E-mail on Acid turned 10 years outdated this 12 months—a full decade of serving to electronic mail entrepreneurs QA and ship higher electronic mail.
Suffice it to say, a lot has occurred throughout that point:
- Our platform now contains Spam Testing, Superior E-mail Analytics, E-mail Editor, and Marketing campaign Precheck instruments
- Our servers run thousands and thousands of electronic mail checks
- The platform as a complete helps numerous manufacturers, from startups to enterprise, improve their electronic mail advertising and enhance their backside line
E-mail on Acid was additionally the very first electronic mail QA platform to permit customers to run accessibility checks and make ADA-compliant code changes with easy click-to-fix know-how (patent pending). That is one thing we’re particularly happy with, given how vital accessibility is to each customers who want accessible emails and types who can now join with them in a significant approach.
Every part we’ve carried out within the final ten years (and can proceed for years to return) has been within the spirit of saving manufacturers time and finances to allow them to spend these on higher-level advertising actions.
In celebration of our tenth 12 months, we’re highlighting the highest 10 issues we’re most excited that we’ve gotten to do for our customers.
1. Providing limitless electronic mail testing since day 1
E-mail on Acid began out as an electronic mail testing platform. Since our launch, each subscription plan has included limitless electronic mail checks and previews. Through the years, our providing of electronic mail shoppers and units for electronic mail previews has climbed to greater than 90, and we’re not stopping.
2. Launching the primary accessibility testing instrument in the marketplace
This achievement significantly excites us. In line with the World Well being Group (WHO), 1.3 billion folks worldwide dwell with some type of visible impairment. Earlier than Marketing campaign Precheck’s Accessibility characteristic was launched, there was no electronic mail QA testing platform that will verify a model’s electronic mail for accessibility. This was stopping electronic mail entrepreneurs from connecting with visually impaired subscribers.
We’ve seen this characteristic adopted into an increasing number of workflows, which signifies that manufacturers are bettering their coloration distinction ratios, enhancing CTAs so that they’re simpler to behave on, eradicating title attributes, and setting alt textual content and desk presentation roles.
We credit score the instrument’s consumer friendliness for its fast adoption into folks’s workflows. Being able to click on a button that robotically adjusts the code to take away title attributes, set presentation roles, and even make coloration corrections has been paramount to shoppers’ success in utilizing it seamlessly.
3. Operating over 16 million electronic mail checks and counting
We counted them by hand. Simply kidding, our information analyst used their fancy toolset.
E-mail entrepreneurs have run their HTML by our servers over 16 million instances. That doesn’t even account for the variety of previews every check returns.
4. Decreasing hours and bills previously spent on guide QA
On common, manufacturers who use our platform save 45 minutes per electronic mail, which roughly interprets to $100k in decreased annual bills on electronic mail content material checking. These are substantial financial savings that may be put to extra impactful use, merely gained from streamlining a workflow.
5. Eliminating the necessity for a number of platforms to supply one electronic mail
Any electronic mail marketer or developer is ready to come into the E-mail on Acid platform with no electronic mail content material, copy or code and create a elegant gem they are often proud to ship to subscribers.
E-mail Editor permits electronic mail entrepreneurs to construct emails from scratch, or fantastic tune any coding points that come up after operating an electronic mail check. Code modifications render immediately on the proper hand preview so you possibly can see changes.
By streamlining the e-mail creation and QA course of, electronic mail entrepreneurs have the peace of mind that their code will render as supposed.
6. Bettering electronic mail collaboration for all stakeholders
Necessity is the mom of invention. Being a SaaS firm, we love rendering outdated processes out of date in alternate for sooner, extra dependable strategies. This is the reason we’ve put such a heavy emphasis on the collaboration components of our platform.
Prolonged electronic mail threads and reply-alls to managers and shoppers throughout the overview, suggestions and approval course of are formally pointless. Due to the Mark-Up instrument, Share Hyperlink, and E-mail Testing, each stakeholder can have eyes on and provides suggestions to electronic mail previews proper within the platform.
