Embedding PDF information in your emails lets you view these paperwork from any system, hold all non-text components of your message intact, and compress high-quality information for quicker loading. After all, you’ll be able to add your PDF doc to an e mail as file attachments, however if you’d like your subscribers to view this file within the e mail physique, some work have to be achieved earlier than sending your message.
This text will clarify why it’s best to embed PDF paperwork in your emails and share probably the most environment friendly methods to make it occur.
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Why embed PDF information in emails
By embedding PDF paperwork into the e-mail physique, you’ll be able to improve the communication course of with recipients and make it rather more efficient. Whatever the business you might be in and your organization measurement, listed below are some causes to ship PDF information through e mail:
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Recipients will not miss your paperwork
It’s simple to miss a vital doc in case you ship it as a PDF connected to your message. If you embed a file instantly into the e-mail physique, your recipients will discover it straight away. For those who work with paperwork like invoices and contracts, folks is perhaps forgetful or distracted and overlook your e mail of their crowded inboxes. An attention grabbing PDF file embedded in your e mail will seize recipients’ consideration and assist you obtain your fee on time.
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Distribute enormous volumes of information throughout quite a few recipients
Whether or not you need to launch an e mail advertising marketing campaign to draw related leads or create a sequence of follow-up messages to current your new product, you will want to ship a whole bunch of emails to quite a few subscribers. PDF paperwork embedded into the e-mail physique will present up accurately throughout all gadgets and e mail shoppers your subscribers may use.
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Keep brand-consistent and recognizable in your subscribers’ inboxes
Apart from very important e mail components like your brand, recognizable topic line, model colours, customized fonts, and interesting imagery, it is essential to keep model consistency throughout all of the channels and paperwork you utilize day by day. Effectively-designed PDF information displayed in your e mail physique will entice your subscribers and encourage them to work together along with your messages.
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Methods to ship PDF information through e mail
There are a number of handy methods to ship PDF paperwork through e mail to make your messages responsive and handsome.
1. In private correspondence
You possibly can embed PDF information in your messages in private correspondence along with your group or prospects. For those who use one of the vital widespread e mail shoppers like Microsoft Outlook, Gmail, Yahoo Mail, and many others., we advocate you change your PDF paperwork to JPEG.
You should utilize a handy on-line device like PDFLiner for this goal.
Right here it is also potential so as to add signatures and watermarks, edit your information, and draw proper in your paperwork. You can too go for different free instruments like Ilovepdf, Zamzar, or PDF24 Instruments.
Now you’ll be able to simply embed your JPEG file into any e mail. Listed below are three easy steps to do it:
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open your favourite e mail shopper;
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compose a textual content message;
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drag and drop your JPEG file proper within the “New message” window and place the picture the place you need it to seem within the e mail.
That is it! Now you’ll be able to see your PDF file (transformed into a picture) embedded into the e-mail physique.
2. In bulk emails (newsletters)
If that you must ship newsletters with PDF information to hundreds of subscribers, your content material could find yourself within the spam folder earlier than your recipients solid their eyes on it. The purpose is that attaching information to bulk emails could cause some critical points and put you liable to being marked as spam. Consequently, your open price will drop, and so will your click-through price.
No worries, although; you’ll be able to keep away from it by following our ideas:
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add your PDF file to the cloud storage (Google Drive, Dropbox, iCloud Drive, and many others.);
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guarantee it is accessible for public viewing;
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get the hyperlink to this doc;
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add a CTA button to your e mail template and equip it with the hyperlink to your PDF file.
(Supply: Stripo template)
So, your subscribers can view PDF paperwork with one click on, whilst you’ll hold your e mail message in spam folders.
With Stripo, you’ll be able to design attention-grabbing CTA buttons in only a few clicks
3. In automated emails (aka set off emails)
Set off messages are mechanically despatched to customers as a response to sure actions or behavioral patterns. Probably the most widespread set off emails embody:
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welcome;
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birthday;
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onboarding;
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remarketing;
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cart abandonment;
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order affirmation.
PDF paperwork could be a good way to supply recipients with important info like an order affirmation with an bill embedded into the e-mail physique. You possibly can go for one of many strategies we described above or convert your doc to a textual content file. It is a good choice to decide on in case you have a text-based PDF file with hyperlinks.
Listed below are 5 steps to transform your doc to a textual content file:
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add your PDF doc in Adobe Acrobat;
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click on on the “Convert” button;
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go for the “to Microsoft Phrase” choice;
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select .doc or .docx file format;
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hit the “Export” button.
Now you’ll be able to copy this textual content, add it to your automated messages together with an e mail template, and ship it to your subscribers.
Ultimate ideas
By embedding PDF paperwork within the e mail physique, you’ll be able to seize your recipients’ consideration, stop your messages from ending up in spam, and distribute enormous volumes of information throughout hundreds of your subscribers. With our easy ideas, it is possible for you to to do it hassle-free and rapidly!
Take a look at Stripo’s e mail templates and decide probably the most appropriate ones to fulfill the strategic targets of your marketing campaign.