How does Dotdigital’s SCV help you?
Dotdigital’s SCV provides you a holistic view of every one among your prospects. You possibly can see real-time engagement and gross sales knowledge, in addition to any subscriber standing and preferences, making it simpler to look again on what’s labored prior to now, so to optimize your future campaigns. Since we launched our SCV performance supplying you with a 360-degree view of your prospects, we’ve strived to make steady enhancements. The consequence; in the present day our SCV is infinitely extra actionable.
Our performance makes it simpler to create and develop extra focused messages to your prospects, with elevated ranges of personalization. You possibly can develop a clearer understanding of your prospects by taking a look at how they’ve interacted with earlier campaigns. This reveals you elevated visibility and adaptability and is nice for seasonal or vacation campaigns as you possibly can see what your prospects did final yr, and use this data to focus on them higher this time round.
You possibly can even use our expanded buyer view that will help you establish possible product suggestions which is able to hold your prospects engaged. You possibly can see what buyer ‘A’ bought that buyer ‘B’ may even like and may present prospects merchandise they’ll like and see your conversion price improve.
Our SCV additionally makes it straightforward to create lookalike segments of your superb buyer, so you possibly can develop extra focused and personalised messages for your entire prospects – all with a single click on. To help this, we’ve included affinity scores to point out you a proportion of how assured you will be {that a} specific product matches the wants and wishes of a person buyer. You possibly can see the affinity rating while you preview a product advice in opposition to a specific buyer.
We’re providing all of this while being happy with the accountable advertising practices that we champion. And bear in mind, Dotdigital just isn’t solely ISO 27001, ISO 27701, but additionally ISO 14001 licensed, that means you possibly can relaxation assured you’re creating out a single view of your buyer in a platform that places our prospects first, encourages accountable advertising practices and can profit your enterprise in the long term. You possibly can be taught extra about our credentials in our belief middle.
To search out out extra about Dotdigital and the way our platform might help you develop your single buyer view, get in contact with us in the present day.
