Query: I’ve been noticing that most of the TikToks and Reels I watch are a part of an ongoing social media sequence. How can I begin one myself?
Whether or not you will have a particular area of interest as a content material creator or not, you most likely put up a few handful of comparable matters in your Instagram and TikTok that your followers need to hear about. A straightforward option to generate extra content material revolving round these very concepts is by making a social media sequence. A sequence means that you can put a twist on the content material you usually share.
TikTok has even just lately launched its Sequence function which permits creators to share collections of posts behind a paywall.
We’ll go over some examples of profitable sequence from different content material creators and supply some ideas for beginning your personal.
A social media sequence is actually a brand new tackle the first content material you’re already creating on your TikTok and Instagram. With a sequence, the purpose is to create a number of movies revolving round one particular matter. The subtopic ought to nonetheless be comparable sufficient to your normal content material – to make sure it nonetheless resonates together with your followers – but additionally present new info.
Formidable Kitchen, a meals weblog run by cookbook writer Monique Volz and her group, primarily shares recipes from their web site within the type of movies on Instagram and TikTok. However they’ve just lately launched two new sequence on their Instagram to diversify their content material.
The primary is their Dealer Joe’s sequence the place Monique takes a number of objects from the beloved grocery retailer and makes a fast and simple meal with them like this naan pizza.
The subsequent is their Leftovers Sequence, which is all about meals waste. Formidable Kitchen’s social media supervisor Rebecca gives helpful ideas and recipes to assist followers dissipate all of their groceries as an alternative of throwing them out.
As you may see, these qualify as sequence as a result of the Formidable Kitchen group can generate tons of content material for each concepts, making them extra than simply standalone posts. They’re additionally matters that revolve round their foremost area of interest – meals – however permit them to department out from merely posting weblog recipes repeatedly. A fan even applauded the group for his or her leftover sequence within the feedback and stated, “Actually love that y’all promote meals waste discount along with your superb recipes! 🙌👏”
A social media sequence shouldn’t be solely a handy option to generate new content material on your Instagram and TikTok accounts, however it could additionally enable you appeal to new followers by diversifying your posts.
Listed below are the advantages of including a sequence to your social media posts.
Create extra content material
The largest profit to beginning a social media sequence is that it means that you can generate a ton of latest content material. To ensure that one thing to be a sequence, you’ll have to plan out a number of Reels and TikToks that may enable you fill out your social media calendar. This could hopefully imply you’ll have a ton of content material and concepts able to share.
Spur extra creativity
You may be eager to department out or share one thing completely different out of your normal posts, and a sequence forces you to give you artistic methods to make your content material.
Influencer Radhi Devlukia posts cooking reels alongside together with her different well being and wellness content material however determined to strive one thing completely different and shared a recipe that didn’t end up properly. She instructed her followers that she’d be making a brand new sequence all about recipes folks shouldn’t strive. This can be a enjoyable method twist on the favored cooking content material that’s throughout Instagram and TikTok and helps Radhi’s sequence stand out.
The extra artistic you get together with your content material, the extra doubtless you might be to draw new followers and develop your social media neighborhood.
Arrange your posts
One other plus to a sequence is that it could permit you to arrange your content material extra successfully. If a follower of yours is fascinated about one specific facet of your work, you may simply direct them to a particular sequence of yours. It’s also possible to categorize every sequence with hashtags making it simpler to seem in searches.
If you happen to’re not sure the right way to go about creating your personal social media sequence, listed below are some steps that can assist you get began.
Brainstorm
Brainstorming concepts could appear daunting, however the excellent news is a sequence can primarily be constructed off of your current content material. Have a look at what you’re already posting, and see how you are able to do one thing new with it.
Listed below are some concepts for potential sequence you may create with examples.
Recommendation/How To sequence
CaliFullerfit posts content material all about train, primarily within the type of exercise reels and gymnasium clothes hauls. However she’s just lately modified issues up with a brand new sequence discussing gymnasium nervousness.
Within the first episode of the sequence, she walks followers by means of an in depth plan for what they need to do once they enter a gymnasium and really feel anxious.
She’s additionally requested her followers for his or her enter on Instagram Tales, which is a good way to brainstorm potential concepts on your sequence.
Take into account making a sequence that gives recommendation and tricks to showcase your experience.
A “3 issues to strive” sequence
Make-up artist Katie Jane Hughes posts largely make-up appears to be like and tutorials on her Instagram account. Not too long ago, nonetheless, she’s tried out a brand new sequence known as “three issues to strive,” the place she highlights three make-up objects from a model and explains why she loves them.
