However publishers needs to be extra more likely to survive sustainability initiatives as a result of they carry audiences to entrepreneurs, particularly when in comparison with ad-tech distributors that solely exist to generate demand, Jon Schulz, chief advertising officer at DSP Viant, informed Adweek.
“Publishers stand to realize,” mentioned Schulz, “It’s actually folks that sit between the publishers and the patrons, the aggregators and the resellers [that are at risk]. My rivalry is should you’re including worth, you’re positive.”
