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M&M’s captured headlines world wide when it introduced it could put an “indefinite pause” on its iconic anthropomorphic sweet spokescreatures in response to a manufactured outrage over any change to the candies’ look — particularly the feminine characters.
The timing was sufficient to boost loads of eyebrows. Many, together with PR Each day, speculated it was a part of a Tremendous Bowl stunt. Certainly, their announcement explicitly mentioned that Maya Rudolph would star of their Tremendous Bowl industrial.
And positive sufficient, it was all a stunt. One which, impressively, managed to make Maya Rudolph unfunny.
It casts Rudolph as a despotic spokesperson who renames the candies “Ma&Ya’s” after herself and replaces the within with clams. I don’t know why.
Glimpses of the spokescandies pepper the industrial. After which, in a post-game industrial, it’s confirmed that the rainbow-colored confections are again in.
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