Lauryn and Michael Bosstick dominated the podcast world for years. Now they’re taking the enterprise … [+]
Lauryn and Michael Bosstick host The Skinny Confidential HIM & HER podcast, which has over 16 million downloads.
However it’s virtually a facet hustle, for them, at this level.
They’ve used their neighborhood to launch a number of profitable companies which now generates over $10,000,000 a yr.
And it began with a weblog, The Skinny Confidential.
Lauryn stated, “I began running a blog 13 years in the past and I used to be like, ‘I’m going to start out a weblog however I’m going to do it 100%, each single day, and I’m not even going to consider earning profits.’ And that’s my recommendation to anybody getting began in content material creation. Don’t begin out with the intention of earning profits.”
Though, it wouldn’t generate income for 3 years, she checked out her weblog as a enterprise from the start.
She stated, “I used to be like ‘That is what I’m doing. That is my profession. And that is going to occur.’”
The weblog took off and shortly a podcast, together with her husband Michael, adopted.
They may have simply stopped there and lived a cushty life making thousands and thousands of {dollars} off of their podcast.
However that they had the drive, and the eagerness, to maintain pushing ahead.
Their first enterprise was the podcast community, Pricey Media, which they based in 2018.
It’s a feminine centered community that hosts over 50 podcasts and has a following of over 60 million throughout social media.
Michael stated, “Pricey Media is a multimillion-dollar enterprise. It’s non-public fairness backed. I don’t assume folks notice that past podcasts, Pricey Media is an investor in 10 or 11 shopper companies. We’re in streaming alternatives, dwell occasions and merchandising.”
Among the manufacturers that they’ve invested in, embrace: Beekeeper’s Naturals, Cover, Really feel Free Botanics, NEZ and extra.
Due to their success, they’re pitched new companies each single day. However what they search for in a startup can’t all the time be discovered on a stability sheet.
Lauryn stated, “I’m somebody who goes primarily off of instinct. I’ve to love the product. And if I can speak about it seamlessly, and it’s one thing that I’d use for my household, and it’s aesthetically pleasing and their social presence is robust; then I’ll go to Michael and he’ll look below the hood. He’ll take a look at the numbers, what they’re providing, how a lot we must always make investments, and so on.”
Michael continued, “We’re additionally in search of somebody who has the flexibility to grit although all of the ache and strain that it takes to run a enterprise. To be an entrepreneur, to be somebody who lays all of it on the road, it’s a must to have an innate means and likewise to be born with ‘that factor’ that lets you assume like that.”
They’ve some recommendation for aspiring entrepreneurs on the market.
Lauryn stated, “It’s a must to have that perception in your self. As a result of when you’re going to ask somebody for cash, and also you don’t consider in your self, they’ll really feel that power. And why would I need to put money into somebody who doesn’t consider in themselves?”
They usually left us with some nice recommendation for creators.
Lauryn stated, “Folks waste a lot time consuming different folks’s content material. I believe being actually sensible about who you’re consuming and the way a lot you’re consuming. As a result of when you’re consuming different folks’s content material, it’s taking away from the power of making your individual content material.”
So, put your cellphone down and take a look at creating one thing new right now.
Who is aware of the place it’ll lead. Perhaps you’ll find yourself working with the Bossticks at some point.
