By Phil Norris February 29, 2024
While you consider a web site, you most likely think about a homepage with a menu linking to varied classes and sub-pages.
However not each enterprise or creator wants a basic multi-page web site. For a lot of, a long-scrolling, single-page web site may very well be the right resolution.
Which strategy is best for you? And should you determine to create a one-page web site, what essential components do it’s worthwhile to embrace?
Learn on to reply these questions (and extra)…
What’s a one-page web site?
A one-page web site is precisely what it seems like: a web site containing a single HTML web page, with no hyperlinks to extra pages (like a weblog, contact web page, or About Us web page).
These clutter-free, easy-to-navigate web sites are designed to supply simply the correct amount of element to steer guests to take some kind of motion, resembling:
- Shopping for a bodily or digital product
- Finishing a contact type to obtain a worth quote
- Signing up for a web-based occasion or course
That makes them an amazing match for companies and creators selling one sort of product or motion — like a photographer with a portfolio web site showcasing their greatest work, or an on-line course creator promoting a single course.
As a result of they solely comprise a single web page, many one-page web sites don’t hassle with a navigation menu such as you’d discover on a basic web site.
Nevertheless, it’s nonetheless potential so as to add navigational components to a single-page web site. It’s simply that when the customer clicks a hyperlink or menu button, they’ll immediately be transported to the related vacation spot on the web page, moderately than being despatched to a completely completely different web page.
When to contemplate a one-page web site
Let’s take into account the primary the explanation why you would possibly select a one-page web site template over a basic web site.
👍 One-page web sites might be just right for you if:
- Your content material suits naturally onto a single web page
- You wish to showcase your skilled abilities via a web-based portfolio
- You need web site guests to finish a particular motion (like shopping for a single services or products, or finishing a contact type)
- You don’t have the time or finances to construct a full, multi-page web site
- Your services or products is straightforward sufficient to clarify in a single web page of content material
On the flip aspect, there are some eventualities by which a single-page web site virtually actually isn’t the precise match for you.
👎 One-page web sites most likely gained’t be just right for you if:
- You wish to publish weblog content material to carry individuals to your web site
- You’re planning to speculate closely in search engine marketing (extra on this later)
- You promote a variety of services and products throughout a number of classes
- You wish to construct devoted net pages for various buyer varieties
- Your services or products is just too complicated to clarify on a single web page
- You need a scalable web site that you would be able to simply develop once you enter new markets, goal new clients, or launch new merchandise
Advantages of a single-page web site
By this stage, it ought to be clear whether or not or not a single-page web site is a viable resolution for your online business. Now, let’s take into account a few of the key benefits these stripped-back websites provide over basic, multi-page websites:
Simple to navigate
Sick of aimlessly clicking round web sites to search out what you’re in search of? So is everybody else.
Complicated navigation is a giant difficulty for a lot of web sites, making it powerful for guests to trace down related info. If they will’t discover that info, they’ll virtually actually bounce — they usually most likely gained’t come again.
This isn’t such an issue for single-page web sites, the place every part is laid out on one web page. No extra grappling with complicated navigation menus; you simply have to scroll down to search out out extra.
It’s the best potential person expertise.
Clear person journey
One-page web sites are sometimes constructed round one motion — like persuading guests to purchase a single product or join a particular on-line course.
That makes for a easy, clear person journey the place you reveal extra info as potential clients scroll additional down the web page. It usually appears one thing like this:
- Prime of web page: Briefly clarify your provide and who it’s for.
- Center of web page: Introduce additional options and advantages.
- Additional down web page: Exhibit social proof via testimonials and buyer evaluations.
- Backside of web page: Persuade the person to take motion via a “Purchase Now” button or a lead seize type.
All of it feels very pure.
Cell-friendly expertise
Since late 2019, cellular customers have accounted for not less than 50% of whole international web site visitors.
That’s a giant tick within the field of one-page web sites.
Why? As a result of cellular shopping is constructed for scrolling — and that’s precisely what you get with a single-page web site.
With no complicated menus to navigate or hyperlinks to click on, they’re usually simpler to get round on cellular than their multi-page equivalents.
Increased conversions
Traditional web sites are constructed round a variety of various objectives and actions.
