind determined to attempt Rock Content material’s WriterAccess platform to fulfill their content material wants. By working with WriterAccess, Harley explains that RivalMind was capable of discover the specialised writers wanted for every consumer’s distinctive trade and content material necessities.
With entry to greater than 15,000 various and vetted writers on the platform, RivalMind discovered that they might simply construct a staff of distant freelance writers to deal with their content material wants with out sacrificing high quality.
In March of 2022, RivalMind took issues a step additional by turning into a Managed Companies consumer with WriterAccess. Particularly, Managed Companies present purchasers with a devoted Account Supervisor who can deal with all the things from organising order templates to managing workflow and discovering the most effective writers for every particular person mission.
Relating to Managed Companies with WriterAccess, Harley explains, “One of many issues which were finest is the flexibility for my content material supervisor to pitch potential purchasers to our WriterAccess account supervisor, so we will discover writers for our consumer’s niches and run casting calls.”
This has made it potential for RivalMind to search out writers with helpful expertise in varied industries, together with:
- Manufacturing
- Meals packaging
- Monetary providers
Previously, this had been tough to do due to the authorized and compliance nuances that usually go into writing the sort of content material (and the standard management wanted to make sure the content material is finished proper).
With Managed Companies from WriterAccess, RivalMind has been capable of set up rule units, construct inventive briefs, and arrange a dependable overview course of to make sure the particularities and expectations of every consumer are met. Because of this, RivalMind is ready to persistently ship specialised high quality content material to its purchasers with out lacking a deadline.
The Outcomes: A 67% Enhance in Content material Manufacturing (With Extra Development to Come)
Harley explains that the quantity, selection, and adaptability of writers in WriterAccess have been extraordinarily useful in assembly their purchasers’ expectations. As a small-to medium-sized advertising company writing between 80,000 and 100,000 phrases per thirty days, RivalMind can depend on WriterAccess to make sure high quality content material and maintain their content material creation on-track.
In the meantime, Harley and the remainder of the RivalMind staff know that they’ll all the time attain out to their devoted account supervisor for something they want.
Since working with WriterAccess, RivalMind has been capable of scale their content material creation in ways in which merely weren’t potential with their in-house writing staff. In 2023 alone, they went from 60,000 to 90,000 phrases per thirty days on common (a 67% progress in content material manufacturing). By the tip of the yr, they’re projected to succeed in between 100,000 and 200,000 phrases per thirty days.
“We’re assured in WriterAccess’s potential to permit us to scale the quantity and maintain the standard that we want. We’ve an aggressive progress purpose and would like to be one of many largest WriterAccess accounts in the future,” Harley says. “It’s been nice. We’ve been utilizing the Managed Companies for a couple of yr now and it met our wants each time.”
Able to Attempt WriterAccess?
RivalMind is only one of many firms that depends on WriterAccess for high quality content material throughout a variety of industries.
With greater than 20,000 freelancers on our platform, we have now writers who specialise in each trade conceivable. Be taught extra about all WriterAccess can do for you by reserving a free demo or reaching out to our staff straight!
