I requested ChatGPT to jot down the introduction for this publish. Right here’s what it gave me:
On this planet of B2B advertising and marketing, creating partaking and efficient content material is essential for attracting and retaining clients. Nonetheless, the method of brainstorming concepts and placing pen to paper (or fingers to keyboard) can generally really feel daunting and unproductive. That’s the place music is available in. Listening to music has been proven to have a mess of advantages for the mind, together with improved temper, elevated focus, and enhanced creativity. On this weblog publish, we’ll discover how incorporating music into your writing course of will help B2B entrepreneurs produce higher content material and join with their viewers on a deeper degree.
Now, that’s not a dangerous introduction, per se. It jogs my memory of a highschool pupil writing a 5-paragraph essay. It is aware of the notes, however not the music — it’s onerous to think about somebody feeling obsessed with this content material, its creator, or the model that introduced it to you.
However the issue right here isn’t AI. B2B manufacturers have been placing out robotic, commodity content material for years. AI simply makes it attainable to churn it out sooner.
How can B2B content material entrepreneurs be certain that audiences will love their content material? How can writers create content material that builds a relationship with the model?
Make it sing.
As a author, I discover listening to the correct mix of music helps me put soul and persona into my stuff.
Why Music?
Nice writing has rhythm. It ebbs and flows, generally rushing up and up and up and up till it looks like it might’t go any sooner…generally…slowing. To. A. Crawl. It shimmies. It jives. It shakes throughout like a jellyfish (sorry, Freddie).
If a tune has the identical rhythm, tempo and melody right through, it begins to grate—assume “99 Bottles of Beer on the Wall.” The identical is true along with your writing. A bit of music within the background will work its approach into your unconscious and out by your content material.
What Music?
Style in music is very subjective (aside from mine, which is impeccable), and the proper music for productive writing will range from individual to individual. For instance, I can’t write to songs with lyrics—the vocal observe captures my full consideration.
So once I want an vitality enhance, I am going for synthwave music. Consider it as a by no means ending soundtrack to the perfect 90s online game that by no means existed.
For enhancing, I swap to “lo-fi hip-hop” music. The soiled secret: It’s actually simply clean jazz with a makeover to attraction to the youths. Simply the identical, it’s good for masking up distracting background noises and entering into deep focus mode.
Lastly, for a mind break and fast burst of vitality, some new-school pop punk is good:
You would possibly substitute gangsta rap for high-energy, classical for enhancing, and nation and western in your mind break. Discover what works for you; simply don’t sit in stone-faced silence writing staid and bland content material.
Music and Your Model
To date, we’ve been speaking about how music can brighten up your B2B content material and enhance your inventive course of. However music will be greater than only a conduit between your mind and your keyboard.
A part of differentiating your model in a sea of B2B content material is creating a novel model voice. That voice ought to come throughout not simply in written content material, however in each kind of media you set out.
Once you make social media movies in your model, what’s your soundtrack? It’s not sufficient to go to your favourite inventory music website and seek for “Inoffensive Company Vibes.” You’ll both get one thing that sounds just like the intro to the nightly information, or a kind of ukelele/fingersnap/whistling monstrosities that move for breezy company pop music.
For TopRank Advertising and marketing’s Break Free B2B Advertising and marketing sequence, we wished one thing with just a little angle, one thing attention-grabbing—the audio equal of a grizzly bear taking pictures laser beams. So we did this:
As our model evolves, we’ve been exploring extra chill, refined, however nonetheless distinctive sounds:
Which kind of music matches your B2B model will range. What’s necessary is to be aware of music whether or not you’re utilizing it to set the temper for creativity or choosing the background music for a content material advertising and marketing venture. Don’t throw in no matter comes up in your first search. Be simply as strategic creating your model’s musical persona as you’re with the remainder of your branding.
Face the Music and Dance
B2B content material advertising and marketing is presently getting flooded with repetitive, bland, AI-generated content material. That is totally different than only a few years in the past, when content material advertising and marketing was flooded with repetitive, bland content material written by people.
The one technique to rise above both of those content material deluges is by writing with ardour, persona and elegance. It’s creating a model id in your B2B enterprise that’s constant throughout media, together with the soundtrack that performs within the background.
So crank up the tunes, maintain your content material enjoyable, and dance your approach into your clients’ hearts.
Need to step up your content material sport? We’re right here to assist.
