By Chris Henrich September 15, 2022
With simply 24 hours earlier than an enormous occasion, a small workforce created a profitable scavenger hunt.
Stacys is the creator and undertaking lead for the wildly profitable NFT (Non-Fungible Token) undertaking Hunnys. This previous June, she and her workforce had been gearing up for his or her look at NFT.NYC, a networking occasion and commerce present devoted to selling NFT initiatives and showcasing creators from across the globe.
Over 15,000 exhibitors and guests had been set to descend on Instances Sq., and the workforce was decided to ship a singular expertise for any Hunnys group members in attendance — whereas additionally participating with potential new followers. With the occasion a mere 24 hours away, they selected a scavenger hunt. By utilizing AWeber Touchdown Pages, Hunnys delivered one of many coolest community-based occasions on the present.
“The night time earlier than the occasion, we began brainstorming all of those new concepts for the scavenger hunt that we hadn’t beforehand deliberate for. Because of AWeber, we had been in a position to go from planning to execution to supply in a matter of hours.”
— Rat Benetar, Hunnys.web Neighborhood Supervisor
How Hunnys.web Did It
Step one was constructing out the occasion’s primary touchdown web page to element the specifics of the hunt. The workforce selected their new area identify straight inside the touchdown web page editor. Subsequent they related their Canva account and began creating the framework for the occasion.
The Hunnys crew then planted 17 plastic eggs across the convention venues and Instances Sq.. Inside of every egg was a QR code. When scanned, the code would hyperlink straight to every egg’s particular Prize Web page. These pages had been additionally all created inside AWeber, every with a customized web page path.
The prizes ranged from hats and hoodies to at least one “grand prize” of .5 Ethereum (a kind of Crypto forex), so the workforce additionally wanted a strategy to securely determine the unique winner and ship the rewards. The answer was to incorporate a button on every touchdown web page that when clicked would share a pre-written tweet. That tweet would determine the winner whereas additionally notifying the Hunnys workforce that an egg had been discovered.
Ultimately, all however two eggs had been discovered. So in case you’re heading to Manhattan any time quickly, hold your eyes peeled!
In the end, the workforce acquired loads of kudos and reward from exhibitors and contributors alike.
The Hunnys group noticed a bump in engagement throughout Twitter and Discord as present members and new followers joined within the enjoyable. Nonetheless, an important takeaway for the Hunnys workforce?
“In an area as crowded & excited because the NFT market, it’s actually essential to face out and ship a singular expertise on your viewers. Our model is all about enjoyable, group, and celebrating innovation. We had been thrilled we received to ship an expertise that met these values we imagine in.”
— Rat Benetar, Neighborhood Supervisor
In the event you’re looking for a inventive strategy to have interaction your viewers, right here’s a step-by-step template detailing precisely how Hunnys used AWeber to face out within the crowd.
Tips on how to create a scavenger hunt (or every other occasion) with AWeber’s touchdown web page builder
Step 1: Get a website on your pages
The Hunnys.web workforce began by going to the domains web page of their account. To get there, go to your AWeber dashboard, then click on in your firm identify and deal with within the decrease left-hand nook. This may take you to your “My Account” web page. Search for “Domains and Addresses” within the second left column, and click on ‘Get one now from Google Domains’.
Step 2: Arrange their occasion’s residence web page within the touchdown web page editor
Hunnys constructed the house web page of their scavenger hunt website first. With slightly assist from a touchdown web page template, they’d their first web page created in a snap.
Then they modified the trail setting for his or her web page so it was the house web page (also called the “index” web page) for his or her area.
Step 3: Arrange the remainder of the touchdown pages for the occasion
Hunnys used a sequence of 17 pages, one for every egg. That seems like quite a lot of work, however they made it a snap by utilizing the ‘Copy’ perform in AWeber’s touchdown pages.
They gave every copied touchdown web page a singular URL. Then they selected a selected prize for every web page.
Right here’s what it appeared like after they’d arrange all of the pages:
And right here’s what one of many touchdown pages appeared like.
Every web page additionally included a button with a transparent name to motion that when clicked would ‘Notify the Hunnys Crew’ by populating a pre-written tweet for the particular person which would come with that web page’s distinctive code.
Utilizing Canva (which is built-in with AWeber, so you’ll be able to entry your Canva account from inside your AWeber account, proper from the touchdown web page builder) the Hunnys workforce was in a position to generate a sequence of 17 QR codes, every linking to the 17 distinctive touchdown pages they’d arrange.
These QR codes had been printed and positioned into the eggs. Now the workforce had the eggs prepared to cover in Instances Sq. and within the convention occasion corridor.
After hiding every egg, the workforce would tweet out a clue to provide folks a common concept of the place to look.
Then all they needed to do was wait. As folks began discovering the eggs, one after the other, they’d scan the QR code within the egg with their cellphone, after which set off the tweet that Hunnys had arrange, thereby claiming their prize.
The outcome? Hunnys received a ton of visibility and constructed up an excellent stronger bond with their tribe. Stacys cherished the outcome, and the way simple it was to make the entire thing occur with AWeber: “Instruments like what AWeber gives are invaluable to me as a enterprise proprietor. Our trade strikes quick and once we get a giant concept, having the ability to convey it to life this shortly gives us with a leg-up on the competitors.”
Create your individual scavenger hunt — or every other occasion — with AWeber’s touchdown pages
You may borrow this scavenger hunt template on your personal occasion, or use it as inspiration for methods to create a web site quick. A setup like this may very well be used for a celebration, a company occasion, and even for a household retreat. Or you can create a easy web site for a strolling problem, a charity, or a motorbike race. AWeber’s touchdown pages can be utilized for way more than making a gift of ebooks or thanks pages.
Join your free AWeber account to get began.
