What’s PrestaShop?
If you happen to’ve arrange store with PrestaShop, you’ll be able to relaxation assured you have made a stable selection. Probably the most common ecommerce platforms on the planet, PrestaShop serves because the CMS (Catalog Administration System) for an unlimited variety of sellers and types publishing their product catalogs on-line.
The firm has a stable historical past behind it, and what’s extra presents a variety of sources to help sellers. These embody modules, tutorials, and even boards created by its neighborhood of customers.
Nevertheless, as with all different ecommerce platforms, companies can discover themselves pouring time and sources into itemizing and managing their PrestaShop catalog. Thankfully, there’s a answer. By utilizing PIM (Product Info Administration), you’ll be able to automate your catalog add and handle PrestaShop merchandise extra effectively.
Gross sales Layer PIM helps companies to avoid wasting money and time on their PrestaShop catalog administration. Learn on to find our step-by-step information to integrating PIM along with your on-line retailer.
What are the various kinds of PrestaShop product catalog?
There are a number of kinds of PrestaShop product catalog obtainable to customers. These are:
- A typical on-line store during which you promote your merchandise completely or built-in with a multichannel or omnichannel community.
- A digital showcase on your product catalog that customers can seek the advice of – however with out a direct possibility for making a purchase order.
For this latter possibility, PrestaShop has its Catalog Mode, during which the “Purchase Now” and “Add to the Cart” capabilities are disabled.
Different capabilities to look and seek the advice of merchandise within the on-line catalog —together with costs, filters, and classes— can be found. In an effort to buy merchandise, customers should flip to different channels that you simply arrange (phone, conventional mail, by appointment, and so forth.) or make a reservation on-line to select up and pay for the product within the bodily retailer.
This characteristic may be very straightforward to activate from the “Preferences” menu of your PrestaShop account.
How one can create a web-based store in PrestaShop, step-by-step
Create a PrestaShop retailer
If you happen to don’t but have a PrestaShop retailer but, don’t be concerned, it is fast and simple to set one up. Under we have define the steps you might want to take.
1. Register with PrestaShop
After you have submitted your registration, you’ll be able to activate your account through the web site or by downloading the app.
2. Select a reputation on your store
Having your area title, internet hosting bundle, and all of your product data and multimedia information prepared beforehand will make your on-line store’s integration fast and simple.
3. Begin designing
There are lots of of templates and themes (free and premium) obtainable in Addons, PrestaShop’s official plugin market. As well as, there are additionally a rage of different plugins developed by websites like Template Monster and ThemeForest.
It is value choosing a theme created particularly for PrestaShop retailers, to make sure it’s going to combine along with your CMS. This does not imply you’ll be able to’t be inventive with the appear and feel of your retailer, nevertheless. For a lot of themes, the essential construction, colours, fonts, pictures, and so forth. will be modified. Alternatively, you’ll be able to create your individual theme from scratch you probably have the mandatory design experience and instruments.
A additional number of plugins are additionally obtainable for extra distinctive capabilities. These consists of plugins for the under capabilities:
- Showcasing promotions and different offers
- Product gallery
- Associated merchandise
- Product zoom,
- Fast view
- Infinite scrolling
- Tiled product structure
- Picture sliders
- Movies
- Search bar
- Overview blocks
- Language/foreign money selector
- Google Maps integration
4. Full the configuration
- Plugins will be activated out of your management panel by the Modules and Companies tab, whilst you can mark default dimensions for pictures in several areas, in addition to different settings on your on-line store like product data pages and classes.
- In Preferences/Outlets, you’ll be able to flip in your store information and add your organization title, handle, phone, and make contact with e-mail handle.
- Lastly, in Configuration, you’ll be able to activate or off options like social networking buttons, the higher banner on every web page, pictures on the homepage, lists of classes or merchandise, logos for cost strategies and safety, and so forth.
Put together your product contents
It is value noting that PrestaShop is not a content material supervisor and won’t magically set up your catalog for you. That is why you will have to have your whole product data ready in order that the method is simply the easy process of connection and synchronization of product information.
Moreover, sending data to PrestaShop shouldn’t be as straightforward as choosing merchandise and pictures. You’ll should synchronize many extra items of knowledge:
- SKU codes
- Costs
- Dimensions
- Technical data
- Product descriptions
- Specs for distributors and trade
- Product variants (colours, sizes, extras, and so forth.)
The trouble is even better if you wish to supply a multi-lingual on-line catalog, as you’ll should standardize all of the completely different variations of the contents or personalize every model.
Save time with PIM on your PrestaShop SKUs and information
To make sure that your PrestaShop catalogs are arrange accurately, with none errors and in actual time, it is extremely really helpful that you simply use a product data administration instrument to automate the method.
A PIM (Product Info Administration) system is a crucial answer for ecommerce companies, each small and huge scale. This software program facilitates the upkeep of your whole PrestaShop product catalogs by automating supply and updating of content material. This helps drive larger conversions on your on-line retailer, by guaranteeing high quality, error-free and interesting content material and listings.