As an illustration, take into account a typical e-commerce retailer. At any given time, it would need guests to…
- Be taught in regards to the group’s dedication to sustainability
- Apply for vacant jobs on the firm
- Join the model’s e-newsletter
- Observe the model’s varied social media channels
- Learn their newest weblog put up
…and that’s with out even mentioning the shop’s primary, overarching goal of driving gross sales.
Against this, single-page web sites are typically laser-focused on driving a particular motion, which can assist them generate extra (and extra invaluable) conversions.
Good for Storytelling
An astonishing 94% of shoppers agree that high-quality content material “tells a superb story”.
Once more, single-page web sites thrive right here. They’ve a transparent begin, center, and finish (AKA the highest, center, and backside of the web page), which makes it comparatively simple to weave a compelling narrative.
It’s far more durable to realize the identical factor throughout a basic web site with a whole bunch, and even 1000’s, of pages and virtually infinite potential person journeys.
Drawbacks of single-page web sites
In fact, a one-page web site isn’t a silver bullet assured to work for each enterprise sort. There are some vital drawbacks to the single-page strategy, together with:
Restricted website positioning potential
Search engine marketing (website positioning) methods rely closely on figuring out high-value key phrases, then concentrating on them via particular person class, service, and product pages and weblog posts.
With a single-page web site, you’ve solely bought — guess what? — one web page to play with, providing you with far fewer alternatives for efficient key phrase concentrating on.
Additionally, you’ll be able to’t benefit from one of the efficient website positioning ways: inside linking.
Inner linking is about bettering the search efficiency of your most necessary pages by linking to them from a lot of different pages.
Clearly, in case your web site solely includes a single web page, there’s no scope for inside linking.
Lack of flexibility
One other main disadvantage of single-page web sites: they provide you minimal scope for getting into new markets or concentrating on new clients.
Why? As a result of they’re designed to advertise a single motion for a sure sort of buyer. When you department out to completely different actions and clients, they will grow to be unworkable, quick.
In fact, should you’ve bought no plans to step exterior of your present area of interest, this isn’t an issue.
But it surely’s unimaginable to say what your online business will appear like in 12 months or 5 years, and also you won’t wish to really feel like your web site’s holding you again.
Intimidating format
Since you’ve bought to include all of your invaluable content material in a single place, one-page web sites usually look fairly… lengthy.
This could be a little intimidating to first-time guests, who’re instantly offered with a seemingly unending column of textual content and visible components.
In the event that they’re in search of a particular piece of details about your services or products, they may not wish to scroll down via a number of screens of content material to search out it.
6 important components of a one-page web site
Satisfied {that a} single-page web site is best for you? Listed below are six key components to tell your design:
A transparent objective
Step one when creating any web site or touchdown web page is to outline a transparent goal.
Are you promoting a services or products? Showcasing your expertise in a particular area? Selling a web-based course or occasion?
Setting a objective helps to information the design and content material creation processes.
Logical, linear construction
If guests need to always scroll up and down the web page to search out all the knowledge they should make a shopping for choice, you haven’t constructed an efficient one-page web site.
Plan your construction to make sure would-be clients are sufficiently clued-up by the point they attain the underside of the web page.
Outstanding CTA
Consider a name to motion (CTA) as a signpost in your web site that tells guests what to do subsequent, like shopping for a product or signing up for a web-based course.
Add CTAs in distinguished places all through your single-page web site, like this instance from prompt espresso model st33p:
Failing to incorporate clear CTAs can depart guests confused, which can possible hurt your conversion charge.
Product/service description
With out wishing to state the apparent, it’s arduous to promote a services or products with out an sufficient description. Consider this part because the “pitch” on your services or products: why ought to individuals purchase it?
Concentrate on advantages moderately than options. For instance, try all the advantages in these copy samples from sleep expertise firm Somvai:
- “Somvai makes use of radar sensing to gently wake you up on the good time limit to make you really feel most energized”
- “You’ll be able to inform Somvai when it’s worthwhile to be up by, and it gives you the very best nap inside that point”
- “Somvai will rhythmically pulse its lights so that you can comply with together with your respiration, serving to you go to sleep quicker”
That makes for a much more engaging “promote” than merely explaining that the product has flashing lights and a built-in countdown timer.
Social proof
Guests to your web site don’t wish to hear you endlessly discussing the brilliance of your services or products — they wish to know what actual clients assume.
Certainly, 98% of consumers say evaluations are an “important useful resource” when making buy choices.
