Thursday, November 17, 2022
HomePRHow REI crafted a Twitter pause assertion that facilities values

How REI crafted a Twitter pause assertion that facilities values


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REI lived its values with its Twitter pause statement.

Among the many out of doors co-op’s chief issues have been how Twitter’s actions meshed with its personal function.

 

 

“We’re actually dedicated to utilizing platforms that decide to … requirements for moderating dangerous content material. And so we, we simply felt it was we would have liked to pause our engagement with the platform,” stated Halley Knigge, director of co-op communications at REI. “And anytime we do take a enterprise motion like that, it’s actually vital to us to speak as shortly as potential to our workers, after which our members.”

That communication got here within the type of a mixternal assertion that merely and clearly laid out why REI was taking the motion, how that tied into its total function and answering anticipated questions in regards to the transfer.

The assertion reads, in full:

REI has dedicated to changing into a completely inclusive, anti-racist, multicultural group. This aspiration is about respecting and celebrating the humanity and dignity of each individual in our group, and features a dedication to fostering welcoming, protected and respectful areas for all communities—however particularly for these which have been systemically marginalized.

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