The quickest solution to inform somebody your model is atypical is by telling them you’re distinctive. ‘Distinctive’ is an usually overused, generalized thought – and the humorous factor is, most of us assume we’re distinctive, however we’re removed from it. We’re iterations from a earlier model. We’ve taken one thing and hopefully made it higher, extra helpful, and extra accessible. That’s good enterprise. That’s good branding.
I believe a extra necessary query than “what?” is “how”? How are you distinctive? Is it how your product meets a particular want? Is it a service which may be supplied by one million different choices, however you convey your secret sauce and are outlined by the method? What do you convey to the desk that nobody else does? When you can faucet into that secret sauce, it’s strong gold. It’s what makes what you are promoting – your model – distinctly yours.
Distinctive is nothing with out the “how”. Until you’ve found plutonium, and there really is not any different possibility (spoiler alert: there all the time is an alternative choice), the “how” is the place the magic’s at. It’s the place you’ll discover what does, in reality, make you distinctive, or completely different, or higher. It’s that distinctive worth proposition that solely you may supply in your individual approach – that’s what needs to be championed, bottled, and shared with the world.
Don’t give lip service to a cliché when you’ve a complete slew of precise tasks and tangible outcomes that showcase to your unmatched brilliance, your intentional method, and/or your product’s innovation. Don’t simply inform me what you do, and even why you do it, present me how.
In case you are, in reality, “distinctive,” don’t inform me. Present me. That’s once I’ll imagine you. Extra importantly, that’s when your supporters, followers, followers, and prospects will purchase into what you’re promoting.
– Matt