In addition to studying buyer evaluations and testimonials, shoppers wish to hear from authority figures like:
- Excessive-profile publishers
- Influencers and thought leaders
- Accreditation our bodies (just like the Higher Enterprise Bureau)
All that stuff is called “social proof”, and it performs a key position in persuading potential clients that your online business is legit.
There are many methods to show social proof past the compulsory Trustpilot or G2 emblem.
As an illustration, Pull Techniques incorporates the logos of its high-profile trade companions…
…and in addition shares information tales from big-name publishers like Bloomberg and Quick Firm:
Contact info
Final however not least, don’t neglect to embrace your contact particulars.
To be clear, that doesn’t simply imply linking to your social media profiles. Certain, you are able to do that too — however before everything, it’s worthwhile to give individuals a direct line to your help group, like an e mail deal with, cellphone quantity, or contact type.
For those who don’t, there’s an actual threat that would-be clients will merely look elsewhere, with three-fifths of shoppers saying it’s “essential” for companies so as to add contact info to their web sites.
5 one-page web site examples to encourage you
Eager to construct your first one-pager, however undecided the place to begin? Try 5 of our favourite single-page web site examples:
KNOB
Recover from the horrible title, as a result of KNOB offers us an excellent instance of the best way to construct a single-page web site to advertise a product launch.
This web site builds anticipation by highlighting the product’s eye-catching design via engaging imagery. And it incorporates a easy, putting CTA urging guests to enroll in the model’s e-newsletter to affix the “waitlist” forward of the launch date.
That approach, the model can be in contact with potential clients.
Idea Capers
Assume one-page web sites need to be easy? Assume once more, as a result of this one-pager for the inventive card sport Idea Capers is each lovely and extremely refined.
Virtually each factor of the web page is interactive, from the instance taking part in playing cards on the prime of the web page to the draggable blocks within the footer. It’s actually a pleasure clicking round to see what occurs subsequent, which implies you really take pleasure in studying in regards to the product.
Importantly, this web site additionally will get the fundamentals proper by incorporating a number of distinguished CTAs all through the web page.
KreativePro
Promoting on-line programs is all about constructing belief together with your viewers by demonstrating your abilities and credentials.
KreativePro clearly understands this. Its one-page web site is crammed stuffed with social proof, together with awards and accreditations, buyer testimonials, and the model’s Trustpilot evaluation rating.
The location additionally successfully pitches KreativePro’s programs via subheadings discussing:
- The “downside” of different inventive design programs
- The “resolution” that KreativePro supplies
- Who would profit from KreativePro’s programs
This makes it simple for would-be clients to determine whether or not KreativePro is true for them.
Moritz Petersen
Moritz Petersen is an online developer who’s constructed a portfolio-style single-page web site to showcase his greatest work.
Consideration to element is clearly a giant deal for Moritz: he mentions it within the above-the-fold introductory copy, but it surely’s additionally evident via the design of his one-page web site — from the trendy scrolling testimonial banner to the interactive playing cards within the portfolio part.
Importantly, the aesthetics by no means interrupt the positioning’s performance. Whichever part you’re studying, the “Mission request” CTA is all the time seen on the top-right of the display screen.
Arts District Kitchen
At first look, Arts District Kitchen’s web site appears like a basic, multi-page web site because of the top-of-the-page navigation menu.
In actuality, it’s a skillfully designed single-page web site that incorporates every part a possible restaurant customer must know: location, opening hours, the menu, and even slightly back-story about how the enterprise began.
We additionally love how Arts District Kitchen offers would-be clients a number of methods to get in contact by together with its social handles, cellphone quantity, and a built-in contact type.
Construct your single-page web site with AWeber
On the lookout for a one-page web site builder? AWeber’s touchdown web page builder is the right resolution, permitting you to:
- Get began quick by selecting from 100+ mobile-responsive touchdown web page templates
- Develop your advertising and marketing checklist via on-site lead seize varieties
- Monetize your single-page web site with checkout performance for one-off or recurring funds
- Measure and optimize your efficiency by integrating Google Analytics and Meta’s monitoring pixel
- Join or purchase a customized area to determine belief and construct your model
- Design lovely photographs utilizing our built-in Canva integration
Able to construct your first single-page web site?
Join your free AWeber account as we speak!
