Anastasia Chugreeva, e mail marketer at voximplant, on her personal constructed round 500 emails in Stripo in only a 12 months. See what instruments helped her spend much less time on e mail manufacturing and dedicate extra time to e mail analytics.
Q: Howdy, Anastasia. Good to e-meet you. Thanks for coming right here. Might you inform our readers a bit of bit about your organization?
A: Voximplant is a flexible cloud platform that permits companies to carry interplay to an entire new degree. The corporate offers revolutionary real-time communication instruments with full management over voice, video, and messaging, like chatbots, voice bots, video conferences, and so on. Our second product — Voximplant Package — permits creating telephone name eventualities, connecting voice assistants with no coding abilities. You’ll find Burger King, KFC, Hyundai, and many different well-known manufacturers amongst our purchasers.
Q: Thanks. So, I suppose, you’re utilizing e mail advertising and marketing as a core channel for communication along with your purchasers?
A: Precisely. We ship out welcome emails, e mail onboarding sequences, e mail digests the place we share our new options, e mail notifications, and so on.
Q: Are you able to say a bit of bit extra about onboarding emails, as they’re very important for SaaS and PaaS merchandise?
A: Nicely, presently we’re not utilizing any onboarding instruments on our web site. And e mail serves as an alternative choice to this. I imply, in Stripo, we constructed an e mail onboarding sequence, which turned out to be efficient. As a result of, in our onboarding emails, we share the device’s performance and potentialities, steps of the sure choices’ configuration, and guide on how you can launch a situation, and so on.
Onboarding emails function an ideal substitute for onboarding software program if finished proper.
Q: That’s wonderful. Thanks for sharing this with us.
A: I might additionally like to say that Stripo made it attainable for us to ship e mail digests regularly. In these digests, we share new choices that our device — Voximplant — affords.
Q: How precisely?
A: Our firm’s rule states that each one emails that go from us, must be model constant. Nonetheless, some components of the design required customized code.
First, Stripo permits combining the HTML and Drag-n-Drop e mail editors simply so the emails completely match the web site design. And second, I don’t have to construct them from scratch. I both drag-n-drop prebuilt modules, beforehand constructed and saved by our designers, or simply copy after which edit an current e mail. This protects me hours! Consequently, I can concentrate on the e-mail content material, not the design. This manner, our digests now go regularly.
Stripo permits combining the HTML and Drag-n-Drop e mail editors simply so constructing model constant emails in accordance along with your web site design doesn’t take a lot time anymore.
Q: What different options that Stripo affords do you discover probably the most helpful for you?
A: I’ll identify only a few of them now:
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synchronized modules — potential to edit/replace about all mandatory emails without delay does actually save time;
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the preview, aka shareable, hyperlink — I take advantage of it to share my emails with colleagues when it’s mandatory to listen to their opinion about one thing;
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cellular types — I like it that I can set types for cellular units that absolutely differ from the desktop ones. And I discover it actually helpful and handy that I can conceal/disable sure components for the cellular model of my emails.
Optimize emails for cellular units with only a few clicks
Q: Thanks. That’s superb. However how do you know about them? As a result of a few of our customers do get stunned after they hear about new options.
A: Out of your newsletters. I might additionally prefer to say just a few phrases about your buyer assist. They’re professionals, very useful. Each time I attain out to them with any query, they provide clear, detailed solutions promptly.
Q: What do you dislike about our device?
A: Nothing, actually. I like your device and discover it handy and user-friendly.
Q: Do you ever use our prebuilt e mail templates?
A: For inspiration — sure, I do. Very often. However I by no means use them as a base for my emails. As you recognize, I’ve my saved Modules.
Q: Anastasia, how do you ship your emails to your ESP? Do you know we’re built-in with over 60 ESPs and e mail purchasers?
A: Sure, I’ve. And I prefer it lots. I’m utilizing Mailchimp for our newsletters. And due to your integration, I push emails to my ESP with only a click on. My emails there require no setups and no changes.
Q: Thanks in your time and in your detailed, priceless suggestions.
Construct high-quality emails and expertise the brand new degree of mobile-friendly e mail design with Stripo
