In July, EA will launch a significant marketing campaign speaking about the way forward for the platform and showcasing its new merchandise.
Whereas Jackson stated response to the brand new id has been largely optimistic to date, he and his crew additionally really feel the load of the model’s legacy: “The extra acquainted individuals are with the present model, the upper their expectations,” he stated.
Regardless of the strain of interesting to generations of followers, Jackson’s recommendation to different model leaders approaching a pivot is to not take the simple route.
“We’d love if folks love what we constructed, however we don’t thoughts if folks completely hate it as effectively. The one factor we couldn’t be is ignored or irrelevant within the center,” he stated. “You see a number of security now, a number of by-product work [from brands]. We don’t function within the margins of ‘tremendous.’ Soccer is win or lose—glory or nothing.”