Equally, you might create a sequence highlighting and reviewing merchandise. These could be merchandise that you just’re already utilizing in your every day life, merchandise you’ve created, or merchandise which are just like yours.
Vlog sequence
Content material creator Nabela Noor went viral in 2020 when she began her pockets of peace sequence on TikTok the place she movies an aesthetically pleasing glimpse into her happiest moments.
This yr, she determined to create a brand new vlog sequence the place she may join extra together with her viewers after receiving suggestions from her followers that her pockets of peace sequence felt a bit too produced.
On this new sequence titled #PopVlogs aka pockets of peace vlogs, Nabela does a mini vlog the place she talks on to her followers and walks them by means of her day.
A vlog sequence is a good way so that you can have a direct dialogue together with your neighborhood and present them a glimpse into your life.
Different concepts for a social media sequence
The excellent news is a sequence can actually be about something! Listed below are a number of different concepts to think about when launching a sequence.
- A product growth sequence – take viewers behind the scenes of your newest product or launch
- A meet the group sequence – interview your group members and present a day of their life
- An ASMR sequence – create soothing and stress-free content material ASMR type
- A behind-the-scenes sequence – take viewers behind the scenes of your work or present them how precisely you create your content material
- Making an attempt out a brand new restaurant/actions sequence – movie your expertise when making an attempt out a brand new product or exercise
If you happen to’re feeling such as you want extra assist with brainstorming, we advocate utilizing Synthetic Intelligence (AI) to bounce concepts off of. Buffer’s AI Assistant is usually a nice useful resource whenever you’re having a artistic block. I’ve even used AI writing instruments to help me with the ideation course of for a few of my weblog posts.
Create
Now comes the time to plan out the content material on your sequence. That is the place you are taking every part out of your brainstorming periods and switch it into actuality. Collect the entire tools, objects, and no matter else is critical to make your movies.
Once you’re on this section, we advocate batch-creating your content material on your sequence to save lots of time and movie every part effectively.
Arrange
Right here are some things you are able to do to arrange your sequence and make it stand out when folks come to your Instagram and TikTok accounts.
- Use the identical cowl picture – when posting movies in your sequence, we advocate creating a particular cowl picture for the entire content material so folks can simply spot it in your Instagram and TikTok feed
- Title the sequence – every time you put up a brand new Reel or TikTok in your sequence, use the identical title and embrace ep. 1, ep.2, and many others, to indicate the continuation and that the video is a component of a bigger sequence.
- Embrace Hashtags – utilizing particular hashtags on your sequence is a straightforward option to tag your posts and mark which of them are a part of a sequence.
If you happen to’re posting TikToks, you too can reap the benefits of their playlist function, the place you may categorize your movies into numerous collections. Notice, not everybody presently has entry to this function.
Right here, content material creator Sahar Ayar has numerous playlists together with, evaluations, brown woman must-haves, and make-up tutorials on the prime of her TikTok profile.
This makes it simpler on your followers to seek out your numerous sequence.
Share
After you have every part filmed and able to go, it’s time to share your sequence with the world! We advocate making an announcement and teasing your sequence upfront to get your followers enthusiastic about it.
Consider
After you’ve launched your sequence, it’s finest to look at the metrics and see if it’s profitable or not. So as to take action you must take a look at the engagement charge, likes, feedback, and the way typically the video has been saved. Buffer’s analytics function is a superb instrument to gauge how properly your content material is performing.
Hopefully, your sequence shall be a success, but when not then it is best to take a step again and think about why.
It might be a problem of your followers needing to be made conscious of the sequence, which suggests you could have to do a greater job promoting and selling it.
We advocate sticking it out and no less than posting two to a few movies for the sequence because it typically takes a number of tries earlier than you actually get the hold of one thing. Asking your followers for his or her enter on the sequence by means of Instagram Tales and different mediums can be a good way to get suggestions out of your neighborhood and make tweaks if wanted.
If you happen to actually really feel just like the sequence is lacking the mark, then it’s time to return to the drafting board and brainstorm new concepts. Fortunately, there are such a lot of nice social media sequence throughout TikTok and Instagram that may hopefully encourage you to give you a brand new thought.
Hopefully, this Ask Buffer has motivated you to begin your personal TikTok or Instagram sequence! If in case you have a social media query for us, use #AskBuffer and tell us on Twitter!