No piece of path goes unseen, and everybody stays on the identical web page all through the method.
7. Sharing HTML tricks to improve emails
E-mail advertising is extra than simply fairly design and a ship button. It’s an ever-evolving, bar-raising world of latest ways (like interactive functionalities) to have interaction subscribers. HTML ideas and hacks prolong past funky electronic mail methods—they’ll additionally enhance the general rendering of an electronic mail and the consumer expertise.
There’s an abundance of content material on our weblog that discusses why code behaves the way in which that it does and issues you are able to do to enhance the reader’s expertise on sure shoppers. These embrace how you can use media queries, creating responsive emails, and even easy code fixes you need to use in your very personal workflow.
8. Personally serving to hundreds of shoppers
With out our clients, we wouldn’t be right here. Easy as that. Our shoppers’ suggestions permits us to proceed bettering and increasing our platform. If customers have a difficulty or query about their workflow, we’re right here to assist.
We’re within the enterprise of saving manufacturers time with a streamlined workflow, and that features quick entry to assist and help. Whereas we do have ample sources and how-tos obtainable for solo downside solvers, our staff is barely an electronic mail/telephone name/in-app Intercom chat away. Actual people reply each message as they arrive in actual time. And that’s how we obtain five-star customer support.
Not solely that, however selfishly, good customer support is in our greatest curiosity as nicely. Every buyer contact is a studying that we take again to our Product staff for the following spherical of updates and enhancements. The workflow you employ is what it’s, due to customers reaching out.
9. Reaching electronic mail testing throughout 90+ shoppers and units and counting
We could not have began out with electronic mail previews on greater than 90 shoppers and units, however they’re obtainable now. We’re consistently including extra shoppers and units in order that manufacturers whose subscribers are on them can assure their electronic mail will render appropriately and rapidly.
10. Saving manufacturers from rendering points in Outlook
Outlook generally is a actual tablet to work with. Whereas it’s actually seen enhancements, it’s nonetheless one of many extra finicky shoppers to please. Issues like code, photos, GIFs and extra can all trigger hiccups.
(another for good luck…)
11. Serving to electronic mail entrepreneurs and builders spot deliverability points
E-mail deliverability is a beast in itself. Spam Testing and blocklist checks enhance your deliverability by serving to you land in additional inboxes. Spam Testing will even verify for “spammy” phrases and phrases in your electronic mail that would set off a spam filter.
Having the ability to proactively let customers know their deliverability and blocklist standing and content material points earlier than they press ship has been pivotal in their potential to achieve extra subscribers.
Shifting up and to the proper
Progress is our M.O. and we solely obtain that once you see success.
It’s been a experience thus far, and we are able to’t wait to maintain enhancing and ever-expanding the E-mail on Acid platform. Our purpose is to repeatedly make it extra invaluable for electronic mail entrepreneurs with new merchandise and options you didn’t know you wished.
Thanks for being right here with us. We wouldn’t have seen our tenth birthday with out you.
Cheers to 10 years and plenty of, many extra!
Writer: Melissa Berdine
Serendipity steered Melissa into electronic mail advertising in 2017, and she or he’s been hooked ever since. Creating emails for luxurious motels, sustainable meals, Netflix collection, CBD manufacturers, and extra, she will be discovered with a minimum of 4 drinks on her desk, and her canine snoozing beside her. In her free time, Melissa likes to re-watch ’90s sitcoms.
Writer: Melissa Berdine
Serendipity steered Melissa into electronic mail advertising in 2017, and she or he’s been hooked ever since. Creating emails for luxurious motels, sustainable meals, Netflix collection, CBD manufacturers, and extra, she will be discovered with a minimum of 4 drinks on her desk, and her canine snoozing beside her. In her free time, Melissa likes to re-watch ’90s sitcoms.