Gross sales Layer’s PIM lets you handle your whole product sources (data, pictures, third celebration information, multimedia sources) from a central database. Gross sales Layer PIM helps you save time and useful resource when importing, modifying and managing PrestaShop merchandise in bulk.
→ Simply in case you want it: tricks to integrating an ERP answer in ecommerce
Ideally, any PIM system you select ought to embody import and export capabilities from any format (PDF, CSV, XSL, HTML, URL, and so forth.) and a PrestaShop integration plugin that you would be able to personalize. That is why the Gross sales Layer PIM features a connector for PrestaShop.
Import your product data
After you have your favourite PrestaShop template downloaded, observe three easy steps:
- Add the template to your account.
- Customise your template and create product tags and classes.
- Save favoured settings corresponding to product & value combos, kinds of filters, and so forth.
Researching examples of current PrestaShop shops and deciding on the essential construction on your catalog are key earlier than importing your information.
After you have the catalog construction so as, you’ll be able to import your product contents to PrestaShop with a PIM.
For companies itemizing hundreds of merchandise, importing these with out a PIM is usually a large guide venture that takes weeks or months. With PrestaShop PIM integration, you’ll be able to lower down on this time exponentially (2 seconds per product as an alternative of half-hour per product).
Examine to make sure that your product information has been accurately imported and that there aren’t any empty fields – particularly necessary fields (product title, producer, and SKU).
We additionally extremely suggest that you simply preserve and keep backups of your PrestaShop databases, though with Gross sales Layer PIM, we generate them robotically for you.
One other further characteristic: With a PIM answer, any change or replace that you simply make to your database will robotically be mirrored in your PrestaShop store. Moreover, you’ll be able to duplicate PrestaShop catalogs to create completely different variations tailored to particular markets or international locations.
→ Evaluate all of them! What is best? PrestaShop, WooCommerce, Shopify, or Magento?
Select cost strategies
PrestaShop means that you can combine any cost technique for customers: with playing cards or digital wallets (PayPal, Visa, MasterCard, Maestro, American Categorical, Apple Pay, and so forth.), prepayment, COD, and/or cost within the retailer upon in-person pickup.
For that, you’ll have so as to add extra plugins which can be found in Addons. The product’s present stopper is PrestaShop Checkout, created alongside PayPal, which permits for a number of cost choices to be built-in right into a single cost gateway. Whereas PrestaShop is free to make use of, commissions are charged on a per-sale foundation relying upon the cost technique (for instance: 1.2% + €0.35 for financial institution playing cards or 2.9% + €0.35 for PayPal).
Choose your transport service
Select the corporate that will probably be liable for your transport and return providers. You can even make the most of this step to hyperlink your stock administration and transport software program to automate this part of the method and synchronize your inventory information with PrestaShop.
Enhance the positioning of your PrestaShop store
Do not forget that a easy design is more practical when it comes to PrestaShop templates than a design filled with issues that might distract the consumer from the principle aim: discovering the product that he/she needs and shopping for it.
Attempt to make your template as steady over time as attainable so that you simply’ll solely should make small, one-off adjustments (particular reductions, highlighting a finest vendor or promotion, a particular occasion, and so forth.).
Design
Constant design helps to generate a steady, recognizable model picture, so be clear on the principle options you wish to venture: font type, font measurement, shade scheme, compositions, and so forth.
Contents
Whereas an image paints a thousand phrases, and is very necessary on the planet of ecommerce, the product description and specs are sometimes what convinces the client to make the acquisition or not. Preserve and optimize your product data commonly with search engine marketing instruments to make sure a robust place within the search outcomes.
Assessments
Relating to optimizing content material or modifying product listings, it’s also possible to carry out A/B testing of your on-line catalog on completely different markets to see which model presents the perfect outcomes.
Stock
In case your quantity of gross sales or variety of merchandise is kind of giant, a good suggestion is to hyperlink your stock supervisor to your PrestaShop account to watch inventory ranges and keep away from undesirable conditions (like not having inventory or having too many items on sale).
Conclusion
The final step is so as to add your URL and make your PrestaShop store public.
After you have your PrestaShop store up and working, you can begin to consider extra superior methods:
- Multichannel or omnichannel integration.
- Extra full advertising and marketing plans (including testimonials, social networks, and e-mail campaigns primarily based on utilization information from the web PrestaShop store).
- Migrating PrestaShop to a different server in case your expertise is lower than passable or when you uncover one other CMS that’s higher for what you are promoting like Shopify, Magento, or BigCommerce.
Corporations corresponding to emuca already use Gross sales Layer’s PrestaShop connector to streamline the upkeep of their on-line product content material.
Strive the Gross sales Layer PIM answer free for 30 days to attach your merchandise to PrestaShop within the blink of a watch. Freedom to create on-line catalogs begins right here!
