The Disney Parks staff created greater than 500 TikToks, which spotlighted heartfelt tales from solid members. The platform was additionally used to share unique behind-the-scenes content material; info on new meals, beverage, and product choices; and particular occasions resembling park re-openings and celebrations. New park points of interest/lands and related platform traits had been additionally featured.
The staff used eight Stay Occasions to generate buzz. It included attraction ride-throughs with behind-the-scenes particulars from Walt Disney Imagineering, after-hours unique excursions and vacation and celebration occasions resembling parades, fireworks shows and performances.
By yr finish, @disneyparks’ TikTok development made it the quickest rising, most engaged @disneyparks deal with in 2021. Vital moments had been highlighted by way of 123 TikToks, which went viral with natural video views within the 1-25 million vary. Engagement charges had been 3 to six occasions increased than different social media. TikTok was additionally fast to rejoice Disney’s magic. It included Disney in its “Yr on TikTok 2021” recap and named it a “Model that Acts like Creators.”
Disney Parks’ social media captured the curiosity of a brand new technology of individuals. It used stay occasions and video to handle this viewers who spends a number of time shopping TikTok and garnered greater than 541 million video views, 4 million followers, and over 86.7 million likes. For its efforts, it was named winner of the Tik Tok class of PR Each day’s Social Media & Digital Awards. Congratulations!
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