Estimated learn time: 3 minutes, 30 seconds
Shoppers make buy choices primarily based on intuition. And the extra time they should second-guess these choices, the extra seemingly they’re to rethink the acquisition, abandon their carts, and skip it altogether. Shoppers are much less prone to full the acquisition when a digital buying expertise isn’t seamless—whether or not it’s a poor checkout interface or restricted fee choices.
Relating to fee strategies in South Korea, nothing is extra trusted in cellular wallets than Kakao Pay, which has over 36.5 million customers. And when patrons see a fee technique they know and belief—they’re extra seemingly to purchase.
Giving patrons fee choices which can be easy, fast, and acquainted is the only handiest approach for cellular gaming corporations to extend conversion charges and maximize income.
With FastSpring’s new, seamless Kakao Pay integration, South Korean cellular gaming or app corporations don’t should surprise in the event that they’re leaving income on the desk.
Resolution Overview
Including the Kakao Pay integration to cellular and desktop checkout empowers corporations to cater to native preferences, reinforcing market presence and constructing consumer belief and loyalty. Plus, customers will probably be much less prone to abandon their carts resulting from unfamiliar fee choices.
FastSpring’s Kakao Pay integration empowers each desktop and cellular app corporations to reinforce the next:
New Consumer Acquisition. When buying is straightforward with a well-recognized fee choice, customers are prone to full the transactions they’ve began.
Consumer Adoption and Geographic Attain. When corporations provide acquainted and safe regional fee strategies that align with consumer preferences and habits, they’re extra prone to make repeat purchases.
Buyer Satisfaction. When the acquisition expertise is quick and handy, buyer satisfaction will increase.
FastSpring’s Kakao Pay integration is straightforward for builders to implement and makes buying acquainted, fast, and simple. Let’s see this answer in motion!
Resolution in Motion
Have you ever ever performed the sport Monster Area? In all probability not. We created it to spotlight how FastSpring’s Kakao Pay integration can enhance buyer acquisition for cellular gaming corporations in South Korea!
Monster Area relies on years of market analysis and consumer testing, so when the sport launched in South Korea, the corporate anticipated considerably larger adoption from new prospects. In flip, they applied a multi-channel technique to spice up consciousness and acquisition—together with dwell occasions and digital promoting—however nonetheless weren’t seeing the specified outcomes.
Monster Area’s analysis crew ran a buying cart abandonment price evaluation to know what number of potential patrons abandon the digital buying cart earlier than finishing the acquisition. What they discovered was astonishing. Whereas the abandonment price in different areas averaged fifty p.c, patrons have been abandoning their carts seventy p.c of the time in South Korea!
Monster Area knew if it may shut that hole and get conversions nearer to the worldwide common, it might enhance its income considerably.
Monster Area’s dev crew determined to toggle on FastSpring’s Kakao Pay choice by merely checking the field within the FastSpring platform. Doing so enabled Kakao Pay as a fee technique on all checkout flows for patrons in South Korea, together with internet, pop-up, and embedded.
Kakao Pay permits Monster Area prospects in South Korea to finish purchases in United States {Dollars} (USD) and Korean Received (KRW).
Two months after enabling Kakao Pay, Monster Area ran one other card abandonment evaluation and located they elevated conversion charges by twenty proportion factors in South Korea, placing the area on par with different areas the place Monster Area is offered. And, throughout new and repeat prospects, thirty-five p.c of consumers select Kakao Pay at checkout.
Conclusion
Configuring the Kakao Pay integration is without doubt one of the quickest, easiest, and handiest steps a FastSpring consumer can take to extend buyer conversion and income.
With FastSpring’s Kakao Pay built-in, prospects breeze via the fee course of in a well-recognized atmosphere that converts hesitant browsers into happy prospects.
No extra deserted carts. No extra income left on the desk. Give patrons a fee technique they know and belief, and watch your conversion, satisfaction, and income develop.
Wish to know extra about how we’ve helped gaming corporations enhance localization and enhance income? Or, are you able to get began with FastSpring? Speak to our crew in the present day.
Braden Metal
Braden is the Senior Product Advertising and marketing Supervisor for FastSpring. When he is not bringing new merchandise to market, he spends his time writing fantasy novels.
